Originally posted on Savvy Writers & e-Books online:
“How to Research the Competition Before Your Write Your Book” was the title of a blog post that Stephanie Chandler wrote years ago. I remembered it when I met a group of writers recently, talking with them about the book-writing and marketing process.
Imagine you build a house: You buy a property, but don’t care about zoning, you start building your home without any architectural or static plans, just erecting the beams or setting one stone over the other. The roof? The windows? You don’t care about these details, they will eventually fall in place … You may laugh to read about such a stupid way to start building a home – but it is equal to the way how some writers start their book, their publishing and book marketing.
Research Is Not Popular
The word research is often not very popular with authors – but unfortunately many writers can relate…
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