Google Alerts is a simple and free tool that is available to anyone for tracking topics on the Internet. For authors, it is a great advantage because you can have it provide you with results whenever a new mention appears on the Internet of your name, book title(s), or topics relevant to your book that you can capitalize upon for promoting your book. This information can be delivered to you via email in a timely matter-as it happens, daily, or weekly – so you are aware of the latest conversations and topics that may interest you.
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