Posts Tagged With: Promotion

Celebrate @ebookweek w/ @sylviahubbard1: FREE Internet Marketing 4Writers & Business #michlit #mwn

Internet Marketing Guide for Writers and Businesses

By Sylvia Hubbard
Rating: 1 star1 star1 star1 star1 star
(5.00 based on 2 reviews)

Published: April 12, 2009
Words: 18437 (approximate)
Language: English

description

A guide for writers with or without published work. A comprehensive resource that every writer should have in their library in order to learn how to publish, promote, and market themselves on the Internet. With over 1000+ websites, tips and more to help you become a success and spreading the word about your product and services.

Available e-book reading formats

Format Full Book
Online Reading (HTML, good for sampling in web browser) View
Online Reading (JavaScript, experimental, buggy) View
Kindle (.mobi for Kindle devices and Kindle apps) Download
Epub (Apple iPad/iBooks, Nook, Sony Reader, Kobo, and most e-reading apps including Stanza, Aldiko, Adobe Digital Editions, others) Download
PDF (good for reading on PC, or for home printing) Download
LRF (Use only for older model Sony Readers that don’t support .epub) Download
Palm Doc (PDB) (for Palm reading devices) Download
Categories: MWN Events Only, Social Media, Uncategorized | Tags: , , , , , , , , , , , , | Leave a comment

3 Steps to Creating a Website for Your Book Promotion

3 Steps to Creating a Website for Your Book Promotion

By

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//
Expert Author Karen Cioffi

The time and effort you put into writing your book paid off – you got a publishing contract. And, now your book will be out in a few months. It’s time to get your visibility and platform in place and you will take your first step by creating a website.

Sorry, there’s no way around this one – you must create a web presence. The first tool in your visibility toolbox is a website, and it should be created before your book is published. You can choose a website or a blog and you can get either type for free from sites such as WordPress.com or Blogger.com.

Website vs. Blogsite

If you find the thought of having to create a website daunting, go for Blogger.com; it is very user-friendly and good for beginners. And with its updates, it has a number of features much like a website.

One major drawback to Blogger though is you cannot upload ebooks or PDFs to link to in order to offer them for free or for sale. So, if this is something you’ll be doing, you will have to use a website like WordPress, Yola, or Weebly.

Just be sure the one you choose has a blog feature, because you will need to provide quality content on a regular basis to create an informational funnel.

If you like the user-friendly ease of Blogger, you can create a free website just for the purpose of uploading PDFs and link them to your Blogger site.

Whichever you choose as your visibility site, be sure to carefully think about the domain name you use. Allow it to be easily searchable and relevant to the content you will be offering on the site. It’s often a good idea to have a least one site with ‘your name’ as the title of a website. This site will have information about you as the author: a Media Page, an About You Page, and a page that lists all your books.

Another issue to think about when creating a website is whether to make is simple of busy.

Simple is a Better Strategy

Marketing expert Mike Volpe of Hubspot.com points out that it’s more important to spend time, and money if necessary, on content rather than a flashy website design; simple works. In fact, simpler usually leads to a higher conversion rate. The conversion rate is the ratio of visitors who buy your book, product, or service.

Volpe also stresses that you should have control over your site. This means you should be able to manage it. You don’t want to run to a web designer for every little change you want to make to your site, or to do something as simple as adding content.

To reinforce this ‘simple is better strategy,’ Google says that milliseconds count in regard to your page load time. If your page is slow to load, you’ll get a poorer score with Google.

Tip: Should you decide you do need help to create a site, don’t hire an expensive web designer. Look for someone who wants to establish themselves as a website creator, or someone who does it in his spare time, you will pay much less. And, try to make arrangements that will include the designer teach you how to manage your own site. This will make updates, changes, and posting much easier, and less expensive.

 

If you choose a WordPress site, go through the dashboard and sections carefully, and fill in how you want your site to work. There are also a number of plugins for WordPress that will help your site get noticed and indexed by the search engines. If you’re not sure how to do this, it would probably be worth the investment to hire someone to do basic search engine optimization (SEO) for your site.

It’s not uncommon for writers to need help with websites and SEO, it’s impossible to be proficient at everything. Thankfully, there are those who know the ins and outs of optimizing websites, if needed take advantage of them.

For more on writing, ghostwriting, and marketing visit:
http://KarenCioffi.com While you’re there, be sure to sign up for Karen’s FREE monthly newsletter, A Writer’s World; you’ll get TWO FREE e-books on writing and marketing in the process.

Article Source: http://EzineArticles.com/?expert=Karen_Cioffi

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