Posts Tagged With: Self-publishing

Indie Author Chat Branding Basics~Samantha Fury

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How to Publish Your Own Book

 

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How to Get Published-What is an ISBN Number?

 

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Amanda Hocking-Better

 

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Self Publishing And Ebook Predictions For 2012 with Steven Lewis

 

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Independent Authors Podcast- 3/29/12

 

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Common Publishing Mistakes of New Authors

 

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How to Create an Effective Author Platform via Irene Watson @bloggingauthors

Expert Author Irene Watson

Every author needs an author platform to stand upon if he or she is going to get media attention. No, an author platform is not a box to stand on, but it will help an author to rise above his peers and separate the experts and credible authors from the amateurs. An author platform is more like an enhanced resume that provides your credentials and helps publishers and the media take notice that you are a professional, you have experience, you are good at promoting yourself and promoting your book and topic of interest without being self-serving, and overall, you know what you are doing.

The benefits of having an author platform are many. It will help you to get noticed and to appear as an expert to publishers, the media, and readers. Think of the author platform as your credentials. It should be an ever-evolving document or list of your accomplishments, marketing successes, and strategies for continuing to promote yourself and your work.

Following is a list of the qualifiers (proof you are a notch above others) that you should include in your platform. Remember, you should have the vast majority of these in your platform. It’s not sufficient just to have a website, although that’s a starting point:

· Website:Your website should include at least the following pages: Home, About the Author, Buy the Book, Your Blog, and a Media Kit page. Anything additional such as interviews, FAQs, or simply fun pages with games or quizzes, or additional stories or information about the book is a plus.

· Prior Publishing Experiences:Not just a list of books you’ve published, but your success stories-sales numbers, awards won, numbers of printings or editions, etc.

· Speaking Engagements:A good thing to do is keep a journal or log of every event you do, from speaking to the local rotary club to presenting at a national conference on your book’s subject. Publishers and the media want people who are not afraid of public speaking.

· Workshops: Have you facilitated or participated in any workshops relevant to your book or topic?

· Attendance at High Profile Conferences, Events, Workshops:Even if you were not a leader at an event, showing you attended is proof you are serious about staying current on your field of study and changes in the media and publishing worlds.

· Your Online Presence: How do you reach out to readers online? Your author platform includes your blog, newsletter, email lists, social networking, podcasts, videos, and online publications such as articles and book reviews.

· Readings and Book Signings:How frequently do you engage the public face-to-face in promoting your work? Where have you had book signings, readings, or participated in group author events?

· Online Forum:Do you have a way to engage your readers online? It could be a Facebook page for your book, a discussion group on your website, or a listserv group on your topic.

· Coaching/Consulting:Have you been a coach or consultant in your field of expertise on an individual level or for any organizations in need?

· Memberships:What professional organizations do you belong to relative to your topic and to publishing? How involved have you been with these organizations, helping to coordinate an event or serving on the organization’s board?

· Media Press Kit:Your press kit should be available for download from your website for the media’s perusal as well as be in a format you can mail. A press kit should include a press release for your book, a sales sheet, your book cover/image, an about the author page, testimonials or reviews of your book, and a copy of your book or a sample chapter at least, depending on whether it’s on your website or you are mailing a copy.

· Traditional Media Appearances:Any television or radio appearances you’ve made, as well as being interviewed or featured in magazines and newspapers.

· Internet Media Appearances:Have you been a guest on someone else’s blog? Have you been interviewed on Blog Talk Radio or other Internet radio podcast shows?

· Publications:Beyond books, have you published articles or stories in magazines, newspapers, or anthologies?

· Proven Contacts:Who is paying attention to you as an author? How many followers do you have on social media sites? Who is commenting on your blog? What is your website traffic? How many people are on your email list? Who is “Liking” your pages, and how many reviews are you getting posted by readers at online bookstores?

· Target Audience:Who is your target audience? What connections do you have with them, what kind of proven track record do you have, and what plans do you have for future interactions?

It may seem like having an author platform is a lot of work, but if you simply keep track of everything you do and you are actively promoting your book, it will be more like keeping a diary of your experiences. Of course, you have to build the website, go to the conferences, participate in events, but it is all fun and worthwhile if you are passionate about your book, and your passion will set you apart from other authors.

Today, an author platform is less about proving to a publisher that your book deserves publication and you will help market it. While you can still use it to find a publisher, it’s more about getting media attention, whether you are a self-published or traditionally published author. Your platform can be what convinces the media to interview or feature you, which in turn will make readers take notice and buy your books.

Here are some of the benefits to be derived from having a prepared author platform:

· Proves an author’s visibility and credibility as a professional author.

· Provides recognition and expertise that will make the media take notice and give you future publicity.

· Reflects that an author is authentic and not simply self-serving-all your activities have not been solely hard-selling of your books, but also participating in information-sharing and in helping others, such as participants at events and conferences.

· Allows the media and others to make a quick decision about your expertise when they need an expert for a story, a guest for a radio show, or a speaker at a conference.

Think of your author platform as your enhanced resume and your credentials. Constantly working to improve your author platform and to have it ready when it is needed will increase your chances of getting attention, becoming known by the media, and ultimately, selling more books.

Irene Watson is the Managing Editor of Reader Views, where avid readers can find reviews of recently published books as well as read interviews with authors. Her team also provides author publicity and a variety of other services specific to writing and publishing books.

Article Source: http://EzineArticles.com/?expert=Irene_Watson

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ARTICLE: Traditional Vs Self-Publishing: The Financial Perspective via Irene Watson @bloggingauthors #mwn

Expert Author Irene Watson

For most of its history in the last century or so, self-publishing has had a bad reputation, often because it was believed that an author who self-publishes is probably not a very good author. Most likely, the author had tried to get published by a traditional publisher, only to receive a slew of rejection letters. Rather than realizing his work was substandard, he stubbornly decided to self-publish his book. He then most likely invested and lost a ton of money to publish some second-rate books that did not sell.

That situation may have been true until a couple of decades ago. I am sure that back in those days, many good writers received rejection letters who would have loved to self-publish, but they had financial common sense and realized they could not market the books well enough to sell them.

In the last couple of decades, this situation has changed, although the perceptions have not changed among all authors. The less expensive ways to self-publish available today-due to print-on-demand technology that makes even printing one copy of a book inexpensive-have meant that authors can publish their books for very little money. E-book formats have made publishing even more inexpensive in the last few years. And the advent of the Internet has provided storefronts and marketing avenues to reach audiences so an author who is committed to learning how to use web and social media tools can sell books online without ever having to leave his home or deal with carrying around paper copies of his book.

But the old stigma against self-publishing remains. I have heard of authors published by traditional publishing houses who have snidely told self-published authors that because they self-published, they are not “legitimate writers,” and that they need to be with a real publisher if they want to have a successful large print run and have their books reach the public in large numbers. Such comments show that these traditionally published authors know less about the publishing world than the self-published authors. I daresay many a self-published author is making far more money and selling far more books now than traditionally published authors. It is even questionable whether traditional publishing is not the more foolish route to take today unless the book is published by one of the major publishing houses that really has the budget to market the book extensively.

In fact, anyone can start up a publishing company these days and publish anyone else’s books, paying out the usual 10 percent royalties. I’ve even heard some authors refuse to go the traditional publishing route, calling it a form of “intellectual theft.” After all, these traditional publishers can publish the book and sell print on demand copies that might cost them about $6 a copy for a $20 retail book. The publisher then makes a $12 profit, after paying the author $2 for the copy. Yet many traditionally published authors continue to maintain that somehow they are among the elite because they are traditionally published while they look down their noses at self-published authors. These traditionally published authors may well be throwing their money away, spending hours writing books to make someone else rich when, with a small amount of extra work, they could be making $14 for their books if they simply did for themselves what the traditional publisher is doing for them.

However, many traditional authors refuse to see matters this way because they have a misguided notion that artists are above money matters. When the debate ensues about self-publishing, and the issue of money is raised as one of the best reasons to self-publish, I have actually heard traditionally published authors snidely remark to their self-published counterparts, “It’s about being a real author and loving your art and working with an editor and publisher to create a quality piece. That’s what being an author means to me. If it’s all about the money to you, then there’s no point in us continuing this conversation.”

When people hold such attitudes, there is no sense in continuing the conversation. You can’t convince someone about something he doesn’t want to hear. Besides the fact that many self-published authors do work with editors and a group of beta readers to receive feedback before publishing their books, the bottom line is that traditionally publishing a book often can be one of the most foolish financial decisions an author might make.

Of course, being an author is not all about the money, but money does matter. Anyone who thinks money does not matter is not living in reality. A true author writes because he or she loves to write. Writing and spreading a message through your words should be the first and foremost reason why a person writes, but nothing is wrong with making some money off your art. If the average book takes about five hundred hours to write, then that is a huge time commitment. If your publisher is going to give you $2 a book when you could make $14 a book, unless you are absolutely convinced that your publisher is going to sell more than seven times as many copies as you can by being self-published, are you really making the right decision?

What if you did self-publish? That extra money you make off your book can pay for the printing of your next book. If you traditionally publish, your book is at the mercy of the traditional publisher who may decide not to publish your next book, and even to remove your first book from the market, or simply to close up shop, which leaves you basically unpublished again.

If you self-publish and you do make some money off the first book, you may need to reinvest some of that money to publish the next book so you can make more money, but you’ll still come out ahead with the first book, and the extra money might end up providing you with a nice little nest egg to help free up your time so you can write even more.

I’m not denying that many traditionally published authors have maintained their artistic integrity while being very successful with their book sales, but that paradigm is becoming less and less common. If you want to be an author, rather than look down your nose at the thought of self-publishing, acquire some good business sense and do your homework. Being an author is not only about writing, but also about being in business. If you want to be successful, you need to embrace the business end of publishing, and in business, money does matter.

Irene Watson is the Managing Editor of Reader Views, where avid readers can find reviews of recently published books as well as read interviews with authors. Her team also provides author publicity and a variety of other services specific to writing and publishing books.

Article Source: http://EzineArticles.com/?expert=Irene_Watson

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Authors: 10 Tips to Sell More Books on Amazon

 

 

Kai Mann 

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How to copyright a Book

 

 

 

 

Kai Mann

https://kai-mann.com

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The Complete Guide To Self Publishing (Free eBook) #kindle

The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book (Complete Guide to Self-Publishing Everything) [Kindle Edition]

Amazon.com Review

“Self-publishing,” say authors Tom and Marilyn Ross, “is a perfect example of the American dream.” The Complete Guide to Self-Publishing, then, is an aspiring self-publisher‘s dream. “This isn’t a book of fancy theory,” as the authors put it; “it’s a practical handbook of state-of-the-art specifics.” In 521 pages, it lays out everything you need to know to publish your own books, from start-up considerations to the possibility of selling to a big publisher: how to choose a name for your press, how to get an ISBN, what cover designs cost, how to find a reliable printer, how to price your book, where to find lighter-weight shipping envelopes, how to generate working capital. The authors’ encyclopedic grasp of the ins and outs of self-publishing is matched by their natural good sense about self-promotion. Turn your signings into events, they recommend; get your books into a variety of venues; use the books as fundraisers for organizations; get online and get reviewed online. The price of this book is negligible considering the cost of proper self-publishing (between $12,000 and $25,000), and, oh, the headaches it will spare you! –Jane Steinberg

Review

A handbook stuffed with essential information on how to get into print, and beyond . . books. With realism and extraordinary thoroughness, every practical topic is covered. — Booklist

I commend you on producing publications that are truly as valuable as their advertising. All too often the product falls far short on the promise. Your books exceed the promise. Thanks for putting real value on the market. — Bill Koch, Special Reports

Incredibly complete and easy to use. If you buy only one book on self-publishing, make it this one, You’ll thank yourself all the way to the bank. — Evelyn Kaye, Founder/President Colorado Independent Publishers Association

The newly revised Complete Guide to Self-Publishing is the best book available on the subject. Period. It’s thorough, user-friendly, and full of tips to save you money and help you sell more books. — Marilyn McGuire, Publisher NAPRA ReVIEW


Product Details

  • Format: Kindle Edition
  • File Size: 2689 KB
  • Print Length: 576 pages
  • Page Numbers Source ISBN: 1582977186
  • Publisher: Writers Digest Books; 5 edition (August 9, 2010)
  • Sold by: Amazon Digital Services
  • Language: English
  • ASIN: B003YL4AIK
  • Lending: Enabled
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (152 customer reviews)

You can download the book and if you don’t have a Kindle you can also download it to your desktop or phone as well!

Click here to download Your FREE Book

If you don’t have a Kindle, CLICK HERE TO DOWNLOAD TO YOUR DESKTOP OR MOBILE APPLICATION.

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