Posts Tagged With: Small business

[video] B in the City TV – Webisode 1 via @berhenda

B in the City TV, a weekly (Thursdays) Art & Culture Internet show, introduces an all-new online stage for Detroit’s local artists, small businesses and the cultural arts community with interviews, in-studio performances, how-to segments and more. Come along with poet and author Ber-Henda Williams on her ventures around town to meet its creative souls and visit the cultural mainstays of metro Detroit. Join us every Thursday and learn how in Detroit, Art Is Life and it’s fun to B in the City.

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Can’t see video, click here: http://youtu.be/EYfTNiq7Qo0

Host: Ber-Henda Williams; Writer/Director: Karla Thornhill Coleman; Co-Producers: Karla Thornhill Coleman, Ber-Henda Williams; Director of Photography/Video: Prentiss Malone, PM3 Productions; Original Music: Prentiss Malone, PM3 Productions; Graphic and Production Designer: Stephan Franklin; Executive Producers: Karla Thornhill Coleman, Ber-Henda Williams, Prentiss Malone, Stephan Franklin.

B in the City TV, a weekly (Thursdays) Art & Culture Internet show, introduces an all-new online stage for Detroit’s local artists, small businesses and the cultural arts community with interviews, in-studio performances, how-to segments and more. Come along with poet and author Ber-Henda Williams on her ventures around town to meet its creative souls and visit the cultural mainstays of metro Detroit. Join us every Thursday and learn how in Detroit, Art Is Life and it’s fun to B in the City.

Host: Ber-Henda Williams; Writer/Director: Karla Thornhill Coleman; Co-Producers: Karla Thornhill Coleman, Ber-Henda Williams; Director of Photography/Video: Prentiss Malone, PM3 Productions; Original Music: Prentiss Malone, PM3 Productions; Graphic and Production Designer: Stephan Franklin; Executive Producers: Karla Thornhill Coleman, Ber-Henda Williams, Prentiss Malone, Stephan Franklin.

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Authors Find and Engage their Target Market with Social Media

The economy is shaky, customers are more conservative and marketing budgets have shrunk. What’s a  entrepreneur to do?

Well let’s begin by looking at the definition of an entrepreneur. “Entrepreneurs use personal initiative, and engage in calculated risk-taking, to create new business ventures by raising resources to apply innovative new ideas that solve problems, meet challenges, or satisfy the needs of a clearly defined market.” (Entrepreneurship: Creating a Venture by Lily Kretchman et al. Toronto: Wiley, 1991.) In this definition the answer is clear. Entrepreneurs no matter what the economic outlook take calculated risks, create new business ventures and solve problems.

This is why Social Media Made Easy works to give entrepreneurs the edge. Entrepreneurs have and will always be the creators of the innovative businesses ventures that will change the landscape of communities, cities and the world. So who needs on-line marketing/social media? The answer is authors, speakers, personal trainers, holistic health practitioners, coaches, self-improvement teachers, real estate agents, MLM professionals and all the other problem solvers. Finding and engaging your target market has never been easier and the best part is that access is essentially FREE.

Join Social Media Made Easy at Mobile Media Mysteries Uncovered 2/9/12 @ 6pm at WCCCD Eastern Campus.

www.socialmediaforauthors.eventbrite.com

Categories: Daily News Updates, Social Media | Tags: , , , , , | 1 Comment

Author Tech – SMART or Not to Smart (phone)

Kania "TechnoDiva" Kennedy

Greetings Authors!

I’ll admit it, I’m a geek and proud of it!  I love video games, can write computer code, and I loooove gadgets.  While I don’t have to have the latest and greatest in cellphones, when I do upgrade I tend to add all the bells and whistles I can afford!

When my old cellphone went kurplunk a few years back I entered the SMARTphone world.  I heard a lot of hype about these phones, but wasn’t sure if it was worth the cost (these plans are not cheap).  I’m not cheap, but I’m frugal so before I implement a new a new piece of technology or add anything else that will cost me money I like to weigh the practicality of the decision.

I started with a Plam Centro (Do they still make those? LOL) and it was cool.  Ultimately why I was a yes was to have the ability to combine my PDA (Electronic Calendar) with my phone AND sync them with my calendar while on the Go!

I am committed to being FREE.  I don’t like be tied down to a desk or a city.  No I don’t have commitment issues, because I am committed to being free :-).  My dream is to be able to travel and live my life without having to put my business on hold.  If I want to work in front of the lake instead of being trapped in my home office or tethered to wi-fi at a coffee house or something, I can do that (awesome right?).

So what on earth does this have to do with Authors and writing?  
Well guess what, when you become an author…you become a business or rather a personal brand!
Yep if you plan to sell your books you are instantly in business and have to go to work on getting your  brand established (get your name out there and your works sold)!  With that in mind, don’t you want to spend MOST of your time writing and as little possible running the business side of being an author?
One of the tools that will help you with that is a SMARTPhone!  It’s a must have tool for every small business owner.  So in part 1 of this 2-part series, I’m sharing my experience as I entered the SMARTPhone market and making the case for every person in business to have one.  So back to the story!
 
I use the Google Apps for business to run my back office (yes I can and do help small businesses implement and learn how to use these tools) so that means my email, contact list, and calendar are powered by google and with all of the lovely Apps out there for the SMARTphones I cab sync them from anywhere!
So if I make an contact while at a networking event, I enter the data on the spot and INSTANTLY my address book is updated.  Same for appointments and events.  This means less work entering data and keeping my schedule straight.  Pretty SMART huh?
Since my first experience with Palm I have upgraded and experienced both the Blackberry and the Android operating systems.  I have not made the investment into an iPhone, mostly because although I love Apple, my life is very PC and Google.  Currently I’m using the DROID 2 from Motorola and while it has had its kinks its decent.  Since I’m frugal, I’ll probably keep it until my contract is up or they offer a discounted UPGRADE!  In addition to the calendar and contacts features, I use my phone for accepting payments on the go (gotta be able to make money at any time), blog, tweet, stay connected on Facebook, make and take business calls, email, and soooo much more.
End of the day,  EVERY entrepreneur Author who is serious about their business selling their books needs to invest in a SMARTphone.  It helps you stay quick, accessible, and connected to your business personal brand (aka YOU) from wherever you are.  If you’re worried about needing your space, don’t worry…they all come with an OFF BUTTON!!
Stay tuned for Part 2 where I”ll break down how to optimize your phone for your business personal brand.
Categories: Article, Technology | Tags: , , , , , , , , , , , , , , | 1 Comment
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