If you missed the 2013 Motownlit conference download the resource conference booklet now:
Or click below:
If you missed the 2013 Motownlit conference download the resource conference booklet now:
Or click below:
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Publish & Market in the 21st Century!
January 22nd & 29th, 2013 at 6pm
Detroit Impact Center
9930 Greenfield, Detroit, MI 48227
Participants will learn 21st Century Publishing techniques for paperback and eBook, along with marketing techniques for writers & businesses.
The object of these workshops is to help people get through the intricacies of getting your book out, and share resources for cover art, advertising, formatting and social media. Participants will receive resources and handouts to assist them in getting to their goals.
Register online at: DetroitLiteraryNetwork.com | Registration will be available at the door
For more information, please call 313.289.8614
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Authors need to promote their books, but there’s a right and a wrong way to market, and wanting to sell a book is no excuse for not retaining your manners. No one likes a pushy salesman. Here are some examples of ways I’ve seen authors try to sell their books that have been a total turn-off for me. Authors, make sure you aren’t using these techniques. I’ve listed them in order from what are, in my opinion, least to most annoying.
Lying about Your Book’s Greatness
I’ve seen authors lie about how wonderful their books are in several ways.
Showing Off Your Big Ego
Too many authors try to promote themselves in ridiculous ways by writing on their websites how their book is a “must read” and contains the answer to all the reader’s problems. If you have to tell readers that, they aren’t going to believe you. Go find some legitimate testimonials from reliable people who will say those things about your book. You are not qualified to judge your own book because you have a vested interest in it.
The worst example of authors showing their egos that I’ve seen is when they post book reviews for themselves on Amazon and other online bookstores, and of course, they give their books five stars and brag about how great their books are. When I see an author give himself a five-star review, I realize the author is clueless about what is legitimate as a review; he hasn’t done his homework about the publishing industry, and he is trying to use trickery to sell his book. Not only will I not buy the book, but if there’s an option to vote on the review, I will always vote that it was not helpful.
Being In Your Face and Violating Personal Space
No one likes to have his or her personal space violated. However, not everyone has yet learned that the Internet also contains personal space for people. It’s one thing to have your book for sale on your website, at online bookstores, to promote it at websites for book promotion, or to buy Internet ads. It’s another thing to invade other online users’ personal space.
Here are some book marketing efforts I’ve experienced online that have been a total turn-off for me.
Sadly, space violations don’t only happen online. I was once at a book festival where an author made a point of going up to people walking by her booth with a set of headphones and quickly placing them over her victims’ ears before they could object so they could listen to her audio book. When I saw what was going on, I quickly turned down the nearest aisle and avoided that side of the room for the rest of the time I was there. I’ve also stopped to look at books at festivals where authors have said things such as “Why don’t you buy this book?” and “What can I do to get you to buy my book?” You can let me be is what you can do. Tell me about the book if you like, give me a chance to read the back cover, and then I’ll buy or move on. I don’t need a pushy sales pitch.
Have you ever met an author who behaves in these ways? I sure have-too many times. Perhaps you are even one of those authors. Hopefully, now you know better. Let’s face it-guerrilla book promotion doesn’t work when you act like you have a gorilla’s manners. Connect with your readers, but do it on their terms, without being pushy or rude. Be friendly, be straightforward, but also be willing to take “No” for an answer. When you are polite, you always make a better impression on your potential readers.
Irene Watson is the Managing Editor of Reader Views, where avid readers can find reviews of recently published books as well as read interviews with authors. Her team also provides author publicity and a variety of other services specific to writing and publishing books.
Article Source: http://EzineArticles.com/?expert=Irene_Watson
The economy is shaky, customers are more conservative and marketing budgets have shrunk. What’s a entrepreneur to do?
Well let’s begin by looking at the definition of an entrepreneur. “Entrepreneurs use personal initiative, and engage in calculated risk-taking, to create new business ventures by raising resources to apply innovative new ideas that solve problems, meet challenges, or satisfy the needs of a clearly defined market.” (Entrepreneurship: Creating a Venture by Lily Kretchman et al. Toronto: Wiley, 1991.) In this definition the answer is clear. Entrepreneurs no matter what the economic outlook take calculated risks, create new business ventures and solve problems.
This is why Social Media Made Easy works to give entrepreneurs the edge. Entrepreneurs have and will always be the creators of the innovative businesses ventures that will change the landscape of communities, cities and the world. So who needs on-line marketing/social media? The answer is authors, speakers, personal trainers, holistic health practitioners, coaches, self-improvement teachers, real estate agents, MLM professionals and all the other problem solvers. Finding and engaging your target market has never been easier and the best part is that access is essentially FREE.
Join Social Media Made Easy at Mobile Media Mysteries Uncovered 2/9/12 @ 6pm at WCCCD Eastern Campus.
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Author, Blogger and Founder of Motown Writers Network & The African American Electronic Literary Network
Author of Romance & Suspense and Internet Marketing for Writers & Business
See all My books in paperbacks, ebooks and more! CLICK HERE
Coming Soon: Tanner’s Devil www.redrosepublishing.com
By Lisa Shultz
It is wise not to expect to become rich from writing and publishing a book. If you dream of millions of dollars flowing into your bank account as a result of publishing your book from the book itself, think again. It can happen, but it is rare.
However, as a result of being a published author, you can make money in other ways that can be very lucrative. The book establishes your credibility and expertise, which then can be leveraged into other products and income streams.
Let’s assume your book is now a reality and in print. Let’s also assume you have a website focused on the book or its message.
Now you can set up a variety of opportunities around your book establishing a platform to build wealth.
Here are some ideas of how to you can leverage your book into income opportunities:
1. You can develop a signature talk about your book and begin seeking speaking engagements. At first you may not be paid to speak but be sure to obtain permission to sell your books at the back of the room or at the end of the presentation. You can also speak on the radio or be interviewed and verbally direct listeners to your website to purchase your book.
2. Develop a tele-seminar or webinar series about your book or spin offs related to your book. Initially that event may be free but be sure to have a back-end irresistible offer built into the presentation.
3. Offer consulting or coaching services. You may want to consider offering a complementary initial 30 minute session with the opportunity to continue for a fee.
4. You can develop a workshop based on your book and charge admission.
5. You can also create a membership site, mastermind group or inner circle for fans and followers.
6. It is wise to build a strong social media presence around your book with a well-designed fan page. From this page or profile, you can direct your viewers to take action by enrolling in offers and programs you design.
7. Implement a list gathering method to build a list and contact that list with offers of a bonus or other promotions of your choice. Provide updates, newsletters, gifts, specials, and other creative ideas to keep in contact with your fans.
8. Find joint venture partnerships for collaboration and cross promotion. This relationship can be a win-win for both parties with increased exposure of each others books or services. You may have a similar target audience as your partners so that each can build exposure and their own lists by sharing an offer to entice some sort of call to action for the prospective reader or purchaser.
9. Create a solid brand around your book to take every where you go and place this branding on everything you do. This will help the overall image of your book and yourself to attract opportunities and give yourself a professional appearance.
10. Go out and network and be visible. Use your book as a business card and see what doors open to you. Books provide credibility that will change the way people view you. There is an unlimited number of ways to maximize the full potential of what a book can do for your life. Explore and enjoy the journey!
And if you would like to know more about self-publishing process, visit http://www.selfpublishingexperts.com Get free instant access to tips, a free book visualization and more. You’ll find that the writing process can be simplified and even easy with guidelines and sequential steps to follow. Lisa Shultz is a self-publishing specialist and loves to help others bring their books to life.
Article Source: http://EzineArticles.com/?expert=Lisa_Shultz
Since 2007 I have been an active user of Facebook and I have witnessed many upgrades and deletions of apps and such that drive interaction on the most common social network in history. I’ve also watched businesses and author jump on the band wagon without a clue of what the game was about. Monkey see, monkey do. And so it is with many authors.
This series of social media blogs for authors was birthed out of a desire to help authors stop being crowd followers and begin to open their eyes to the wealth of resources and income potential social networks bring. Today we will discuss the buttons or tabs that seem to get ignored because some people think that clicking them will break the computer or something.
So let me make it clear once and for all. Buttons are your friends. They want you to push them. They are crying out to you, “please,
pretty please stop ignoring me.” Now that we are clear let’s move on. The first question that any human has when exploring a subject is why and this is where we will begin in today’s session.
When you press any button, you are activating or deactivating something. Press the power button on your computer and you turn it on. Press again to turn it off. Visit your email and enter a login code and password then press the login button to login or get started reading and responding to messages in your inbox. Its kinda like when you come home from work, put the key in the key hole and turn it to enter your home. If you turn the key the wrong way, you may not get in the door but you have learned that if you turn the key in the opposite direction, chances are, you gain access. You see, it’s that easy.
So, the number one reason for pressing the button is to gain access and the second is to link access. If you are asking what you are gaining access too, then you are with me. The answer is you are gaining access to the originator of the button and in the case of social networks, you are also gaining access to the originator’s network and if you add a link, you are giving access to an additional network. How cool is that? If you are not following me, don’t worry, I’m going to make this all relevant in just a few.
Hopefully by now, every reader of this blog has a “like” page for their book. If not, stop reading this blog and do it now. Stop procrastinating and just do it. I want you to jump on the band wagon and explore your surroundings. This is a coaching blog so you are learning and not simply following.
Ok, now that you have your page up, you’ve followed all the prompts to populate the page with relevant content and invited your friends to join, visit www.facebook.com/socialmediamadeeasycoaching and let’s stay connected just in case you need more support.
Back to gaining and linking access. Off-line people speak negatively about cliques because they have not gained access. They believe that the exclusivity of these groups or networks of like-minded individuals is a bad thing. They are jealous, because in their minds, they have placed the members of the clique in an elite position above themselves. Social media takes the veil off cliques
because to gain access all you have to do is press a button. Are you with me now?
I’m still discussing the importance of buttons on social network sites in gaining and linking access. So imagine there is a book store that you want to sell your book. You go to the store’s page and click the “like” button. You now have access as a fan of
the bookstore. You look for the page owner’s photo and button and click to access their personal profile. (BTW, you must access people on Facebook as yourself, not your business) You study their info page and find a common interest and on the basis of that common interest, you click the friend request button. Guess what? You now have access to their news feed (unless they have blocked non-friends) and you can get to know them better by reading it from time to time. You establish a rapport with the book store owner by liking, commenting and sharing relevant content and they invite you to do a book signing at their store yielding you hundreds of new customers. How about that for access?
Now let’s explore access from the standpoint of a company looking for a speaker who is an expert in a certain topic. You are the expert and your book delves into the topic the company is seeking. They place the topic (keywords) in the search bar but will they find you? The company reads one of your blogs and finds that you are knowledgeable, professional and your readers respond to you by looking at the comments, likes and shares at the bottom of your blog. Will you be the expert they contact? Have your readers actually enjoyed your content enough to link it to their Facebook page by pressing share. Is your comment box empty?
I’ve asked a lot of questions in hopes that they will trigger some thoughts and feelings regarding the importance of pressing buttons and interacting with good or bad content. The two examples I used, demonstrate the benefits of others using the buttons for your content but the golden rule is “do unto other that which you would have the do unto you.” Be a teacher. Show your contacts how it should be done by breaking free from the fear of pressing buttons and see how the back links, shares and comments begin to flow. Let’s get liberated. Let’s go viral baby. Start today by clicking the buttons below. If this blog was no good, say so by posting a comment. If it was helpful, you know what to do. Press “like” and add a comment to encourage your friends, groups or fans to also read it. Finally, commit from this day forth to never spend the time reading an article and not let your valuable opinion count.
Until next time, press the button, I dare you.
www.socialmediamadeeasydetroit.com Join Us!
Writers are master story tellers. We take lessons and experiences; add characters, plots, antagonists and protagonists to the mix to produce products for customers all over the world to buy. But why does social media appear to be so problematic among authors?
The quick answer to this million dollar question is; just like a writer sends their transcript to an editor to check it for grammatical errors and make sure the story flows, they should also consult a social media strategist to help them develop an on-line communication plan (a script) that works for them.
After the social media plan has been established, character disassociation or roleplaying is an excellent tool for authors as they move into their role as best-selling author. Once you establish you are an award winning or best-selling author, you can determine what you really want to say to the world.
Register today for the Upgrade Business Boot Camp November 14-16 from 6p – 9p
The first day of the boot camp is free to the first 10 authors to register on-line. Get to know a social media coach and technology consultant that cares about you and your literary projects.
What if I told you there were a few easy ways to find out who really loves you on the internet by using a tool that comes standard with your Facebook fan page? What if all you had to do to expand the people who love you on the internet (people who would most likely buy your book) was to check this tool out regularly and target an ad directly to those people? Well it’s a fact and this is how it goes in 3 easy steps:
Your social media strategy is your road map to book sales success. But you don’t get on the road traveling to a place you’ve never been before without mapping out your route. If you do, you must anticipate pulling over often and asking for directions. You will probably waste a lot of time and your productivity will suffer. Imagine yourself driving around in circles wandering, wondering how did I get here?
This is exactly why your social media strategy is so very important. Below you will find 10 tips for creating a successful social media strategy that will improve communication with your readers and encourage more book sales. I’ll be looking forward to your questions in the comment section below and will answer them ASAP. Are you ready for the ride?
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