Posts Tagged With: Social network

Social Media for Authors: New Google Social Network and more…

At a Google presentation last week, many business owners in Michigan learned firsthand from the search engine gurus themselves, why every business must have a website.  At the top of the list of vehicles to help customers find their website was social networks like Facebook and Twitter.  These networks are so important because they help your customers find you as you leave breadcrumbs
that lead to your on-line store.

You may have heard that Google has recently launched their own social network, Google + but do you have a circles yet? If I’m talking a foreign language to you, I invite you to visit www.facebook.com/socialmediamadeeasycoachingand watch the recent videos that were created by Google to show you how their new social network can work for you.

Google gets it. They know that social networks are not going anywhere. They are only growing. Google sees that this concept of people connecting to the things that matter to them (which 10 years ago was made popular by another search engine Yahoo and social network MySpace) is worth them also giving it a shot. With the best internet minds and their robust search engine user collateral at their disposal, Google is betting they can compete with Facebook the current social network favorite with 500 million active users.

Don’t wait any longer. Learn to maximize your social media connections and content. The book buyer’s market is vast and many readers are impulse buyers. Start leaving breadcrumbs that lead to your book everywhere. Here is one of my breadcrumbs. www.theartofreinventingyoubook.com Follow it and see where it leads you.

BTW, http://bookbusinessmag.com has this free white paper “21 Tips for Book Publishers to Build an Effective Social Media Strategy” that I highly recommend. Check it out as well.

Until next time press those buttons, I dare you.

Coach Versandra Kennebrew

Join me on Google +

www.socialmediamadeeasydetroit.com

Categories: Social Media | Tags: , , , , , , , , , , , , | 4 Comments

Social Media for Authors: Where are you going?

Coach Versandra Kennebrew

Your social media strategy is your road map to book sales success. But you don’t get on the road traveling to a place you’ve never been before without mapping out your route. If you do, you must anticipate pulling over often and asking for directions. You will probably waste a lot of time and your productivity will suffer. Imagine yourself driving around in circles wandering, wondering how did I get here?

This is exactly why your social media strategy is so very important. Below you will find 10 tips for creating a successful social media strategy that will improve communication with your readers and encourage more book sales. I’ll be looking forward to your questions in the comment section below and will answer them ASAP. Are you ready for the ride?

  1. Determine your sales goal and your why
  2. Decide the date you plan to achieve your goal
  3. Who will help you achieve your goal
  4. How will you celebrate achieving your goal
  5. What incentive will you offer people who help you achieve your goal
  6. Develop 10 pieces of killer content related to you as an author and your book’s benefit to readers (videos, blogs, podcasts, interviews, press releases… add buy now links)
  7. Introduce your content to your readers and potential new customers, 1 per day for 10 days (always ask open-ended questions)
  8.  Encourage your affiliates and respond to your customers daily (refer to buy now links)
  9. Evaluate your customers responses (Facebook insights, inbox messages, analytics), your sales to goal and your affiliate productivity
  10. Repost your previous content using information from your previous posts and acknowledgement of previous supporters and affiliates
Categories: Social Media | Tags: , , , , , , , , , | Leave a comment
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