Build Book Buzz Is your book description on Amazon hurting sales?

Tips, tactics and tools for generating media awareness and other buzz about your books.

April 6, 2016

Hi sylvia,

How did you handle your book’s description on Amazon? Did you just dash something off quickly just to get it up there? Or did you spend more time on that than anything else on your Amazon sales page?

I’ve been spending a fair amount of my time with my one-on-one author coaching clients working on their Amazon book descriptions because in many cases, I think they’re the primary reason why their books aren’t selling more there.

This experience sent me to Amazon to study what other authors are doing with their book descriptions, too, to see how widespread the problem really is. (Very.)

I spotted several common mistakes. To find out if you’re making any of them, read this week’s article:

Are you making these mistakes with your Amazon book description?


Sandra Beckwith

P.S. Don’t forget the power of a good blurb on your Amazon sales page, too. Learn how to solicit and secure the best blurbs, endorsements, and testimonials for your book in our popular training program, “Blurbs, Endorsements, and Testimonials: How to Get Experts, Authorities, Celebrities, and Others to Endorse Your Book."

Beckwith Communications | 25 Erie Crescent | Fairport, NY, US | 14450

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