How to Optimize Your Book Launch Emails #motownwriters


You’ve probably read thousands of marketing emails over the course of your life, but have you ever thought about why you opened them?

If they persuaded you to take action, have you considered what it was about the copy that convinced you?

Understanding the elements of a compelling email will not only help you craft better emails, but it’ll also help you improve open rates and click-through rates for your own book launch campaigns

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