Posted by CreateSpaceBlogger
Today’s rule could essentially be summed up in the Crosby, Stills, Nash & Young song, “Teach Your Children.” The song is a classic that encourages us to pass along our knowledge of life to all the generations without judgment or expectation of anything in return. I know it sounds kind of heavy for a branding strategy, but the more young writers you selflessly help along the way, the greater service you do for the community of writers and society as a whole. And, yes, even though you shouldn’t expect a return on your investment of time and knowledge, you most likely will receive enormous returns in the form of loyal disciples of your brand.
So, I say to you, seasoned writer, teach aspiring authors well. Share your dream with them. Find opportunities to assist other writers in achieving their dreams. Give them constructive feedback on their manuscripts. Help them navigate the indie publishing world. Give them marketing and branding advice. You may even encourage them to pass along what they know to up-and-coming writers.