Today’s guest post is by Arielle Contreras of Reedsy.
If people judge books by their covers, then typesetting is the difference between a brief or a lasting impression. The cover may grab a reader’s eye, but what the reader sees when they crack open the book is what will hold their attention.
What’s more, it will do so without the reader being any wiser. Or at least, that’s what good interior design is meant to do. As world-famous typographer Erik Spiekerman says, “Design works not because people understand or even appreciate it, but because it works subliminally.”
Indie authors want control throughout the writing and publishing process. They also, typically, want to keep the process as cost-friendly as possible because going the self-publishing route means going without the marketing, editorial, design, and other teams that come as part of the traditional publishing package.
However, since typesetting can be a largely technical art, are self-publishing authors able to do it themselves? Thanks to the growing number of adept typesetting softwares out there, the answer is yes. Whether or not they should DIY is a different question, and one with an answer that depends on the type of book you’re publishing.