One of the biggest misconceptions that many authors have is that it’s going to cost them hundreds or even thousands of dollars to market their book.
That’s simply not the case.
Spending thousands of dollars on marketing isn’t a guarantee that your book will sell – not by a long shot. In today’s digital world, there are many opportunities and resources for authors to connect with readers, grow their audience, and sell more books.
You don’t need to be a marketing specialist to effectively connect with readers. Marketing is simply connecting with people who share the same interests as you do.
That kind of takes the edge off of the idea of marketing, right? And the great thing is that you’re able to connect with people all over the world – which is amazing!
If you find yourself with little or no marketing budget for your book, here are a few things to keep in mind as you get started: