Co-host events in bookstores and creative venues
Vying for time in bookstores and other venues is becoming more and more competitive. So authors, especially children’s authors, should keep your expectations in check by thinking of this as a long-term strategy to sell more books.
When it comes to events, introduce yourself to local indie bookstores, retail boutiques, gift shops, craft shops, and even coffee shops and breweries!
Coffee and beer? Yes! Coffee shops are popular with stay at home and work from home moms. They meet friends with other kids there. It’s a great place for an event because for children’s authors especially, your buyers are already hanging out. So you can use it as a great way to sell more books! And if you live in a beer-centric area, I probably don’t have to tell you that breweries are often very family (and dog!) friendly. And parents are always looking for ways to keep the kids entertained while enjoying a brew!