For much (all) of my life, I lamented being born in an era my mind did not belong in. Le sigh!
I’m sure many of you are the same. You dreamt about being a beatnik riding your thumb, a lady in repose on the chaise lounge, so forth and so on. But now it’s 2018 and we have to work on something called your “author brand,” so sniff your smelling salts and let’s do this.
Self-Marketing Through Social Media
You can still live in a dream world. But, you know, sometimes you have to think about your social media presence while you pretend to sip martinis in the ’30s.
The nature of selling books is changing. Much of the responsibility of selling those books is being pushed onto the author. This means you, dear author, who has probably wasted good social media time on reading books or trying to enjoy your life.
Create an image of yourself. This image should be how you want the reader to view you (within reason—erase those abs). What do you write? Mystery? Fantasy? Romance, thriller, nonfiction, erotica, bathroom trivia? How do you see the perfect stereotype of an author in your genre? Think about these things, and ask yourself more questions to find out what image you’re going to try and sell to prospective readers.
When creating the different places on the Internet people can find you (i.e. Facebook, Instagram, personal website, blogs), keep this image in mind and try not to stray too far from it. The readers who enjoy that image, who enjoy your brand, will return to get more. If you write gore-filled horror, maybe keep the gifs of kittens to my inbox instead of your social media.