If you want to become part of the news cycle, you need to have something newsworthy happening. You also need to be proactive in positioning yourself and be able to tell your story.
Media contacts are inundated with books and pitches each day. This is true not only for new and upcoming books but also for backlist titles that may receive a boost from something happening in the news or some fresh angle. So how can you get your book and your message to stand out from the crowd? How can you become part of the news cycle and what can you do right now to penetrate the noise? Here are some suggestions: