For everything you’re told you have to do as an independent author publishing and promoting a book, I’d argue there are only two absolute, universal musts: you must get a professional edit and you must have your own author website.
Whether you’re building your author platform, hosting a blog, interacting with readers, or providing a behind-the-scenes look at your creative process, you need a home on the web — a hub for your online marketing activity. Over the last 10 years, I’ll bet there has not been a single successful author who didn’t have a great author website.
It’s a given that your site should be clean and easy to navigate, and it should contain a few other key elements. Four things your author website must have include: