Whether you are trying to grow your business or sell more books, your most important asset is your email list. Networking is important. Social media marketing via the various outlets available is important. However, your email distribution list is the most important. According to a recent study by the Direct Marketing Association, using email marketing can give you a 4300 percent return on investment (ROI)!
What is an email list and how do I start one?
An email list is a special list of the names and email addresses of people you know or have met who have given you permission to send them information, updates, promotions, etc., about your business and/or your book.
There are several good options for email marketing software available. Personally, I’ve used MailChimp for years, and the basic level software is free to use for up to 2,000 contacts. (Affiliate Link: Click on the badge at the bottom of this email to sign up for your own Mailchimp account and receive $30.00 in credits to your account!)
Here are the Top Five Reasons to Grow Your Email List
1. Email is Personal
Your email goes directly into your contacts’ inboxes. There are no ever-changing algorithms that limit the reach of your email.
2. Email is Targeted
Because you know what your contacts are looking for, your email can give them exactly the information they may be looking for.
3. Email is Delivered and Read One-on-One
People read their email privately from their inbox, and they can communicate with you via the email in private. This feature helps you to develop trust and a personal connection with your contacts.
4. People Check Their Email Several Times a Day
Everyone who uses the internet has at least one email account. Email marketing is the best long-term investment you can make because people will always at least receive your email.
5. You Own Your Own Email List
Unlike all of the social media outlets out there, only you own and control your email list. Facebook, Instagram, Twitter, and Google all have their own rules, regulations, and policies, and things seem to change constantly, and you never reach all of your friends, followers, or contacts on these platforms—that is intentional.
Remember “My Space,” “FriendFeed,” “Google Plus,” and so many others that were here yesterday but gone today? Email was here before them and will be here for the foreseeable future.
Not to mention, there are so current social media platforms, how do you know which ones are the favorites of your contacts? With email marketing, you don’t have to worry about that, because all of your contacts have email.
What You Need to Start Your Email List
- A website or blog.
- An email marketing service.
- Opt-in forms.
These are relatively easy for a DIYer or newbie to set up, but if you’d like professional help setting up your email list and designing your email banners and posting information, feel free to contact us at Your Business Your Brand Creatively or Detroit Ink Publishing and we’ll get you going in a jiffy!
In future YB2C on Wednesday newsletters, we’ll expand on how and why you should definitely have your own email marketing list and on how to use it effectively and efficiently.