Article: How to Get More Media Exposure for Your Book #motownwriters

Reading Time: 4 minutesThe first thing that authors often ask me is: “How do I get on the Today show?” When you ask this question what you actually want to know are some of the ways to get more big media exposure for your book, especially on a national scale. But if you take a look at the Today show or any large national show for that matter, you’ll see that most of them don’t showcase more than four books a year. That means that it’s really on you, the author, to find more creative ways to pitch yourself. This is something we’ll continue to break down in a series of podcasts and blogs.

Timing And Tact Are Important

Try to assume that you only get so many contacts with a single news outlet or with a particular individual, so make each one count! Educate yourself on your specific market and stay on top of that market as it appears in the news. What I recommend for our authors is to set up news alerts for the market they’re planning on targeting.

News alerts are a great way to ground yourself in how competitive your topic is, and who’s making the cut. It’s important to check out the people who are getting interviewed – I’m willing to bet they already have a solid platform behind them, that they’re putting out content regularly, and that they have at least one great social media account. Remember that successful people have put in a lot of work to get where they are.

Remember that you’re in the process of building your resume and that means that nothing is too small. In fact, lots of seemingly “small” opportunities particularly stand out when you take the next step, versus having nothing on your media resume and expecting somewhere like Today or the New York Times to take a big chance on you – spoiler alert: they want a sure thing!

How to Get More Media Exposure for Your Book

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