Article: How to Use a Short Story to Sell More Books #motownwriters

Clayton Noblit

Short stories occupy a bit of an awkward niche in self-publishing. It can be hard to generate revenue for a single short story published on its own, but not many authors have so many short story ideas that they could publish a collection. The upside? Short stories can be a tremendous marketing asset, and in this post we’ll explain how to use a short story to sell more books. Use the links below to skip portions of the post if they don’t apply to you.
What is a short story
How to write a short story
How to use a short story to get more readers
How to use a short story as a lead magnet

What is a short story?
There are plenty of definitions floating around, but one of our favorites is: “A short story is a work of prose fiction that can be read in one sitting—usually between 20 minutes to an hour.” –
There is no set maximum length, but most short stories will come in under 10,000 words.

How to write a short story
One valuable use of the short story for authors is to test out new writing styles or experiment with different literary devices.
You might be interested in writing from a different point of view, but are not sure if you want to commit to an entire novel. A short story is a great opportunity to test, learn, and still have a finished product at the end.

How to use a short story to get more readers
Ok, let’s get to why short stories can be so valuable for authors. If you already have a short story, here are some ideas on how you can use it. If you’re considering writing one, here’s why you should.

How to use your short story as a lead magnet
The handy thing about building a lead magnet is there are PLENTY of examples out there. Mark Dawson does a great job using a lead magnet to get email signups on his website.

Promote your lead magnet
So you’ve got your lead magnet set up, but in order for the magnet to pull readers in, they have to know about it. Here are a few ways to promote your lead magnet, but keep an open mind and try out any other ideas you might have. What works for one author might not work for another. If something sounds good to you, test it out!

Author website
Like Mark Dawson, putting a lead magnet on your website is a no brainer. If someone visits your site, they are already interested in your work, and if you can get their email address, you can let them know each time you have a sale or a new release.
Try putting your free short story offer on your homepage.

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