Article: How To Grow Your Writing Business Every Day #motownwriters

You write so people will read your work, yet how to reach readers? Let’s discuss.

Rachel Thompson

Jul 17 · 7 min read
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One of the first questions I ask clients is: What is your goal? Most answer as any working writer would: sell a ton of books. As a working writer myself (six books out so far, two more coming this year), I want that, too!

If you’re reading this as a blogger hoping to get a ton of eyes on your work, then the answer is the same: gain a ton of readers.

Yet, here’s the tricky part: how do we get there?

1.68 million books were released in 2018 (that’s 4,602 per day) and this does not include self-pub’d books on Amazon without an ISBN (Amazon assigns an in-house ASIN which an author can choose instead of the more costly ISBN). Source: Publishers Weekly.

We can drive ourselves mad figuring out what the easy button is, or we can put in the hard work to make it happen. Here is my advice to help you along. Keep in mind these two bits:

  1. Making money on your books is the side hustle, at first. It IS possible, yet I don’t suggest making it your only goal. Know that and accept that. The work I’m suggesting here will take a while, and it won’t be easy. It’s not extraordinarily difficult, yet it IS work. What I promise clients, and work on for myself, is visibility. I’ll explain more below.

    How Can You Be More Visible?

    As I discussed in my last post, How To Build An Engaged Following On Social Media, with 72% of the American population on social, being there is an excellent way to connect with readers.

    Branding is about managing expectations.

    For example, for BadRedhead Media, my company, you will always see me write about book marketing, author branding, social media, writing, and book promotion. This is what readers expect from me, what I’m known for, what I’ve written two books about (so far), and what I help clients do (and what I show up in Google for — and that’s the biggest win of all!).

    Daily Ideas To Grow Your Writing Business

    In no particular order, here are some tactics you can do each day that won’t take much time to help you move your writing business forward. Pick one, pick three. Do whatever works for you.

    5. Share our writing. We are writers after all. Many new writers are terrified of sharing their work. It’s understandable. We sit alone in our rooms, talking to ourselves and our cats, who are usually a pretty good audience (unless they’re hungry). @BadRedheadMedia

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