by Barb Drozdowich
Do you dream about creating a group of Superfans who will buy every book you write?
Yes? Well, then, do you make it easy for readers to become your Superfans?
I’m Barb Drozdowich, the admin of this site, and a technical trainer by trade. “How to make it easier to turn your readers into Superfans” is a topic I address frequently in my books as well as my workshops. I’ve written 27 highly-rated books and have created 6 online courses that delve into the technical aspects of being an author. Many of my books have won awards.
I want you to keep the idea of “Superfans” in your mind as we talk about today’s topic. To create these Superfans, we need to make sure that we don’t do anything to frustrate our readers. In fact, our job is to make purchasing/following/subscribing as easy as possible.
In order to do that, there are three simple steps:
- Create content in a reader-friendly format
- Use simple psychology to help guide readers
- Harness what we know about e-reader technology to make it easier for readers to find us — and buy more of our books.The Science of Writing for Readers
I’m a science grad who became a science prof – so when someone from the publishing industry (in 1995) suggested that textbooks would be converted to electronic format, I jumped for joy!! After decades of lugging around massive science reference texts, the idea of tucking a computer disk into my bag was pretty exciting!
Psychology – Loaves of Bread And Jars of Jam
Think back to the last time you were at the grocery store to buy a loaf of bread. Did you study the choices available or did you grab your usual brand and walk away? If you were thinking about trying something new and your local grocery store is like mine, you were likely confronted by many different choices.
How much do you know about the capabilities of e-readers?
As someone who has carpal tunnel, I love my Kindle e-reader! By the end of the day, my hands don’t have the strength to hold a paperback book open; however, I love to read.
Just like the jars-of-jam study, don’t provide too many choices and overwhelm readers, but find a logical place to send them to do what you want them to do. Send them to a retailer to buy some books; send them to your website to join your mailing list; send them to your front-line social media site. Brainstorm where you want them to go to begin their road to becoming your Superfans.
Most readers are pretty good at buying books. They just need you to make it as easy as possible for them – they will love you for it!