Article: Holiday Inspired Marketing #motownwriters

By Keri-Rae Barnum for New Shelves on July 1, 2021
By Keri-Rae Barnum for New Shelves on July 1, 2021

Do you ever feel like you’re running out of marketing angles for your book? We get it. After months or even years of marketing the same book, it can sometimes be difficult to keep your marketing from growing stale. But when you stop marketing your book, sales tend to dry up. Not cool. So, the (marketing) show must go on.

Holiday Inspired Marketing

When I was a kid, holidays were pretty limited. But now? You can find a holiday to celebrate almost every day of the year. Yes, yes. Roll your eyes. But then think about it… There are hundreds of holidays ranging from classic to obscure. That translates into hundreds of potential marketing angles. And, as someone who makes a living marketing books, I’m kind of okay with that.

Unique Marketing Opportunities

Holidays present a unique opportunity to market your book. Consider the following:

  • Social media posts with a holiday tie in. Does your main character have a serious coffee addiction? It may be time to celebrate International Coffee Day.
  • Holiday themed book displays at your local library. Don’t just hope your book makes it on the display table – pitch a holiday display idea featuring your book to your local librarian.
  • A holiday inspired bookstore event staring your latest novel. Have you written a book on grammar or editing? Pitch a book signing or event for National Punctuation Day!
  • Creative press releases tying your book to an upcoming holiday celebration. If your book has strong themes that can be tied to a well known and recognized holiday, don’t be afraid to play on that for the media.

And, while I certainly don’t want you to ignore the classic holidays like Christmas, I also want you to start thinking outside of the box with holidays like Bad Poetry Day or Take Your Dog to Work Day.

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