How would you feel if I came up to you and shouted, “BUY MY STUFF”? You don’t know me at all! Your first instinct is probably to run the other way.
It’s much more natural (and effective!) to first make an introduction, get to know each other, form a relationship… and then let people decide whether they want to buy.
That’s exactly the idea behind email funnels. You can use a series of emails to build trust, rather than relying on the “BUY MY STUFF” sales pitch.
An email funnel serves as a roadmap to guide people through every step of the customer journey—from making introductions to building interest to finally pushing for a sale. Each stage is designed to create connections around your brand, and show your value so that your email subscribers get more and more excited about making a purchase.
When done right, email marketing funnels can strengthen your brand and ramp up your conversion rates. Let’s see how!