By Dave Chesson67 Last updated onJuly 20th, 2021
To write a great author bio, you need to know your target audience, cater to your genre, brag (but not too much), keep it brief, and call the reader to action.
When you’re self-publishing on Amazon, you need to put some serious thought into the author bio on your Amazon book page. Don’t haphazardly throw together some sentences and hit the publish button.
The author bio isn’t your most important tool. (The most essential tools are the book reviews, book cover, and synopsis/blurb.) But the author bio is another critical tool that you shouldn’t leave out.
Can I just leave my author bio out? No, you cannot just leave out your author bio, even if you wrote a short story or novella. It looks unprofessional, scares away potential readers, foregoes an opportunity to connect with your target audience, and leads to fewer book sales.
Plus, writing a good author bio doesn’t take that long.
If you’re not Grisham, or Godin, or Ferriss, or Fleming, very few people will buy a novel by you purely based on name recognition. So put a little work into your bio, and you won’t regret it.
Note: The Author Bio is just one of many parts of a book. We have a whole series of posts on the subject, and we highly recommend you check those out as well!