Because marketing is a challenge for many authors, Angela and I talk quite a bit about it, sharing tips on how to grow audiences on various platforms. One we don’t use is TikTok, and, frankly, we’d have no idea how to find readers there. Thankfully, Dominika Pin—a teen author with an impressive following there—has that info for us.
Almost every teenager in the United States knows about TikTok—the video-sharing social media platform with hundreds of millions of active users. And with the increasing popularity of the #BookTok hashtag, which readers use to talk about their favorite books, many YA authors are turning to TikTok to promote their work.
I began posting on the platform in August of 2020 and have since amassed nearly 225,000 followers (a number that is still growing by hundreds each day). TikTok makes it incredibly easy to go viral with minimal effort. Just one fifteen-second video can get you tens of thousands of followers; all you need is a decent strategy. Here are some tips that earned my videos millions of views: