Choosing the right Amazon categories for your book is such an important factor in your success. Being smart here can greatly increase your visibility, making your work more likely to be discovered, purchased, and recommended.
But if you make bad decisions here – or opt to do nothing at all – you can limit your book’s success. Sometimes you can even nudge Amazon towards recommend your book to all the wrong people! Which invariably fails, of course, and causes Amazon to think you have written a dud. Meaning Amazon is less likely to recommend your book at all. This is something you really want to avoid.
You should revisit your book’s categories on a regular basis. Not just to ensure you are maximizing visibility, but to check Amazon hasn’t placed you in a bad category. You need to know exactly which categories and sub-categories your book is in. (Amazon doesn’t make that part easy.) And then keep on top of changes to the category system as well.
The advice in this comprehensive guide draws from a book I wrote called Amazon Decoded. This book is the culmination of years of research. It breaks down exactly how the Kindle Store works, how you can design marketing plans which seduce the algorithms instead of fighting them, and the exact ways you need to tweak your metadata to get the biggest halo from every promotion you run.
I’m going to tap into that research today to explain exactly how you can get Amazon’s category system working for your book, instead of against it.
Here, you will learn why the Kindle Store is broken down into so many categories (and the massive opportunity this presents). How you only get access to a limited menu in KDP. The ways you can expand the number of categories for your book to 10 specific sub-categories – and more! Why it’s important to only place your book in relevant categories. And how you can remove your book from bad categories (and why that is important).