Article: The Author’s Guide to eBook Pre-orders #motownwriters

byClayton Noblit

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Getting a newly published eBook off to a good start is a great thing. It can teach retailer algorithms that the book is popular and can seed your title with reviews that help with future sales. So, how do you release an eBook with a bang? One great tactic is to use eBook pre-orders.

In this post we will detail different strategies for promoting an eBook pre-order and some common questions. Then, we will lay out the steps to set up pre-orders on different retailers and call out some differences between them.

Why Use eBook Pre-Orders?

How to promote an eBook pre-order

How long should a pre-order last?

How should an eBook pre-order be priced?

How to Set Up eBook Pre-Orders on Amazon

How to Set Up eBook Pre-Orders on Nook

How to Set Up eBook Pre-Orders on Apple Books

How to Set Up eBook Pre-Orders on Google Play

How to Set Up eBook Pre-Orders on Kobo

Why use eBook pre-orders?

Ranking well on retailers like Amazon and Apple can have an outsize impact on your book sales. The higher your book is ranked, the more exposure you get. 

Authors across all genres plan promo stacks to generate sales, which shoot their books up the charts. And, as their books climb the charts, they generate even more sales from the increase in exposure.

Think of pre-orders as a tool in your promo stack toolkit for new releases. They shouldn’t be the only marketing activity you undertake for a new release, but they certainly shouldn’t be overlooked.

By generating sales before your eBook’s release date, you are signaling the retailer that your book is in demand. This makes it easier for your book to get algorithmic momentum on release day.

Pre-orders may not be an effective strategy for every author. If you are publishing your first book, it may be difficult to generate enough pre-orders to have a significant impact. So your marketing dollars and time may be better spent after your book is released.

If you are an author with a mailing list and some dedicated fans, pre-orders are a great way to release your new title with a bang. Readers who know your work are much more likely to pre-order your next book. Especially if it’s the next book in a series.

Keep in mind that what works for one author may not work for another. Like everything with digital marketing, it’s important to test different methods to see what works for you.

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