Article: How to Market a Book Using ARCs: What They Are and Why You Need Them #motownwriters

by Penny Sansevieri | Nov 16, 2021 | Book Marketing Basics | 0 commentsHow to Market a Book Using ARCs: What They Are and Why You Need Them

Reading Time: 6 minutes

When it comes to how to market a book, there’s a lot of industry “jargon” – like the terms ARCs and Galleys. And what’s even more confusing is how and when to use them!

First let’s discuss what these key marketing tools are.

ARCs and Galleys Explained

The term ARC stands for Advanced Review Copy. Galley essentially means the same thing but you’ll often see these two terms used interchangeably.

The term “Galley copy” is usually reserved for books that are still in the editing phase, meaning this version is maybe only 60% ready to go – it’s probably lacking a run-through by the author and needs one more content pass by an editorial team.

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