Why Your Brand Story is So Important

Why Your Brand Story is So Important Photo Credit: 123rf.com Issue #56: Branding We discuss “branding” a lot in this space. We’ve decided that your brand is NOT just your logo. Your logo is the visual representation of your brand, and that is important, but it’s not your brand. Your full brand tells the full story of your company. Yes, the story of your company. If you’ve been following me here, you probably know my story, and how my brand consistent even while my companies have changed and evolved over the years. Through all of my companies, I help clients to tell their own stories. My original tagline was: “It Matters How You Say It!” Your brand unites everything about your company: the name, the logo, the online and offline presence, and the products and services you offer. Your brand is what you present to the public and what you promise your prospects and clients. This is why your story needs to be authentic, engaging, and truthful. Your brand helps you to build trust with your clients and in turn for your clients to stay loyal to you. Think about the loyalty you have to the brands and companies you love. What is it about those brands that make you stick with them? Your brand story helps you relate to your prospects and clients. You’ve probably heard the maxim: People like to do business with people they like! That is especially important if you are a solopreneur. Your brand story helps you to design the image for your company and gives prospects a reason to choose your product or service over all the others available. Your brand and developing your brand’s story are the most important investments you can make in your business. Your brand is more than a design, a logo, or a tagline.  Your brand is also what your clients and customers experience, what your promises are, and the story that you are able to tell. Your brand and your brand story make your company different and unique and set you and your business apart. We’ll discuss further how to develop your brand story, because if you don’t know your own brand story, no one else will either. I teach Branding and Marketing Monthly Lessons for Independent Writers. The next monthly lesson, “Make a Marketing Plan for Your Book,” begins July 5, 2022. Click this link to find out more and enroll. I teach Branding and Marketing Monthly Lessons for Creative and Solo Professionals. The next monthly lesson, “Develop Your Brand Values,” begins July 5, 2022. Click this link to find out more and enroll .Join the conversation

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Why Your Brand Story is So Important Photo Credit: 123rf.com Issue #56: Branding We discuss “branding” a lot in this space. We’ve decided that your brand is NOT just your logo. Your logo is the visual representation of your brand, and that is important, but it’s not your brand. Your full brand tells the full story of your company. Yes, the story of your company. If you’ve been following me here, you probably know my story, and how my brand consistent even while my companies have changed and evolved over the years. Through all of my companies, I help clients to tell their own stories. My original tagline was: “It Matters How You Say It!” Your brand unites everything about your company: the name, the logo, the online and offline presence, and the products and services you offer. Your brand is what you present to the public and what you promise your prospects and clients. This is why your story needs to be authentic, engaging, and truthful. Your brand helps you to build trust with your clients and in turn for your clients to stay loyal to you. Think about the loyalty you have to the brands and companies you love. What is it about those brands that make you stick with them? Your brand story helps you relate to your prospects and clients. You’ve probably heard the maxim: People like to do business with people they like! That is especially important if you are a solopreneur. Your brand story helps you to design the image for your company and gives prospects a reason to choose your product or service over all the others available. Your brand and developing your brand’s story are the most important investments you can make in your business. Your brand is more than a design, a logo, or a tagline.  Your brand is also what your clients and customers experience, what your promises are, and the story that you are able to tell. Your brand and your brand story make your company different and unique and set you and your business apart. We’ll discuss further how to develop your brand story, because if you don’t know your own brand story, no one else will either. I teach Branding and Marketing Monthly Lessons for Independent Writers. The next monthly lesson, “Make a Marketing Plan for Your Book,” begins July 5, 2022. Click this link to find out more and enroll. I teach Branding and Marketing Monthly Lessons for Creative and Solo Professionals. The next monthly lesson, “Develop Your Brand Values,” begins July 5, 2022. Click this link to find out more and enroll .Join the conversation

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Why Your Brand Story is So Important Photo Credit: 123rf.com Issue #56: Branding We discuss “branding” a lot in this space. We’ve decided that your brand is NOT just your logo. Your logo is the visual representation of your brand, and that is important, but it’s not your brand. Your full brand tells the full story of your company. Yes, the story of your company. If you’ve been following me here, you probably know my story, and how my brand consistent even while my companies have changed and evolved over the years. Through all of my companies, I help clients to tell their own stories. My original tagline was: “It Matters How You Say It!” Your brand unites everything about your company: the name, the logo, the online and offline presence, and the products and services you offer. Your brand is what you present to the public and what you promise your prospects and clients. This is why your story needs to be authentic, engaging, and truthful. Your brand helps you to build trust with your clients and in turn for your clients to stay loyal to you. Think about the loyalty you have to the brands and companies you love. What is it about those brands that make you stick with them? Your brand story helps you relate to your prospects and clients. You’ve probably heard the maxim: People like to do business with people they like! That is especially important if you are a solopreneur. Your brand story helps you to design the image for your company and gives prospects a reason to choose your product or service over all the others available. Your brand and developing your brand’s story are the most important investments you can make in your business. Your brand is more than a design, a logo, or a tagline.  Your brand is also what your clients and customers experience, what your promises are, and the story that you are able to tell. Your brand and your brand story make your company different and unique and set you and your business apart. We’ll discuss further how to develop your brand story, because if you don’t know your own brand story, no one else will either. I teach Branding and Marketing Monthly Lessons for Independent Writers. The next monthly lesson, “Make a Marketing Plan for Your Book,” begins July 5, 2022. Click this link to find out more and enroll. I teach Branding and Marketing Monthly Lessons for Creative and Solo Professionals. The next monthly lesson, “Develop Your Brand Values,” begins July 5, 2022. Click this link to find out more and enroll .Join the conversation

Know someone who might be interested in this newsletter? Share it with them.