Author Archives: redwingredtail

About redwingredtail

Born, raised and living in Detroit I am a soon to be published author. I enjoy writing urban paranormal with strong black women lead charaters. I currnetly work for a major airline. I paln to make writing a full time career. My first novel In The Footsteps Of A Killer is set to be released through Artistic Words Publishing this year 2015.

Article: 13 Book Marketing Ideas to Consider Before you Hit Publish#motownwriters

13 Book Marketing Ideas To Consider Before You Hit Publish

February 9, 2021 by Penny Sansevieri 3 CommentsReading Time: 8 minutes

One of the keys to a successful book marketing campaign (and one of the secrets of how to market a book) is PLANNING. And it doesn’t take a lot of effort, just a bit of time and looking ahead strategically. You poured a lot of effort into getting your book ready, now let’s give it the kind of book launch it deserves!

So, let’s look at a few things you need to do ahead of launch day, to prepare for a successful book launch!

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Article: How Building Your Self-Awareness Makes You a Better Writer #motownwriters

by Kristina Adams , @writingcookbook

Self-awareness helps us to recognise our positives and negatives without being harsh or judgmental. We know things are what they are, and we know that if we dislike something, it’s completely within our power to change it.

It can help us deal with stress, anxiety, depression, and even physical health conditions like fibromyalgia and chronic fatigue syndrome. (I know this as a sufferer of all of the above for many years).

Some people are naturally more self-aware than others, but, like everything in life, it’s a skill that can be learned.

Sometimes self-awareness comes from trauma, counselling, or a treatment programme for a health condition. Occasionally it comes from a desperate need to improve ourselves.

But one important thing to remember is that you can’t think your way into becoming more self-aware. Reading tips on how to do it is a good starting point, but it’s the actions you take that will build your self-awareness.

Now, how does this all tie into writing?

Well, let’s take a look at how self-awareness makes you a better writer: #bookmarketing #feedly

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Article: What Authors Need to Understand about Different Book Publishing Options #motownwriters

As authors, we’re really fortunate when it comes to getting our books out there because we have more book publishing options than ever. That’s the good news. The bad news is, not all of those options are good.

A few years ago, I wrote a post on how the wrong book publishing options (or publisher) can kill your success, but it’s worth revisiting again. Because now, more than ever, there are so many ways for authors to get their books in print.

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What Authors Need to Understand about Different Book Publishing Options

February 16, 2021 by Penny Sansevieri 1 CommentReading Time: 6 minutes

As authors, we’re really fortunate when it comes to getting our books out there because we have more book publishing options than ever. That’s the good news. The bad news is, not all of those options are good.

A few years ago, I wrote a post on how the wrong book publishing options (or publisher) can kill your success, but it’s worth revisiting again. Because now, more than ever, there are so many ways for authors to get their books in print.

The issue is that once you’ve finished your book, you really just want to turn over the actual production of the book to someone else. I get it. I’ve published 18 books and I still know nothing about typesetting a book or the design elements that go into creating a stunning cover. I’d love to just hand that over to someone else.

But the truth is, your choices about *who* you publish with will impact your success – and not always for the best.

Types of Book Publishing Options and Publishers

There are a lot of different “types” of publishers out there, some big (think: Simon & Schuster) and some smaller, or “boutique” as they’re often referred to. Other publishers that are what’s called “hybrid” add another complexity to the mix.

So let’s explore some of these publishers and the options they might present to you and your book. We’ll start with the hybrid model because there’s a lot of confusion there. And with good reason. There’s no hard and fast outline about *what* exactly a hybrid publisher is.

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Blogging Rules For All Authors #motownwriters

Authors, regardless whether you are launching your first book or your 20th, whether you write fiction, poetry, children’s books, or nonfiction, and whether you self-publish or are with a traditional publisher, indie press, or university press, there is one rule you must abide by when it comes to blogging: You need one.

Here are some truths:

·         You need a website.

·         You need to be on social media.

·         You need book reviews.

·         You need third-party validation – the news media, testimonials, or other social media to praise you.

·         You need to blog.

Ok, so now that you uncovered this not-so-huge huge secret, that yes, you need a blog like yesterday, there are six more rules you must abide by when it comes to having a blog:Read more

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10 Writing Tips to Help You Sound More Human #motownwriters

This post is based on episode 52 of the ProBlogger podcast.

As a blogger, you will be judged by everything you say. Of course, unless you’ve just starting out and have never received a comment on your blog, you probably already know this.

But did you know you will also be judged by how you say it? Depending on the words you use you may come across as trustworthy or shifty, stiff or relaxed, friendly or unfriendly, genuine or fake, robotic or human.

And it’s that last one that I’d like to tackle today by giving you some writing tips to help you sound more human. As I’ve said many times, one of your goals as a blogger is to build relationships with your readers. But that’s unlikely to happen (at least not quickly) if everything you writer makes you sound like a robot.

And it’s not just blog posts you need to think about. You also need to sound human in your social media posts, your emails, and even in the microcopy you write your website such as your 404 page.

So here are ten things you can do to sound less like a robot and more like a human being.

Read more:

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Article: Everyday Activities that Definitely Count as Writing #motownwriters






Warning: Hacks for Hacks tips may have harmful side effects on your writing career, and should not be used by minors, adults, writers, poets, scribes, scriveners, journalists, or anybody.

Raise your hand if you’re still managing to meet your writing goals during a global pandemic.

Ha! Trick question! If you were really writing, both hands would still be on your keyboard. And you know what? That’s okay! It’s hard to find the mental energy to create when so much of it is consumed by work, social distancing, missing friends and loved ones, keeping kids safe during the new school year, and just trying to stay alive. If you’re stressing about your writing career, go easy on yourself—you’re already doing a lot more than you think. A lot of your daily tasks are perfectly valid parts of the writing process. Don’t believe me? Let’s review a few everyday tasks that totally count as writing time.


  • Outline. Create a roadmap of where you want your story to go.
  • Research. Such a broad category, it could encompass pretty much anything, from reading up on medieval weaving techniques to eating a 2 a.m. snack that your stomach will regret come morning.


    • Daydream about your characters. Talk through your characters’ dialogue while you’re driving to pick up your groceries. Run through your villain’s monologue while you take a shower, since there’s some nice reverb in your bathroom.


    • Call your loved ones. This is basically just rehearsing dialogue. And given the fact that any of them could get sick at any time, it’s also laden with dramatic tension and foreshadowing.
    • Get into a heated argument on social media.

Continue reading

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Article: How To Reboot A Flagging Author Career With Michaelbrent Collings #motownwriters

What happens when you’ve written award-winning books, get amazing reviews from readers, and your sales still start a downward spiral? You can give up writing — or you can take a step back, review your catalog, figure out a plan and up-skill, then reboot your author career.

In this episode, Michaelbrent Collings shares how he ended up delivering pizza to support his family because his sales had stalled and how he turned it around, reinvigorating his career, taking his book sales income and reader engagement to new heights.

Show Notes

  • How to recognize when an author business needs attention and a revamp (and it’s not a craft issue!)
  • Facing reality and being honest about what needs to change
  • Marketing strategies that stopped working
  • Tips for growing an email list and using paid advertising
  • Balancing marketing and writing
  • Knowing your worth and when it’s time to outsource some of your work
  • The importance of being endlessly curious

You can find Michaelbrent Collings at and on Twitter @mbcollings

Tell us about that difficult time and how your career stalled.

Michaelbrent: Well, it did. When I say stalled, a lot of people are like slowed down, but I’m talking about, you’re flying in a World War II prop plane and the engine stops. That’s the kind of stall that I was in.

I was still writing as well, but I had a combination of physical and mental health problems. And then the changes in the marketplace. Amazon became much more of a pay for play playground to work in. All of that combined to make me say, ‘Hey, I’m going to join the fast-paced and interesting world of pizza delivery.’ I had to pay bills and I had to take a second job, which was my closest thing to having a grownup job in a decade.

Since doing that, I’ve seen a huge increase. My mailing list loan has gone from a couple of hundred to tens of thousands in the last year. And a lot of that is just due to stepping back and going, ‘What do we need now?’

It’s not the wild West. I can’t just put a book on Amazon and be one of six books and expect to sell it. There’s a lot more required now Continue reading

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Article: Book marketing tips from a first-time author #motownwriters

By Andreas Wagner

Authors often see themselves as artists. When they write their first book, things like marketing and advertising are often not on their mind.

Once the book is out there and nobody buys it, however, writers have to start thinking about how to generate attention for their book. In the weeks after I published my nonfiction book Get Rid Of Your Small Addictions through Amazon’s KDP, I faced these challenges.

Emailing friends and family

My first measure didn’t cost any money, but was very time-consuming. I went through every single contact in my address book and wrote almost everyone a personal message and sent those out on the day of the launch. I even messaged some of my ex-girlfriends after I hadn’t been in touch with them for years.

Facebook for the long term . . .

Another option for free advertising that I used was to join Facebook groups about the book’s topic. If you keep engaging with other members and give them tips, you will establish yourself as a helpful member of the community, which in turn could lead to a few book sales.

. . . podcasts for the win

For short term sales success, I recommend trying to get booked on popular podcasts. This measure is also time-consuming, but for me it was lucrative.

I had to send numerous messages to podcast hosts (personalized messages are also essential here), but every time I made it onto a podcast, my sales figures went up in the following days.

Paid advertising to push up Amazon rankings

Amazon adsBooking advertising directly on Amazon through its pay-per-click service is also an option. But this is usually only profitable if cover and blurb are very appealing, you research the right keywords, and you have enough good ratings. I had to experiment quite a bit with this and lost some money.

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Article: Pandemic Got You Blocked? Try These Ideas to Stay Active in Your Writing Life #motownwriters


Hello and welcome to another Monday, in this, the year of a thousand Mondays.

I don’t want to harp on the obvious, so I’ll just summarize it like this: For many of us, 2020 feels endless and relentless. We are drowning in our feelings about the pandemic, civil unrest, and the upcoming election — and that kind of anxious uncertainty is not ideal for creative pursuits.

Some of you are doing the work anyway, somehow. In all seriousness, kudos! I am eternally impressed by those who get their shit done no matter the circumstances.

Others of us… Well, we’re trying. And that’s not nothing.

Think practical

Now is a great time to update your online presence. (Okay, it’s always a great time to update your online presence, but how many of us actually do it?)

Craft a snappy bio, and make sure it’s consistent across all your social media, and on your website, if applicable.

Wherever you keep a list of your writing credits, add in the latest and greatest.

Take a new headshot.

Think small

Look for “bite-size” opportunities. Maybe you can’t hammer out 500 words each day (or even each week) on your manuscript, but how about 100 words on a different project? Smaller scale successes are still successes, and can provide a boost in morale and momentum.

These are some of the things I do to stay active in my writing life, even when I’m not actively writing. What about you? What other writerly things can we do? Continue reading

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    Nobody likes to be scammed, right?

    Yet, there are sooooo many scams that target writers. Where there are people with dreams, there is someone looking to take advantage. From vanity presses that charge out the wazoo to folks imitating real agents (and hurting both authors and legitimate agents!) there are plenty of sharks in the water.

    Luckily, there are also lifeguards. Richard C. White came on the show and talked about Writer Beware, the anti-scam committee of Science Fiction and Fantasy Writers of America, and their efforts to expose the scams and educate writers about red flags. We talked about what do look out for in publishers, services, and more. Have a listen.

    Learn more and get in touch with folks at Writer Beware:



    email: beware (at)


    More about Richard:

    Richard’s website

    Richard C. White is the author of the “For a Few Gold Pieces More” collection of dark fantasy short stories being released by Musa Publishing.

    Along with writing Fantasy and Science Fiction, Rich has been bitten by the “New Pulp” bug and has several stories coming out by Pro Se Productions in the near future. The first of his, “Notes in the Fog” has been released in the “Charles Boeckman Presents: Johnny Nickle” duology in May 2013.

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There’s no question about it. Successfully marketing your indie book can prove extremely frustrating. Often it seems an insurmountable task. Perhaps you’re asking yourself questions like Where on Earth do I begin? I’m a writer, not a salesperson! and How will my book stand out from the rest? There are so many authors vying for the same audience.

Full disclaimer: I am in the heart of the promoting process myself, currently between e-book and paperback launches. I am still figuring out a lot of it. I am not a marketing specialist, book agent, or publishing executive. I am a writer, just like you, attempting to learn the ropes of an ever-evolving industry and happy to offer both encouragement and tips I’ve found helpful. My compulsion to share my experiences with those a few steps behind me stems from both my nature as well as a reaction to the current landscape.


Now that a large bucket of cold water has been dumped on your head, let me throw you a warm, dry towel with what I’ve learned so far.

  • If you never ask, there’s no chance of getting an assist. I’m that person who hates asking for favors. My husband tries to convince me other people want to help or would at least view receiving my book for free as a worthy trade. While I’m not convinced of this (see above), the fact remains if you don’t ask, you’re sure not to get. Request to meet for coffee, exchange emails, or speak on the phone. You risk the dreaded rejection, but at least you’ll be leaving the door open for a yes somewhere down the road.
  • People love videos. There’s no denying the results. Facebook business pages allow you to see the stats, including how many views on any post.
  • There’s a treasure trove of free online education. I regularly watch YouTube and KDP University webinars and sign up for other free courses. In return, the organizers receive my email address. Seems like a good swap to me. I treat these free classes as real-life courses, taking notes and following up. The trick is to pay attention as if you will be tested on the material.
  • Organic growth before paid ads. The people who love you will want your book and happily pass the word around. These are unpaid ambassadors who represent you. Go with it.

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Article: An American Editor #motownwriters

August 7, 2020

Website changes that can lead to finding new clients

By Nate Hoffelder, The Digital Reader

Guest Columnist

With the pandemic dragging on in the U.S., public events such as conferences and trade shows are effectively canceled for the indefinite future. Your chance of meeting new clients (or colleagues who might refer you to new clients) in person is essentially nil, which means that your website is 10 times more important today than it was last year.

If you haven’t taken some time to refresh your site recently, now is a good time to do so.

In my last post for An American Editor, I discussed 18 questions you should ask when refreshing your site. Today I would like to share seven specific changes you can make to your site to win more clients.

Let’s start with email.

Get a professional email address

One easy way to set yourself apart from all the other editors out there is to get an email address that matches your website’s domain. Almost everyone has their email with Gmail, Yahoo, AOL or another of the big web service companies. Those services are fine, to varying degrees, but using simply looks more professional. It sends the message that you are serious enough about your work that you choose to present a professional image. (Editor’s note: It also gives you a permanent e-ddress, so you can change providers as necessary without having to notify everyone you’ve ever corresponded with about a new point of contact.)

Add a Services page

Clients can’t hire you if they don’t know what you do, and that is why your website needs one or more pages listing your services.

I used to have several service pages, each focused on a single service, but now I just have the one services page on my site. I list four services on that page, and for each service, I explain what I do and how my clients benefit. I also have a button that links to my contact form.

Pro tip: The easier you make it for a website visitor to take action, the more likely they are to become a client. (Repeat after me: A frustrated visitor is a lost client, while an engaged visitor is one step away from being a paying client.)

Continue reading

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Article: How to market a book even if you HATE marketing! #motownwriters

Have you published a book, but now the idea of marketing it makes your blood run cold? Don’t worry, book marketing doesn’t need to be expensive, time consuming or uncomfortable, and it’s totally possible to market a book even if you hate marketing!

Why authors dislike book marketing

If you’re finding book marketing uncomfortable, let’s think about why that might be.

First of all, many writers I know are introverts and introverts hate the idea of self promotion or talking about themselves. Plus the idea of selling sounds shallow.

Secondly, many of the authors I speak to are really afraid of coming across as a sleazy car salesman, trying to push their book on anybody and everybody who’s passing by.

Think long-term

If you intend to be a writer for the long-term, that you want this to be your long-term career, you need to think about long-term book marketing.

It’s not about you

If you’re an introvert, then you probably dislike the idea of marketing and self promotion. But here’s the thing, it’s not about pushing your book, it’s not about pushing yourself, it is about connecting with those ideal readers and presenting your book as an ideal offer for them.

This post is an excerpt of my original post that can be read in full at, by

Belinda K Griffin

Book Launch Coach & Author Publicity Expert at

Download your free guide: 7 Steps To Grow Your Author Platform

How to market a book even if you HATE marketing!

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how to change your kindle keywords

Did you know you can change your book’s keywords anytime you want?

In fact, it usually takes Amazon just 24 hours to reflect changes you make, and with the right keyword strategy, this can revive a book that hasn’t been getting consistent sales.

But, in order to do this effectively, you need to have a reliable process. There is actually a best-practice for how and when to change your book’s keywords. And if you don’t follow it, you might accidentally hurt your book sales.

So, in this article, you will learn:

  • What happens when you change keywords
  • My process for how to change your keywords effectively
    • Poor cover
    • Poorly written book description
    • Cover + title + subtitle doesn’t tell the shopper enough about the book
    • Poor reviews
    • Ranking for keywords that are not a good representation of your book
    • Choosing broad keywords that don’t truly fit
    • tep-by-step instructions for actually changing your keywords


      So, first things first, let’s discuss what happens when you select keywords for your book.

      When you fill in your 7 kindle keyword boxes, you tell Amazon what words or phrases you want your book to show up for.

      keyword rankings when conversions are poor

      So, what makes a book fail at converting for keywords? Well, here are a few things:.

      • Poor cover
      • Poorly written book description
      • Cover + title + subtitle doesn’t tell the shopper enough about the book
      • Poor reviews
      • Ranking for keywords that are not a good representation of your book
      • Choosing broad keywords that don’t truly fit

      So, what does this mean for you?

      If you select your keywords, and your book does well with them, Amazon will rank you for more and will help show up more often. If your book doesn’t do well, then your book’s ranking for those keywords will drop and ultimately, your book will disappear from those searches on Amazon


      If you haven’t made any sales or KU page reads, then you should change them and see if that can help get you back in the spotlight. I’d also recommend looking at the bullet points above and asking yourself why your original strategy didn’t work. Was it because you used the wrong keywords or phrases that didn’t fit or get traffic? Was it because your book needs improvements? Diagnosing the problem can definitely help


      A lot of times when you change your keywords you will see a bump in sales. The bump in sales happens because there’s some new life Amazon picks up on. They reindex you and they kind of give you a little bit more love just to see if you should be higher in the rankings.

Continue reading

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