#BookPromo Tip of The Day: Connect with readers: Capitalize on Personalized Video to deliver your marketing message #booksellingtechniques #motownwriters #booktips

Properly handled, a personalized video can connect immediately with its intended target—the essential first step for any marketing message.

By the Numbers:
📝📺📕👉🏽According to published reports, more than 90% of online marketers agree that video content is an essential part of the toolkit.
📝📺📕👉🏽According to Statista, 85% of all internet users in the US watch online videos.
📝📺📕👉🏽Adult males watch videos 40% more of the time than females.
📝📺📕👉🏽According to HubSpot, 54% of consumers want to see more video content from a business they support.

Benefits of Personalized Videos:
📷💗📚✅87% of consumers state that personalized video content will impact their opinion.
📷💗📚✅In B2B, personalized videos reduce friction.
📷💗📚✅They also increase the likelihood of conversion.
📷💗📚✅Engaging with your client by offering video content that is relevant will improve ROI.
📷💗📚✅Personalized video content builds trust and leads to engagement and increased sales.
via TheVideoBot

What are you doing to engage and increase your target market? What’s your video plan for next month?

Share a recent video talking to your readers about your book.


Grab Resources now to help you on your writing, publishing and marketing journey 

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Top 10 Things Every Best-Selling Book Must Have via @pamperry #motownwriters

Expert Author Pam Perry

If you talk to any author, they will tell you that writing their book was the easy part – compared to marketing it and getting folks to buy it!

You can go to any bookstore and get a book on how to publish your book or do a Google search on book publishing. (I recommend Dan Poynter’s Self-Publishing Manual – he’s been called the guru of self-publishing). You can even get a good editor to help you with your rough manuscript. If you really don’t want to do that much work and want to get your book out fast, you can go to “iuniverse” or “lulu” and have books produced as you needed. This is called Print-On-Demand (POD) – great for first time authors; they take your word document and turn it into a book. FedExKinkos is even in the book producing game.

The production of a book is now pretty common. That’s why we see so many people doing books.

But are the books selling? After the books are back from the printer/publisher – the real work begins. It’s time to promote and sell your book. You have just opened up a business. Like any new business, you need a business plan plus extensive knowledge of the field you’re in and good advisors. A standard statistic you need to know according to book industry sources: there are over 150,000 new books published every year. And typically we see the same roster of authors on the New York Times Best-Seller’s list.

As a book publicist for over ten years in the Christian literary field, I see what flys and what fizzles. Before you embark on this costly venture (prepare to spend at least $2,500 up to $10,000 for editing, production and promotion), I would like to share with you what I’ve learned on what makes a best-seller:

1. Title – is it griping, interesting? Would one know what it’s about without reading anything else?

2. Cover– people do judge a book by its cover. Make sure it has enough punch to stand out on the shelves among the thousands of other books. Is it clean, neat and crisp – yet interesting? Hire a professional!

3. Endorsements – what others say about you is key. Who these people are is even more important. Pull together the “best words from the best people.” It will pre-sell your book before you even open your mouth.

4. Writer’s credentials – do you have anything else with your byline? Do you blog? Do you have an audience that actually likes what you write?

5. Knowledge of the Market the book will reach – and the author’s reputation in that market. The author must create a market for himself by really addressing the needs of that market, knowing that market and communicating the right message to that market.

6. Timing – in relation to other events going on in the world/society. Are there movies, songs or talk shows that are bringing up the subject you have discussed in your book? Do you read the newspaper regularly and respond with Opinion Editorials when they are discussing “your” platform/topic?

7. Advertising – targeting the right message to the right media at the right time. Consistently!

8. Media coverage – publicity. The frosting on the cake. Getting on radio, TV and in newspapers and magazine and Ezines. Consistently (with advertising too).

9. Distribution – If you want to be a best-seller you must have your book available. Make sure you sign up with a distributor or wholesaler so it is accessible to bookstores. (Amazon is not national distribution… it is a website) Best-sellers are sold in real bookstores and they only order from distributors or wholesales. (See Sally Stuart’s Christian Writers Market Guide for distributors to approach. Note: You must have a press kit and solid marketing plan for them to consider you).

10. Word of Mouth – The best advertising. The more “buzz” you have about your book the better. How do you get people talking about your book? By engaging in their culture and creating messages in their media. Be relentless in your goal to be a “best-seller” – and it will happen if you commit to the publicity process and pray for favor.

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” She offers help through her private mentorship program at

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Freytag’s Pyramid: The Five-Act Structure Explained #bookmarketing #motownwriters

Freytag's Pyramid: The Five-Act Structure Explained

Freytag’s pyramid is a term that any writer obsessed with story structure will inevitably encounter. Conjuring up notions of dark, ancient tombs, this intimidating-sounding theory is actually very easy to understand. The pyramid, also known as ‘Freytag’s triangle’ or ‘five act structure’, is a straightforward way of organizing narrative.

Read on to discover the five acts that make up Freytag’s pyramid, and pay close attention as we apply each to Arthur Miller’s play Death of a Salesman. You’ll be a Freytag expert in no time. 

What is Freytag’s Pyramid?

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How to Sell Self Published Books Through Your Website #bookmarketing #motownwriters

How to Sell Self Published Books

This post is for every indie author who has ever typed “How to sell self published books” into a Google search bar and hoped that the answer would include “through your website.”

It’s often a goal of a self published or indie author to sell books off of their website. This is harder for traditionally published authors because of agreements between publishers and retailers. But if you’re an indie author, it is a lot easier to push readers to your website instead of Amazon.

Though Amazon is a trusted source for book buying, I know a lot of authors would like to keep a larger percentage of their sales and sell off of their website. So let’s look at ways to do that.

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21 Guaranteed Ways For Successfull Book Marketing #bookmarketing #motownwriters

To be successful at book marketing, you can take many paths. There is no one-size-fits-all approach that works for everyone. The only guarantee of a result comes from doing nothing, as nothing comes from nothing. So, what should someone do?

In a general sense, a marketing plan that leans on more than one area makes sense. Diversify. You may completely ignore some things, go big in one or two areas, and do a minimally mediocre job in a few other areas. Or your formula looks a lot different, but you take the approach that works for you.

There are at least 21 key areas to explore — but if you have other means to sell books and build a brand, go for it! Like a said, everyone should find their way and do what works. But the areas below are popular because many of them are affordable, attainable, and proven to work.

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Why Waiting Too Long to Register Your Copyright Is a Big Mistake #bookmarketing #motownwriters

 by Liani Kotcher | 

Today’s post is by former trial attorney-turned-author Liani Kotcher (@RektokRoss). She offers a free masterclass teaching the five most costly copyright mistakes she encounters (and how to fix them), which runs October 27 through November 3 and is accepting enrollment now.

Under the current Copyright Act of 1976 and its subsequent amendments, your creative works are protected by US copyright law as soon as they are put in a tangible medium, so long as they meet all the other elements required for copyright protection (i.e., they must also be original and must contain at least some level of minimal creativity).

For works created prior to 1978 that fall under older copyright acts there are other requirements like notice and registration, but currently there is nothing else you need to do and no other formalities you must adhere to in order for your post-1978 work to be copyrighted.

However, this does not make registration obsolete. In fact, far from it. Though registration with the Copyright Office is no longer required for protection, there are still a multitude of reasons why registration is important, including:

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Maintaining Writing Motivation…Even in COVID Times #bookmarketing #motownwriters

by Connie B. Dowell, @ConnieBDowell

Here we are, month one billion (or at least it feels that way) into the COVID-19 pandemic. With recent hopeful news about a possible vaccine, there may finally be some light at the end of the tunnel, but even in the best-case scenario, it will be months before it’s widely distributed. We’re heading into a long winter. So, it’s no surprise if you’re feeling a less than enthusiastic about writing, about books, about life.

But for writers, the show—well, the story—must go on. Even if you don’t’ have hard deadlines forcing your hand, not making space for your creativity is only going to compound your stress. How do we cast aside the stress, worry, exhaustion, and additional tasks the pandemic has thrust upon us so we can live in our written worlds?

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Authors Want Their Drop-The-Mic Moment #motownwriters

Have you ever heard someone deliver a powerful statement, tell some great jokes, or sing an amazing song — and then literally drop their microphone on stage, walking away with the confidence and attitude of knowing they just nailed it?

Do you, as a writer, want to say something so powerful that you simply drop the mic?

Ok, so what exactly would you say?

How do you know it passes the threshold of greatness?

What do you do after saying or writing this grand statement?

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How to Market a Kindle Book: Publish Smart/ #bookmarketing #motownwriters

How to Market a Kindle Book

This one is for all of you wondering how to market a Kindle book. Let’s begin at the beginning: in order to market smart, you first have to publish smart!

Publishing options can be confusing, especially given all of the choices Amazon offers these days. Before you hit the “publish” button, here are a few things you may want to consider.

Understanding Kindle Unlimited

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Finding Your Genre #bookmarketing #motownwriters

As an author in a very specific subgenre – culinary cozy mysteries – people always ask me how I got into this genre. How did I get started in this? How did I find this niche? Is this even a thing? Yes, I’ve gotten a lot of puzzled eyebrows when I mention my genre.

As for me, picking the subgenre was the easy part. You could even say that it chose me. I like to think that it was my inspiration to start writing seriously. When I discovered mysteries with recipes, the heavens parted, rays showered my face, and a choir of angels sang. Maybe not exactly, but it was clear and automatic. I love mysteries and I love cooking. It was natural and fitting.

So, what if you don’t have a heavenly genre-bestowing experience? What if you like to write several genres? What if you don’t know what genre your story is? What if you are blending genres?

Is it even important? Short answer, yes. Whether you have already written a story or if you are just starting out and looking for a place in this big ol’ crazy writing world, I say find a subgenre.

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Creative Writing 101: A Beginner’s Guide to Creative Writing #bookmarketing #motownwriters

Creative Writing 101: A Beginner's Guide to Creative Writing

Whether for school, work, or a particularly eloquent email, everyone’s done some creative writing at one time or another — but that doesn’t mean everyone knows how to do it well.

If you’re reading this now, you probably enjoy creative writing from other authors and want to improve your own, but aren’t sure where to begin! Luckily, this primer will take you through everything you need to know about creative writing: what it is, how to get into it, and our top tips for refining your prose.

What is creative writing?

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How To Write More, Increase Your Earnings and Feel More Productive/ #blogging

When you read other peoples’ blogs, you might feel motivated to write more. Some of these bloggers churn out between 5-6 posts a week, maybe even more. Meanwhile, you might be generating 1-2 pieces of short content a week and feeling meh about the whole process.

Learning how to write more can be a difficult process. You might feel obligated to set an unrealistic goal for yourself and feel disappointed when you can’t reach it, or you might reduce your content quality in favor of more word quantity.

Any way you put it, learning how to write more is essential for all writers. Read our article below to learn more!

What You’ll Need To Write More

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How to Announce a Book Release to Your Mailing List

How to Announce a Book Release

Today on the Author Marketing Experts blog, we’re going to talk about how to announce a book release.

If you’re lucky enough to have a mailing list, then you know the importance of using it to spur your readers into action. If you have a mailing list and haven’t really used it, a book release is a great time to do so.

Mailing lists don’t have to be huge. The days of millions of mailing list members are gone.

Sure, it’s great if you have those kinds of numbers, but they may not be all they’re cracked up to be. A lot of authors with that many names wind up with email addresses that no longer work and/or with very low open rates of the emails they send.

A mailing list with a healthy open rate of 20% or so, regardless of its size, is really great.

So let’s say you have a book release coming up in a few months. How can you maximize your mailing list? And what’s too early to start pushing your new book message?

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Effective Marketing for Introverts #motownwriters

The idea of being an introvert has become more socially acceptable in recent years, thanks mainly to the work done by Susan Cain. Many people misunderstand what introversion is, and the image in the press isn’t entirely accurate.

Some people may think that introverts don’t like people, or are shy or antisocial, but that isn’t the case. Many introverts love spending time with people, especially people who can challenge us mentally. We just find that doing so takes up a lot of energy, which we recover through alone time.

Introverts have a lot of qualities that can make us excellent entrepreneurs, but we tend to struggle at marketing our product or business. Most introverts understand the principles of marketing but find the execution of a marketing campaign exhausting.

So if you’re a freelance writer, how exactly do you promote your business, products, and services, while remaining true to yourself? We’ve got several strategies designed by and for introverts that should set you on the right path. Strategies that we use here at Blogelina to help grow our audience and expand our reach.

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4 Story Weaknesses That Lead to a Sagging Middle #motownwriters

by Tiffany Yates Martin | 

Image: beach scene with palm tree leaning horizontally, staked up by tree branches
Photo credit: ce2de2 on Visual hunt / CC BY-NC

Today’s guest post is editor by Tiffany Yates Martin (@FoxPrintEd).

Is there anything more thrilling for the creative soul than starting a shiny new story? It seduces you effortlessly, promising you a dazzling future, and in the heady flush of new love it feels as if this perfect communion between you will never end.

And then comes the middle of the book.

But when things get tough, that doesn’t mean the story isn’t worth fighting for. Figuring out the problem and resolving it can and should add even more depth and dimension.

When a manuscript loses its momentum, generally the issue is one of several culprits:

  • The plot has lost its cohesion.
  • The characters aren’t progressing on their arcs.
  • The story stakes have deflated.
  • Tension and suspense have lagged.

Here’s how to spot what may be derailing your story, and ways you can get things back on track.

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