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#MarketingMonday w/@PamPerry: Are You Googlicious? Take This Quiz To See #bookpromo #ammarketing

way companies are thriving while other companies who aren’t “GOOGLICIOUS” are dying.

Test Your Googlicious Quotient:

  1. Do you have a Facebook account with at least 1,000 friends in your niche?
  2. Have you set up a “Like” Page for your brand, book or business and connected it to Twitter?
  3. Do you tweet at least 5 times a day by adding value?
  4. Do you use Twitter tools like Tweet Deck or Hoot Suite with your tweets?
  5. Do you have an updated and full and complete Google profile?
  6. Have you set up a YouTube video channel that brands you by name and look?
  7. Have you created at least one video and posted it on your channel with relevant key words to your brand?
  8. Do you have a LinkedIn account with recommendations from others proving you to be all you say you are and key words in your “about me” section?
  9. Are you part of any groups in LinkedIn and post comments with links (live urls) there often?
  10. Do you blog regularly (at least once a week)? Do you have blogroll on it and RSS feed?
  11. Do you podcast or are featured on Blogtalk Radio frequently?
  12. Do you have photos of yourself tagged on your blog or website with your name as the description?
  13. Have you secured a personal domain of your name at a “dot com?” Have you used NameCheck.com to secure your social media “real estate”?
  14. Do you have a list of the key words people search for in your industry? Do you use them in blogs and in other content-sharing activities?
  15. Have you installed Google Analytics to your blog or website? Do you know where your traffic is coming from and where they are going when they land on your site?
  16. Do you have a FriendFeed account?
  17. Do you Bookmark items in Digg, Stumbleupon or De.lic.ious?
  18. Do you have a professional Flickr account for your photos and videos?
  19. Do you have a Slideshare, Scribd or GoogleDocs account?
  20. Do you have an email marketing program that posts your emails to your social networks?
  21. Do you post articles in article directories and/or do your regularly distribute social media releases?
  22. If an author, do you have an updated bio, your blog and video in your Amazon profile? Do you have an online press kit?
  23. Are you connecting with your core customer in Facebook, Twitter or LinkedIn by delivering “fremiums” to them and growing your email list an average of 10 per week?
  24. Do you have RSS “chicklets” or “widgets” on your blog or website that gives you backlinks (which is a key SEO rankings)?
  25. Do you have most of the Google products: Google Reader, Google Friend Connect, Gmail, GoogleTalk,YouTube, Google maps, photos, Feedburner and Google Buzz?

If you have 15 or more “yes” answers, you are on you way to being very Googlicious and having your possible customers, potential clients and media find you. Once they find you – that’s where the “Ka-Ching” happens!

People are searching in Google – can they find you? And once they find you, do you know how to convert that connection into a customer?

Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” For a free MP3 of “What Every Author Should Know,” go to http://www.PamPerryPR.com. She offers help through her private mentorship program at http://www.PamPerryMentoring.com

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#MarketingMonday w/@PamPerry: 7 Steps to Get Your Courage Back #bookpromo #ammarketing

820d9-pamperry-731603What can you do now to be a BRAVE HEART:

1. Don’t be afraid of your shadow. Trust in God and build up your faith. Be strong and take courage. Do not be dismayed even though things seem hard and tough – know that you have God with you wherever you go. Just only believe.

2. Smarten up and sharpen up. You have to put in the time to learn. You have to train, prepare and get your groove back. Learn technology. Integrate, automate and delegate tasks where you can.

3. Figure it out. Information is power. Quit saying you “don’t know” and go get your Google search on. All the information you need is at a click of button on your computer. The more you know, the more you grow and this increases your confidence.

4. Be bold. Be fearless. Be willing to take risks. You have to risk to win. No one who is living large ever did so by going the safe route. Get out of your comfort zone. Quit being “shell shock” and get some CHUTZPAH, some gall, some nerve. Some audacity!

5. Believe in yourself. Know your worth and demand your value. Keep dreaming big dreams, doing your vision board and saying your affirmations. Who cares what others think or what they don’t do for you? Be true to yourself. Stay on your path and stay excited about your goals – no matter what.

6. Keep moving forward. That’s how winning is done. If you have to stop to rest, rest in the Lord. He will give you strength. Don’t panic – know God has a plan. Keep doing your part – and know God always come through. He is our “Superman.”

7. Have a coach or mentor that pushes you. Have a network that celebrates you. Know what type of people to stay away from and know who you need to show more gratitude towards. Who you hang are around is who you will become. Don’t “friend” everybody and follow only those who “get it” and are going places, believing God for big things.

Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” For a free MP3 of “What Every Author Should Know,” go to http://www.PamPerryPR.com. She offers help through her private mentorship program at http://www.PamPerryMentoring.com

Article Source: http://EzineArticles.com/expert/Pam_Perry/267934

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#MarketingMonday w/@PamPerry: Six Smart Book Marketing Tips to Reach Amazon Bestseller Status #bookpromo #ammarketing

820d9-pamperry-731603

Marketing is not hard but it is strategy. You must know how to do all the steps, in sequence, and have good timing. For a book to sell – it has to have a digital component – sold digitally and marketed digitally.

And if you have video, like our client Dr. Cindy Trimm had, you got a winner!

So, what does “smart” marketing look like?

Here are some book marketing tips:

1. Tying a book and book marketing to news event

If your book can tie in current news events – you have built-in buzz (especially if you don’t have a strong platform or brand). And it doesn’t have to be a tragic event. You can your book launch with a sports event or the Olympics, a hit movie and Black History Month. It doesn’t matter – long as there are people talking about it and feasting on more information about the subject. If you have a book on health and wellness, tie into the conversation about Obamacare or the “Let’s Move” campaign by Michelle Obama. Finding the right HOOK is key and timing is everything.

2. Creating intrigue and curiosity is critical

If you can create curiosity around your book, then you’ll create quite a bit of buzz before the book ever comes out. It’s no different with movies. A good movie trailer will have buying a $20 for a movie (for two) in no time. No different with a GOOD book trailer. We specialize in developing book trailers and creative ideas that fit the authors brand.

3. Making use of technology to sell your book

Yes, YouTube is a great tool for selling a book. But notice that it’s not about the book at all. It’s the back story – the platform you’ve developed OVER TIME that has folks watching you video and opening your emails and participating in your podcasts like crazy.

4. Creating joint ventures for more book sales

I don’t know how many people you have on your email list but if you could double your list and reach several thousand more – wouldn’t that be a coup? That’s what we did for Dr. Cindy Trimm. We did an email and social media campaign to her list and our partners and increased her exposure to several hundred thousand people! So a smart move would be to find just a few joint venture partners for your book and you’ll have people flocking to your website.

5. Selling a book without selling a book

We are big fans of a “landing page” that sells people on not just the book – but the movement. See, you don’t think you’re buying a book – you are part of an event. See an example of what we created for Dr. Laureen Wishom at http://www.fitfinefabbooklaunch.drlaureen.com. It worked!

6. Building a list

When you go to the landing page, you’re really adding your name and email address to the author’s list. They’ll then be able to send you additional teasers leading up to the book so that you’re ready to buy before it hits the streets. We offered Dr. Trimm’s list tons of bonuses for ordering early and an opportunity to interface with her directly on podcasts. Then, we staggered the distribution of the pre-sold books out over several days so that they don’t all hit at once.

A block of book orders shipped as one counts as “one” book on the Amazon best seller list. But, if you stagger the orders, you’ll be more likely to hit that enviable best seller list. You are teased into signing up for the email so that you’ll receive the “insider report.” This “WOOs” people and keeps them interested until the official launch. And she did! #1 Best Seller on several lists, including Amazon and twice on the BCN (Black Christian News) List.

Pam Perry is known as the “PR Guru”, “Marketing Whiz” and “Social Media Expert” by the national media such as Detroit Free Press, Publisher’s Weekly and Gospel Today magazine. She was named more than once as one of the Top 50 Black Women Business Online by BBWO.

Perry has arguably been one of the more high-powered and visible figures in public relations. Her career serves as a notable example of the potency that personally handled promotion has acquired in the mass media. Perry’s rise in the wrangling world of publicity began when she worked in public relations and advertising. Learning the business from the inside out, Perry and eventually formed her own firm, Ministry Marketing Solutions, Inc. in 2000 helping thousands of authors ever since.

Head over to http://www.pamperrymentoring.com and watch the video on how she helps people achieve their goals.

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.@Amazon Now Offers Paperbacks Through #KDP — Should You Use It? #motownwriters

Even better, Amazon allows you to import your existing CreateSpace books (remember, Amazon owns CreateSpace), so there’s no new ISBN to assign. You can bring in any paperbacks you already have set up on CreateSpace and get them onto the new system right away.

But do you want to? Let’s look at the pros and cons of Amazon’s new paperback offerings.

Why You Might Want to Use It

https://fixmystory.com/2016/12/08/amazon-now-offers-paperbacks-through-kdp-should-you-use-it/

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A Book Review: “N” (The Compass Series) by Stephen Santos

front-cover

I never ask for more than I deserve/You know it’s the truth/You seem to think you’re God’s gift to this earth/I’m tellin’ you, no way.

-Janet Jackson, What Have You Done For Me Lately

     There are two ways to think about Stephen Santos and his new novel, N: The Compass Series, and the differences of how we interpret a failed marriage between two people whose worldview is inharmoniously synched with spirituality, practicality and conventional wisdoms that always seem to betray even the most decent of amorous intentions.

     Joshua and Bridget are married, and Bridget wants (and is eventually granted) a divorce from her husband. She moves with her children into a new marriage which she feels will provide her with a better sense of emotional and financial security.  Joshua is understandly devastated, torn with anguish, and is forced to accept the way his wife feels, and he thus spends the remainder of the book laying the bulk of his problems at the winged feet of his wife (whose voice in the matter seems controlled, choked and regulated, but more on this later). At times, Joshua seems delusional and romantic about marriage and women. He seems ironic and contradictory, believes he knows what Bridget wants, yet he is unable to hear her for sake of his own veiled conceit:

We were young, and she had so much life in her. I loved her with all of my heart, but I didn’t have concrete plans as to where I was headed in life. She, on the other hand, had a plan, a purpose and a desire to be free from uncertainty about things. She kept dragging her feet when I would ask her about our future. She knew that I couldn’t change, and that she would have to be the one to. That sounds bad. It’s not that I didn’t want to change for her, it’s just that I had discovered what everyone really wants (63-64).

     But Bridget did seem to know what she wanted in life and marriage, if only Joshua had listened. The novel is full of these moments, Joshua is steady with his blame-game, and Bridget struggles to find happiness and a sense of marital fulfillment. All is difficult mostly because Joshua cannot bring himself to think in practical terms regarding the breakdown of his marriage, the problem of arrogance, and the limitations of spiritual/religious panaceas. He spends too much time ministering to us (in first-person), undervaluing his wife, and, fatalistically, seeing the world through romantic lenses.

********************

Sing your praises, hold your hand/Tell the world that I think you’re grand/I’ll do any, thing for you, (he-he) but slave.

-Ray Charles, I’ll do Anything But Work

Much masculinity, particularly when it is aggressive and overbearing and hostile and unrelenting, is really a mask for the innate puerile frailty most men suffer. This is why it is so important to repress oppress suppress and  control women. This is why it is difficult for men to listen to women, husbands their wives. It is difficult for a man to respect a woman’s independence and self-assurance, but particularly her right to control her body mind and soul.  And religion undergirds this male persistence simply by way of its own support and confirmation of female subjugation (Ayaan Hirsi Ali is still on the run last I heard). Throughout the novel, Joshua never accepts responsibility for his failed marriage, only insisting that Bridget has fallen from (his) grace like in a biblical scene, thus it is his righteous duty to rescue and rehabilitate her. Her dreams and ambitions (which he has taken for granted and/or is unable to bear) is never really the focus of Joshua’s concern, just that he must save her from herself. More of Joshua’s sermonic hubris:

I refused to worry about things, and I was ok with the ways that life changes direction. She figured she needed to control her life so that nothing was left in the air. I know why she did this, but I knew she would always be nagged by the fears of her childhood unless she followed me. She knew deep down her desire was to live with me, but she kept wondering how she would function in reality? She used to always tell me she thought I lived on a cloud somewhere, and she was trying to make things work down here in the real world (64)

     “Why did she have to do this? Why now? Why ever? For comfort. That’s her reason. So that she could feel more comfortable, that’s what it boils down to. She was tired of being a journey. Well, did she really think that life was supposed to be easy?” (23) Ironically, the answers to Joshua’s questions – which he cannot see because of his evangelical preoccupation with all that is wrong with Bridget – is revealed in the futile soliloquies where he finds himself suffocated by his own romanticism.

     In a scene that is quite revealing, Joshua asks Bridget pointedly if he is the reason to blame for her leaving the marriage. Bridget says yes. “If you  would’ve just provided a safe place for us, a place where I didn’t have to worry about the things I was worried about, then I wouldn’t have felt like I needed to go look for it elsewhere” (44). Bridget is redolent with reason, trying desperately to lift her voice above Joshua’s impassioned sentimentality, hoping he will see the importance of financial and emotional security a woman needs and desires from a husband. She tries to explain what is practical in a marriage and what security means for her: “Josh, you know just as well as I do that whether you worry or not, there are still bills that need to be paid, people who get sick and things that were outside of our financial reach” (44). Again, Joshua misses his chance to learn something about women and how they view marriage. Here he cloaks his personal inadequacy in ignorant romanticism: “Yeah, but life is more than just paying bills. It’s more than just paying bills. It’s more than a feeling of safety” (44).

     In his great novel, Baldwin wrote: “We all commit our crimes. The thing is to not lie

santos

Stephen Santos

about them – to try to understand what you have done, why you have done it. That way, you can begin to forgive yourself. That’s very important. If you don’t forgive yourself you’ll never be able to forgive anybody else and you’ll go on committing the same crimes forever” (79, Another Country).   Joshua’s burden is that he cannot forgive himself for his inadequacy as a provider. He cannot forgive Bridget (in the real sense) because forgiving her would place a deeper burden of confrontation: to excavate hidden pain; to look at the man in the mirror, to challenge all that he has come to know about life, love, and about people. Perhaps this is partly the inextricable burden Santos, too, confronts inasmuch as why he avoids the subcutaneous questions pervading the entire novel:  Why is Bridget’s character so condensed, paralytic, voiceless, and solely dependent on Joshua’s holy mercy and righteous wisdom?

 

     The biblical meaning of the name Joshua is “a savior; a deliverer.” The American meaning of the name Joshua is “a savior; a deliverer.” The Hebrew meaning of the name Joshua is “Jehovah is generous. Jehovah saves. In the Old Testament, Joshua was chosen to succeed Moses as leader of the Israelites for their journey to the Promised Land” (http://bit.ly/2h2Po4r). So perhaps that is Joshua’s real problem: He thinks his job is to save Bridget. He thinks he is on a righteous crusade of biblical importance, to rescue the fallen woman, the harlot, from imminent self-destruction and eternal doom – this, he believes, is his sacred calling. He ministers when he should seek counseling; he analyzes when he should accept; He proselytizes when he should be silent.

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[@IndiesUnlimited] Five Social Media Engagement Tips for Writers #repost

 

Five Social Media Engagement Tips for Writers

by Martin Crosbie

writers and social media marketing business-people-1166576_1920Are you gaining maximum bounce from your social networks? AreFacebook’s new algorithms helping or hindering you from adding readers to your mailing list? Are Instagramand LinkedIn helping you gain subscribers? What about Twitter orPinterest? What are they doing for you? Did you know there’s an actual condition called “Social Media Fatigue”? Yes, there is. Are you feeling overwhelmed yet? Read more of this post

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[QueryTracker] Where to Find Ideas for Your Novel @Janice_Hardy #repost

Where to Find Ideas for Your Novel

The following is part one of a series of guest posts by Janice Hardy, the founder of Fiction University, a website with “over 1,000 articles to help you take your writing to the next level!”

Where to Find Ideas for Your Novel

Janice HardyBy Janice Hardy, @Janice_Hardy

Although ideas may come to us at any time, creating a novel idea on demand is often difficult. No one can truly tell you where to begin—they can only offer only suggestions on where to look for inspiration. I know what works for me, but if you’re the type of writer who always starts with characters, giving you a plot point to brainstorm with will probably get you nowhere. If you build up from a premise, giving you ways to create cool characters might muddle your brain.

One thing is consistent though. No matter how you develop an idea, something triggers that first spark of inspiration.

Here are some common activities that can spark inspiration: CLICK HERE

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[@IndiesUnlimited] What’s Smashwords Good For? #reblogged @ #MotownWriters

What’s Smashwords Good For?

by Laurie Boris

Smashwords LogoRecently, for a number of reasons that will take too long to explain here, I decided to pull a few of my titles from theKDPS (Kindle Direct Publishing Select) program and make them available for other retailers as well as Amazon.

But this left me with another choice: I could publish with each of the big retailers individually, I could pay a company like BookBaby to do it for me, or I could publish through an eBook aggregator like Smashwords, Draft2Digital, or Pronoun (formerly Vook and now owned by MacMillan Publishers).

The idea of publishing vendor by vendor gave me a headache;Read more of this post

Laurie Boris | July 19, 2016 at 5:00 am | Tags: Smashwords | Categories: Staff Articles | URL:http://wp.me/p1WnN1-hW3
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[NEW VIDEO] What Stops you from #Writing? #TimeManagement #WritingDoubts #WritersBlockNoT #Inspiration

Talking how I overcome and get to #Writing despite daily life, benefit jobs, Mommying and so forth.

Subscribe on my youtube for more updates… youtube.com/sylviahubbard1 More videos to come

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One-A-Day Book Marketing Gets Results for Authors #MotownWriters

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Expert Author Harriet Hodgson

How can you boost book sales? There is no quick answer to this question because book marketing is an ongoing process. Still, you can have some marketing strategies and take steps that will impact sales. Each day, no matter what is going on, no matter how busy you are, you can take a proactive step.

Keeping a book marketing log is one way to track your steps. That’s what I do and the method is working for me. I also keep and update a financial sheet.

Although I can crank out a manuscript quickly, format it for submission, post on social media, and send emails, my skills end there. So I search for simple solutions like keeping a book log. Reading past entries made me realize that my marketing steps fall into several groups: reviews, social media, special websites, “freebies,” and new directions.

Get Amazon reviews. This company is the largest book seller in the nation. Website visitors pay attention to the reviews, so the publisher advised authors to get at least 10 reviews, and strive for more. As I discovered, getting reviews is slow. Friends who agree to write reviews are often busy with their own lives. Some people are too busy to read a book, let alone write a review. Allow lots of lead time if you pursue this route.

Tap social media. I found a social media marketing service that looked like a good fit for me, and signed up for two promotions. The company is posting on social media and created two ads–services that cost me just over $200. Although many people are reposting, only time will tell if these efforts lead to substantial sales. According to my publisher, sales are picking up.

Give books away. Surprising as it may seem, giving books away is one of the cheapest, if not the cheapest, form of advertising. “Freebies” are cheaper than print and television ads. I keep a supply of books on hand and have given them to potential reviewers and community groups. As a former publisher explained, “People feel special when you give them a book.”

Use review websites. Your publisher may post your book on a website that downloads free books in return for reviews. But the people who receive your book may not follow through with a review. My publisher sends me the email addresses for those who received my book, and I send them an email thank you. Hopefully, my thanks will prompt the person to write a review. You may also contact a professional reviewing service and pay for a review. If you do this, be prepared for a favorable or unfavorable review.

Follow leads. I donated books to an elder network organization in my home town and The Salvation Army, two organizations that work together. When I donated the books, I offered to give talks and workshops that expand my books. Both organizations have expressed interest in this idea. In order to follow leads, you need to be on the lookout for them. New leads can lead to new sales.

I am following my own one-a-day advice. Every day I take one step to foster book sales. This approach has energized me, led to new contacts, and generated more Internet listings. The one-a-day approach may work for you.

http://www.harriethodgson.com

Harriet Hodgson has been a freelancer for 37 years, is the author of thousands of articles, and 35 books. Her latest releases: Happy Again! Your New and Meaningful Life After Loss, The Family Caregiver’s Guide, Affirmations for Family Caregivers, and A Journal for Family Caregivers. Visit her website and learn more about this busy author, grandmother, and caregiver.

Article Source: http://EzineArticles.com/expert/Harriet_Hodgson/7963

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How to Get Qualified Bloggers to Review Your Book #MotownWriters

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Expert Author Amy Harrop

If you want to become a self-published author, your largest hurdle (other than finishing your book) is promotion. The bulk of your readership will no doubt come from the internet, which is a tremendous market to cover.

That can seem overwhelming, but don’t worry: there are ways to reach your target audience and distinguish yourself from the crowd. One of them is through bloggers.

Don’t underestimate the power of bloggers in eBook promotion.

It’s safe to say bloggers might be among the most important assets you have in your marketing toolkit. They’ll publish a review of your book and broadcast it to their followers, expanding your market reach in ways you could never do alone.

They’ll also provide those crucial first reviews, which you’ll need before you can even begin thinking about listing your book in the big e-publishing markets like Amazon.

But how exactly to go about getting bloggers to review your books? There are a few simple rules to follow, and the rest is just good old-fashioned perseverance.

Before you start issuing review requests, however, read this next section carefully. It shows you how to find the right bloggers, whose followers would be especially interested in reading your book.

What to look for in a blogger-reviewer

The trick is finding the bloggers whose audience matches your own. The expanse of the internet may seem too huge to handle, but the good thing is: it’s large but it’s also capable of incredible specificity.

In fact, when searching for bloggers to review your book, you should feel free to go beyond broad book genres and go for niches instead. Tailor your efforts to your book’s niche category and you’ll see better results. For example, “Young Adult” is a very broad genre. So is “fiction”. For something more niche, try “Young Adult Disaster Fiction”. If that describes your book, and there are bloggers out there with the same area of interest, you might have made a match made in heaven!

Finding bloggers in your niche isn’t only a good idea, it’s required. Approaching bloggers who don’t review your type of book is a dead end, not to mention very annoying for that blogger. Before making a review request, read the blogger’s review policy. If they don’t have one, you can figure it out by browsing his or her review history.

Here are 3 ways to find bloggers in your niche.

  • Do an internet search. Your best friend at this point is the search engine. Type in your niche genre + “blog” and start digging around. This is definitely time-consuming but you’ll dig up some gems if you stick with it. Find a few, and start building your list of potential blogger-reviewers. One essential tip here is to use the “blogroll” feature that’s found on most blogs. It’s a list of other related blogs, with links to them. This is how these bloggers form their networks: by helping one another and sharing links. For you, it’s an instant web of potential reviewers.
  • Use Twitter. If you have a Twitter account and you haven’t built it up, start doing so now. Once you have a few thousand followers, your tweets may get noticed by enough people so that you can connect with potential review bloggers (or better yet: customers!). If your book sounds interesting, people may even ask you for a review copy! Granted, building up your Twitter account takes time and effort so this tip works best for people who have already done this. By the way, all this applies to other social media platforms as well.
  • Consider Reddit. If you’re an expert in a highly specific niche, chances are there’s a thread for you. Become part of that community, interact, and you may get some like-minded bloggers on there who will review your book very willingly, given you’re both interested in the same ultra-niche topic.

How to make a review request.

Probably the biggest mistake you can make is to send a generic request that’s impersonal and unmemorable. You are asking a busy blogger to read your book, so it makes sense to craft a request that not only catches the eye, but also stands out from the rest.

In other words, think of your review request as an advertisement for your eBook. The aim here is to entice the blogger to want to review your book!

You should compose a letter that includes the following items:

  1. Explain how you found the blogger.
  2. Tell why you contacted the blogger (i.e. “you’re a fan of ***” and “I’ve written a book about ***”)
  3. Ask politely if they’d like to take a look at your book.
  4. If you can, offer something in return, like a guest blog post (see below*).
  5. A Thank You
  6. A summary of your book.
  7. Links to where the blogger can read an excerpt or a chapter, if you have a website. Some authors even create a promotional video and post it on YouTube

Offer to do a guest post

Like you, bloggers are busy people so they often welcome guest bloggers on their sites. Offer to do a guest post (let them choose the topic, just to be nice), and either make it clear you’d like a review in return, or hit them up later once they’ve gotten to know you as a guest blogger.

Either way, it’s about forming a professional relationship, with an end result that’s mutually beneficial. In fact, that pretty much sums up what you’re trying to do here no matter which technique you try. Marketing on the internet is about forming relationships, remember. By the way, this is a good reminder to get those social media accounts up and running!

Good luck with your review requests!

Check out my blog for more publishing tips. Amy Harrop Blog

Article Source: http://EzineArticles.com/expert/Amy_Harrop/695929

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How to Host a Book Launch That Doesn’t Suck #MotownWriters

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Expert Author Stephanie J. Hale

The most memorable literary event I’ve ever attended was held at an art gallery in London. I’d been a judge for some writers’ awards. It was a black tie event so everyone was dressed up to the nines.

Half-way through the evening, the doors were sealed, security guards appeared and a “surprise guest” was announced. Salman Rushdie walked in looking defiant, gave a speech, mingled, and promptly disappeared again.

It was in the early 1990s, just after he had gone into hiding. But I still remember it like it was yesterday. I can still see those canapés dusted with gold icing, the artistic bowls they were served in, and the strategically-placed minimalist sculptures. We were mesmerised even before Salman entered the room. When he did, we were blown away. The thought and planning that went into that event were phenomenal.

Equally, I’ve known of some pretty dire events. At the worst end of the scale, a multi-millionaire business author and TV personality hired a mansion in an exclusive part of London and sold tickets, promoting it as an opportunity to mix with high net worth entrepreneurs. She had a large cake made, with the cover of her book on it, and set up a “mini-bar” and a sound system.

What happened next by all accounts was a cross between a football scrum and a school disco. More people showed up than expected, and jostled with each other for space. Wine had to be served from boxes in white plastic cups. Vases were broken. The neighbours complained about the goings on next door, and the landlord was called. Of course, no permission had been given to hold an event of this scale on the premises. So everyone was asked to leave. Not quite the impression you would want to give, unless perhaps you are one of the Gallagher brothers.

Generally though, book launches tend to follow a pretty standard format whether they’re held in bookshops, libraries or galleries.

A glass of Merlot awaits you when you roll up. You stand around mingling with the great and the good for an hour. The author makes a speech thanking everyone who has helped them. A request is made for you to buy the book if you haven’t already. Half an hour later, it’s time to go home. You’ve enjoyed yourself, but there’s very little to distinguish one event from another.

So the question is: how can you host a memorable book launch that really stands out, regardless of your budget? Any author can do this if you apply the same degree of creativity that went into writing your book in the first place:

1. Find a venue that complements your book

A bookshop or library is a safe, but conventional, option. If you’re looking for something more prestigious, then pick an upmarket venue like an art gallery, a museum, or a university function room. If it’s the height of summer, then consider a BBQ in a park or garden. If you’re a speaker, then why not tie in your book launch with a talk you’re giving? If you’re a children’s author, can you hold the event in a park, a school or a zoo? If you have the resources, how about a boat, a place of historic interest or a castle? One of my clients wrote her book on her laptop while sitting in Costa’s, so it was natural for her to host a signing there. You don’t have to spend a fortune to make an impact.

2. Set the mood for the event

How can you set the mood from the moment your guests walk in? Do you want candlelight, day light, or fluorescent lighting? Will your guests drink from plastic cups or glass goblets or champagne flutes? Will you offer them Beaujolais or bubbly? Will they have cheese on cocktail sticks, or something more exotic? Will they be served on paper plates or silver platters? Will the room be decorated in bunting or photographs that tie in with your book? Roller banners, with your business logo or your book cover, are a very cost-effective way to make an impression.

3. What will your photos look like?

Imagine a photograph of yourself signing a book at your launch. Would you prefer the event to have a serious or a fun feel? Would you like attendees to wear dress suits or jeans? Should it be upmarket or informal? Is this a no-children affair or a family event? How about a theme where people wear fancy dress? If you’ve written a novel set in the 1920s, could you play jazz, serve Mint julep cocktails, and ask the women to wear flapper dresses? I remember a children’s book launch where the author dressed as a big yellow bird with stripy legs. These photographs will be around for a long time to come. You and your attendees will post them on social media and share them. How will you like to feel when you see these photos: proud and happy, or slightly awkward?

4. Determine your grand finale

A finale is essential for any book launch. Often, a speech or a reading from the author will suffice. But you can be more inventive than this. One of my clients taped copies of his book beneath the seats of 150 people who attended a property event. They had no idea until he told them to look under their seats. He then asked everyone to look at a certain word on a certain page inside their books. The person who had the book with the word highlighted in yellow won a £500 prize. The event was fun. Everyone then stood up and gave him a standing ovation.

Another author I’ve worked with enticed people to pay £65 for his book and attend his event, by offering a seminar to teach attendees how to create a successful million dollar business.

How can you surprise or wow your own audience so that you over-deliver on their expectations and they remember your event for a long time to come?

5. How can you attract the media?

A client of mine wrote an anti-evolution book and invited Ireland’s Minister for Science to launch it (though it caused such a controversy that he didn’t). “Darwin” showed up at the book launch, linking arms with a Gorilla. The author had a glass bowl filled with 15 tennis balls which he announced he would dump on the floor to see if they would arrange themselves in a perfect circle. Of course they didn’t. The author had media coverage in over 50 outlets.

Another property author held a book launch at an event near Marble Arch, in London. She held an auction that raised thousands of pounds for a shelter for homeless people, and the event had coverage in various papers including The Times.

Why were journalists interested in these events? Because they were different: they weren’t traditional book launches.

6. Your invitation should excite your attendees

Many authors send out invitations that have an undercurrent of fear and insecurity. You can almost hear the cogs whirring in their head: “What if no one comes?” They say things like: “Please bring along your friends, neighbours and anyone else you know”. What can you offer them that will make sure they’ll move other events in their diary just to be there? Strike a confident tone with your invitation: you are offering a never-to-be-repeated opportunity for a limited number of people. When the tickets are gone, they’re gone. They’d be foolish not to come. Offer more than just a book launch and set the tone of your expectations. Take for example, the author who recently held a launch at The Ritz in Mayfair, telling attendees to “dress to impress!” and bring along a business card to share with others.

7. How can you have impact and influence beyond this event?

It’s been like sales day at Harrods. People have been desperate for you to sign their books. They’ve loved your idea. But once the wine or champagne has gone, and guests start to drift away, what impact will you have? You’ve had a great event. But what can you do to ensure these people buy your future books, come to other events that you host, or want to work with you? Can you give guests a reason to sign up on your Facebook page, your blog or your newsletter? Can you hand out flyers offering them a free consultation with you? Can you ensure that everyone has your business card or contact details? I’ve had clients who have trebled their speaking engagements after publishing their book, authors who have generated weekly leads for their business several years after their launch, clients who’ve got their own magazine columns. What impact will you have?

Pay attention to all these small details and you should have a book launch that really sings!

Stephanie J Hale is award-winning author of “How to Sell One Million Books” and “Millionaire Author”.

Sign up right now for your free report “How to Write a Six-Figure Book and Why Most Writers Get This Wrong” at:http://www.millionaireauthorsbootcamp.com/report

Article Source: http://EzineArticles.com/expert/Stephanie_J._Hale/314831

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[Indies Unlimited] Authors: Do You Have A Business Plan?

Authors: Do You Have A Business Plan?

by Melissa Pearl

business plan for authors business-idea-831053_960_720One of the hardest things about being an indie author is learning the business side of writing. You can be the best writer in the world, but if you can’t figure out a way to sell books and maintain those sales, then it’s going to be really hard to turn your talent into a career.

Read more of this post

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[Indies Unlimited] After the Book Release: An Author To-Do List

After the Book Release: An Author To-Do List

by Melissa Bowersock

book launch rocket-launch-67641_640So you’ve completed your magnum opus and you’ve just released it out into the world. Time to sit back and enjoy the rave reviews and rich royalties that come rolling your way? No, not quite. You still have some work to do. As a matter of fact, with the reach of the Internet and so many social media forums, there are a zillion things that you could do, should do, can do, to include the new book in your online presence and to get the word out. After all, you want to ride that wave before the 30-day cliff hits!

Having a check list is a good idea, because it would be easy to overlook those areas where you don’t check in frequently or spend a lot of time. How many times have you stumbled over an old bio tucked away somewhere, and it doesn’t have your last three books? Your profiles are already out there; don’t waste the opportunity to tout the new book.

Update Your Online Presence Read more of this post

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[@IndiesUnlimited] Handwriting Your Book #amwriting

New post on Indies Unlimited

Handwriting Your Book

by Melissa Bowersock

handwriting a book letter-761653_640I’m guessing that most of us are always on the outlook for ways to increase our productivity, to open wider to inspiration, and get/keep the ideas flowing. But writing, like any art, is a process that defies capture, that eludes attempts to analyze, to reduce, to constrain. What works for one person won’t work for the next. All we can do is keep trying new things, or simply keep doing what has worked for us in the past. On a whim, I wrote my latest book in longhand.

Yes, I heard the gasps, the sudden intake of shocked breaths. Longhand?? Like on lined paper? With a pen? Yes, exactly. Read more of this post

Melissa Bowersock | December 8, 2015 at 1:00 pm | Tags: cursive writing, inspiration for writers | Categories: Staff Articles | URL: http://wp.me/p1WnN1-hpb
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My thoughts on this post: 

I actually committed myself to writing out a book using a Boogie Board with the Sync blue tooth that actually records my writing and sends it to Evernote to keep.

I could actually write two books at one time I learned.

One I could type and the other I could hand write and I got so much done.

I carry my boogie board with me at all times for notes and thoughts and ideas and I tell you, my productivity level is so on point and I don’t forget those stories that pop into my head that I want to write more about later.

Typing yes is good, but hand writing does something to the creativity level of my brain that typing couldn’t.

I loved this article.
The link to the Boogie Board is there. http://amzn.to/1mabb8F

 

boogieboard

Great gift for that writer this holiday http://amzn.to/1mabb8F #BoogieBoard w/Bluetooth Sync

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