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#MarketingMonday w/@PamPerry: Here’s How to Get Publicity That Will Stick #bookpromo #ammarketing

820d9-pamperry-731603Before you put yourself “Out There”… Do You have the Edge? Here’s how to get it!

“You can tell more about a person by what he says about others than you can by what others say about him.” John Maxwell

If you really want to “get out there” – make sure your packaging is tight. Work on the outside packaging as well as the “inside package.” If not, you’ll be hiring a publicist to do crisis PR for you because you’ll need someone to do reputation management. And it’s harder to stop bad press than to create good press!

So, what is the Edge? It’s that “IT” factor that propels success in life. Do you have it? People who have the Edge share a number of characteristics. They are successful, but never at the expense of others. They are people who genuinely love and care about others. They abide by the Golden Rule and excellence (not perfection) is their goal.

They are long-term survivors in the business world, which has a way of devouring its own. They survive because they maintain friends. Relationships are the key to their success. They know more than networking. They connect with others and click!

They keep these friends because they are loyal to them. Their networks invariably describe them, in glowing terms.

Here are some of the qualities that can help you develop the Edge – which is essential before any PR campaign is to begin.

1. DEPENDABILITY. Do what you say you will do. This can be tricky, because it involves a certain amount of self knowledge and self management. If you say you’ll follow up by 9 a.m. Friday, you have to know what is feasible for you to be true to your word. How long will it take you to finish a project based on other things going on? You keep your schedule and know your work habits..

Never say, “I can not” before you’ve tried.

2. TRUSTWORTHINESS. You may hear gossip, but you do not have to pass it along. Don’t spread something that is confidential. If you get a reputation for discretion, everyone will confide in you and you will know everything that is going on, even if you do not talk about it.

3. RESPONSIBILITY. People with the Edge accept responsibility for their actions and don’t blame others if they fail. They don’t make excuses and freely give credit to their associates. They are quick to apologize when they are wrong. A great trait to have!

4. COMMUNICATION. Keep in touch. Call people back. Be a nice person and write short, friendly email or regular notes to stay in touch. If you are in contact with your network of friends and associates when things are going along fine for you – you’ll see that they’ll be there when you need them. Don’t just reach out to people when you need a “favor.” People know when they are being used.

5. GENEROSITY. Make a habit of being generous and kind. Do things for free without expecting a return for it. Volunteer. Give away information or small bits of advice. Pass along job leads and provide tips to those looking for a job. Look for opportunities to put people in touch with each other. Be known as a “go to” person. Someone who is a “giver” not a “taker.”

If you recommend a friend for a job or give them a lead for some business, you have given that friend a tremendous compliment and you have earned some long-term loyalty.

Even though you sometimes must say no to a request, make sure in some way you are always saying yes. Here is one way to do it. Whenever you decide you can not do something, give a credible reason then offer to help in some other way: “I can not attend this event because I am right in the middle of this assignment, but I would give you another person who would be willing to go and they would really get a lot out of it.”

6. COURTESY AND KINDNESS. If you can’t pray about it – don’t talk about. Speak well of people or do not speak at all. This includes people who have fired you, wronged you or spoken badly about you. This is really how to have the Edge! This will toughen you up and mold your humility.

Display good manner at all times, particularly with those who actively antagonize you. It will drive them absolutely crazy. It may also win them over. The Golden Rule at work – will yield Gold every time. Do unto others as you would want them to do unto you!

7. INTEGRITY AND ETHICS. If you can’t do it in front of your child, then don’t do. If it makes you uncomfortable or you feel a “ping” in your spirit – that’s a sign that is telling you you’ve crossed the line and in a danger zone. Develop a standard of behavior you can live with. Let your conscience be your guide. Let peace rule. This means when you make a tough decision, you feel you have done the right thing, even if it hurts.

8. PERSISTENCE. No one is ever a success in life unless they know how to persist. This is probably the most single way to get the EDGE!

Victory is assured to those who endure – until the end. Almost everyone has one good idea, one good effort, one good impulse. People with the Edge prove themselves by repeatedly being willing to do what others will not. They are not quitters. They are relentless and will try every angle and research every opportunity – and because they are relationship driven – will enlist the help of their friends.

People with the Edge can get everyone in the boat rowing in the same direction.

Before you think a good photo, brochure, corporate logo, website and press kit will give you the Edge – think again. The Edge is takes time to develop. Character counts and it starts on the inside. It starts at home. It starts within.

No amount of PR can promote the right message if you don’t have the right interior motives. It takes time to become that sharp, so you might as well start now: in business, you are only as good as your relationships – with God, Yourself and others.

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” She offers help through her private mentorship program at http://www.PamPerryMentoring.com

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#MarketingMonday w/@PamPerry: How to Social Network to Have True Success #bookpromo #ammarketing

820d9-pamperry-731603Networking with Real Power – From on HIGH!

“Whatever affects one directly, affects all indirectly. I can never be what I ought to be until you are what you ought to be. This is the interrelated structure of reality.” Martin Luther King, Jr.

I have always been wired to network. I love sharing information; connecting cool people with other cool people, seeing groups come together for a common cause. There’s strength in numbers. Jesus said, “I can of mine own self do nothing” (John 5:30).

Because networking is so much a part of my personality, I have been teased a lot. I had even begun to think I was a bit strange – until I realized Jesus was a networker. He had to be. He took twelve folks and revolutionized the world. He turned it upside down!

He had a life-changing message that He imparted into mankind through the networking of men. The twelve disciples told some people, and they told some people, and so on and so on…

Isn’t that what life is all about? No man is an island – we all need each other. How could anyone have received Jesus Christ as their Lord and Savior if they had not heard the Gospel? And how can they have heard without someone telling them? (Romans 10:14). That’s the ultimate “network.” Hooking people up to the “true vine” because Jesus said, “apart from me you can do nothing” (John 15:1 and 5).

Rev. Dr. Martin Luther King talked about networking too. He said, “As long as there is poverty in the world I can never be rich, even if I had a billion dollars… I can never be what I ought to be until you are what you ought to be. No individual or nation can stand out boasting of being independent. We are all interdependent.”

Networking is not always about getting. It’s really about giving. Actually, you’re more blessed when you give than when you receive (Acts 20:35). I have a passion for God which has caused me to have compassion for people.

We must be committed to helping people. Ephesians 4:3 says, “make every effort to keep the unity of the Spirit through the bond of peace.” When we network together, we weave a bond of ultimate power. Creating alliances and cultivating relationships is critical today, especially in business.

Networking is love in action (see 1 Corinthians 13). The master networker, best-selling author of “Success Runs in Our Race” and publisher of the Success Guide, George C. Fraser said, “I think success really involves the situations you get yourself into and the people you meet. No one can be successful by themselves – it’s the relationships that you develop with the people around you. Throughout my life, I’ve had people who helped me do better.”

Success does run in our race. Fraser has been on a mission to link African Americans together for the betterment of them all. For more than ten years, he has published The Success Guide to accomplish this goal. More than an upscale directory of contacts, it is the only vehicle that has African American professionals from 7 different countries and 75 cities. “It’s networking in an instant with real people getting real results,” said Fraser. He is also the author of the new book, “Click.”

The Bible tells us in Matthew 25:39 to “love your neighbor as yourself.” This is the key to a successful life. Another recurring phrase in the Bible is “one another.” We are to: love, instruct, encourage, stir up, lift up, rejoice with, prefer, serve, pray with, submit to, admonish, minister to, fellowship with and edify one another. Sounds like networking to me.

Nobody gets to the highest peaks without help from others. Networking is the identification of relationships for the purpose of sharing information and resources. Taking time for people and communication is the key. Don’t ever get too busy to share information or your wisdom.

Success comes when you hook up with like-minded folks and kindred spirits. Moving ahead often involves reaching out and being willing to give. We reap what we sow.

So, how does one “network” for success?

Here are some practical tips to implement:

1. Be visible. Dress sharp and snappy. Look like someone others want to know because your image says “success.” Be willing to attend functions alone. Networking expands your circle of influence, builds your personal brand, and garners support.

2. Give before you get. Sow before you reap. Look for ways to be a blessing. Share information and resources with contacts before asking them for anything. Search for their interests and goals when meeting someone new. Figure out a way to help them.Gather, collect, and distribute info. Position yourself as the “go to” person for ministry information. Provide regular updates about helpful events or books. Use an email database system like Constant Contact or AWeber to simplify the process and send information attractively.

3. Write your vision. Make it plain. Make the most of networking opportunities by having eye-catching marketing materials. Have more than a business card when going to a conference or event. Be intentional about your purpose. Have a bookmark or postcard describing your book. Offer a CD or brochure as a speaker.

4. Demonstrate your sincere faith by being a person of character and integrity. Follow the Golden Rule which says, “Treat others as you want to be treated”, with respect and courtesy. Follow up and follow through. Deliver on your promises.

So be deliberate in creating partnerships, building relationships and keeping friendships. Make it your intent to be kind, really care about people, treat others with respect and value everyone.

If professionals work together, exchange ideas, contacts and learn how to joint venture – we’d really be about our Father’s business and that’s real power networking! By letting God direct and guide our actions, we’ll have the ordained relationships for success and that’s better than any social network.

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” For a free MP3 of “What Every Author Should Know,” go to http://www.PamPerryPR.com. She offers help through her private mentorship program at http://www.PamPerryMentoring.com

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#Motownwriters: How To Use Beta Readers To Launch Your Book #KindlePreneur

Learn how to build a beta team and ARC team all in one. Launch your book with reviews, get free editing and build momentum before you even hit publish.

https://kindlepreneur.com/beta-readers/

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#motownwriters: How Can Authors Help Authors With Book Publicity?

Authors seeking to promote their book, increase sales, and market their brand need all of the help they can get.  One of the first places authors should look for assistance is from other authors.  That’s right, authors should go to their competitors and expect to get help!
Why might you ask, would a writer help another writer?  Because they are really collaborators rather than competitors.  Friends not foes.  Authors can help others for free because they can get something in return.  They can also help them as part of the brotherhood and sisterhood of a very special and unique family.
All writers, at one time or another, were helped by other writers.  Pay it forward – help someone now and give back to those who helped you earlier in your career.  In return, the one you help now may end up helping the next generation.
So what can an author do for another?  Plenty.  Here are 12 ways authors can work together:
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#MarketingMonday w/@PamPerry: Author’s Tip Sheet – How to Work With the Print Media #bookpromo #ammarketing

820d9-pamperry-731603Follow these 12 steps and you’ll see yourself in print – OFTEN.

1. Get newsworthy info into the hands of the media. Make a habit of sending out releases on a regular basis about your events, special speakers, or anything impacting the community at large. Use a media directory or “Google” on the web to find names and contact information.

2. Get to know the beat of reporters of the daily and weekly newspapers. Position yourself with them as an accessible and reliable source and a key authority to be featured in future stories.

3. Read the dailies, weeklies! Respond to articles where you can take a stand on an issue while branding your book by writing a “Letter to Editor” or an “Op Ed” – Opinion Editorial.

4. Send out media releases for really intriguing or fascinating human interest stories by using news wire services. Wire services get wider distribution and can be picked up by national media via the web.

5. Place ads in local newspapers and monthly magazines. Have the ads consistent with your other marketing materials.

6. Become a regular advertiser in at least one publication. You build brand equity with that audience by advertising in one publication. They learn to trust you. Purchase ads in souvenir program books like the NAACP or SCLC to show your commitment to the community.

7. Feature bold graphics and a lot of white space in your newspaper and magazine ads. Keep copy to a minimum. Steer people to your web site. Color commands attention and adds impact. It also gets better ad placement in newspapers.

8. Supply media with well-written and professionally developed press kits. Include press releases (the who, what, when, where, how and why), fact sheets, bios, photo, brochure, annual reports and news clips. Suggest a story idea in the cover letter. Use the industry format for releases to improve your chances of gaining publicity.

9. Expect very little communication back from editors. They are very busy every day with tons of lead for stories. Assign an intern or team member to follow up by phone, email, or both.

10. Read any and all publications you can. Note stories that deal with issues important to your ministry. Add that reporter to your media contact list to send them future releases. The best media lists are the ones you personally create and are familiar with the reporter’s work and style.

11. Send out thank you notes to reporters who feature you in stories. They will remember your personal touch and will keep you in mind as a good source in the future.

12. Assign a photographer to take photos at ALL events where you are participating. Releasing the photos to the media after an event is called Post-Publicity. Send the photo with a brief description of the event. Identify the people in the photo with a label on the back. Realize that newspapers always need good photos. Most black newspapers love to chronicle events in the community.

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” She offers help through her private mentorship program at http://www.PamPerryMentoring.com

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#MotownWriters: How Authors Can Be Proactive with Indie Author Day via @IndiesUnlimited

New post on Indies Unlimited

How Authors Can Be Proactive with Indie Author Day

by Administrators

author hunter gardnerGuest Post
by Hunter Gardner

In March 2014, a dream of mine came true: I became a published author. Bitingduck Press, an independent press outside of Los Angeles, released my young adult novel SCHOOL. and though I had been writing since age sixteen, that was the moment when I felt like I could truly call myself a writer.

While the publisher was very good to me, it became immediately apparent that marketing the book would be primarily my responsibility. There was the Facebook page, of course, and family and friends ready to buy, but with the ever-growing mountain of content constantly piling up in front of the masses, I had no idea how to get my book to stand out.

What I didn’t account for was “on-the-ground” promotion and networking, or working with local libraries. That’s why I wish Indie Author Day had been around in 2014.

Indie Author Day is a great opportunity for authors to bring their ideas to their local libraries and collaborate in a way that builds local community while also putting a spotlight on indie authors and their works. Read more of this post

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#MarketingMonday w/@PamPerry: Top 10 Things Every Best-Selling Book Must Have #bookpromo #ammarketing

820d9-pamperry-731603If you talk to any author, they will tell you that writing their book was the easy part – compared to marketing it and getting folks to buy it!

You can go to any bookstore and get a book on how to publish your book or do a Google search on book publishing. (I recommend Dan Poynter’s Self-Publishing Manual – he’s been called the guru of self-publishing). You can even get a good editor to help you with your rough manuscript. If you really don’t want to do that much work and want to get your book out fast, you can go to “AuthorHouse” or “lulu” and have books produced as you needed. This is called Print-On-Demand (POD) – first- time authors; they take your word document and turn it into a book. FedExKinkos is even in the book producing game.

The production of a book is now pretty common. That’s why we see so many people doing books.

But are the books selling? After the books are back from the printer/publisher – the real work begins. It’s time to promote and sell your book. You have just opened up a business. Like any new business, you need a business plan plus extensive knowledge of the field you’re in and good advisors. A standard statistic you need to know according to book industry sources: there are over 150,000 new books published every year. And typically we see the same roster of authors on the New York Times Best-Seller’s list.

As a book publicist for over ten years in the Christian literary field, I see what flys and what fizzles. Before you embark on this costly venture (prepare to spend at least $2,500 up to $10,000 for editing, production and promotion), I would like to share with you what I’ve learned on what makes a best-seller:

1. Title – is it griping, interesting? Would one know what it’s about without reading anything else?

2. Cover– people do judge a book by its cover. Make sure it has enough punch to stand out on the shelves among the thousands of other books. Is it clean, neat and crisp – yet interesting? Hire a professional!

3. Endorsements – what others say about you is key. Who these people are is even more important. Pull together the “best words from the best people.” It will pre-sell your book before you even open your mouth.

4. Writer’s credentials – do you have anything else with your byline? Do you blog? Do you have an audience that actually likes what you write?

5. Knowledge of the Market the book will reach – and the author’s reputation in that market. The author must create a market for himself by really addressing the needs of that market, knowing that market and communicating the right message to that market.

6. Timing – in relation to other events going on in the world/society. Are there movies, songs or talk shows that are bringing up the subject you have discussed in your book? Do you read the newspaper regularly and respond with Opinion Editorials when they are discussing “your” platform/topic?

7. Advertising – targeting the right message to the right media at the right time. Consistently!

8. Media coverage – publicity. The frosting on the cake. Getting on radio, TV and in newspapers and magazine and Ezines. Consistently (with advertising too).

9. Distribution – If you want to be a best-seller you must have your book available. Make sure you sign up with a distributor or wholesaler so it is accessible to bookstores. (Amazon is not national distribution… it is a website) Best-sellers are sold in real bookstores and they only order from distributors or wholesales. (See Sally Stuart’s Christian Writers Market Guide for distributors to approach. Note: You must have a press kit and solid marketing plan for them to consider you).

10. Word of Mouth – The best advertising. The more “buzz” you have about your book the better. How do you get people talking about your book? By engaging in their culture and creating messages in their media. Be relentless in your goal to be a “best-seller” – and it will happen if you commit to the publicity process and pray for favor.

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” She offers help through her private mentorship program at http://www.PamPerryMentoring.com

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[New post] Managing ARC Reviewers via @IndiesUnlimited #motownwriters

Managing ARC Reviewers

by Administrators

Chris leippi headshotGuest Post
by Chris Leippi

There comes a point in every self-pubber’s journey to the bestseller charts when they realize it’s time to launch their books with some reviews already in place. Those reviews will help boost sales by instilling confidence in readers that your book is worthy of their money and time. On top of that, many major book promotion websites require a minimum number of reviews in order for them to consider featuring it. If you want to start booking these, you’ll need those reviews!

But, how do bestselling authors go about managing all of those reviewers? Are they sending out hundreds of copies, hoping that a small percentage of them will follow through and review? Or, are they keeping track of each individual who requests a copy and following up with them until they write their review? Read more of this post

Administrators | July 9, 2017 at 5:00 am | Tags: BookfunnelBooksprout | URL: http://wp.me/p1WnN1-iun
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#MotownWriters Article: The Importance of Categories and Keywords for Your Books on KDP via @IndiesUnlimited

The Importance of Categories and Keywords for Your Books on KDP

by Melinda Clayton

dealing with book keywords on amazon headache-1557865_960_720I hate keywords. “Use keywords,” they say, for your blog post, your KDP book, your website, your AMS ads. Figuring out which keywords to use is harder for me than writing the actual post/book/ad. But I’m learning.

An example:  the other day while checking the Amazon rank of one of my books after a sale, I noticed something odd. The rank in three different categories was showing. The first one was: Read more of this post

Melinda Clayton | July 18, 2017 at 5:00 am | URL: http://wp.me/p1WnN1-ivM
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New Resource Page for Authors Whose Publishers Close Doors via @IndiesUnlimited

New Resource Page for Authors Whose Publishers Close Doors

by K.S. Brooks

lost and confused author from pixabay upset-534103_960_720Authors who have never self-published can be at a loss for what to do with their works if their publisher closes its doors. But, never fear! Indies Unlimited is here to guide you through what do to if that happens to you. (Man, that’s a lot of dope rhyming, isn’t it?)

There are a lot of other “publishers” and “service providers” who are offering “packages” to authors whose publishers have closed their doors. Don’t be surprised if you receive an email that goes something like, “Dear Author, we noticed that [Insert Publisher Name] is no longer in business, and we’d love to provide you with our services to get you back in print…” It’s like they have a list of authors published by those houses, and are contacting them all in hopes of making money off them, isn’t it?

Well, don’t do it. Don’t spend a penny on it. Remember, when it comes to publishers: if you have to pay, run away. Publishers are supposed to make their money from readers, not writers. Learn how to spot a scam hereRead more of this post

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MY PARTNER DOESN’T USE BOOKMARKS AND IT STRESSES ME OUT #BookRiot #motownwriters

Founder’s Note: She is not alone. I nearly died when my beau bent a page. As if he were killing a small child. loved this article. Please enjoy!

My partner and I have been together, more or less, for fourteen years. In that time, I have learned all sorts of odd things about him– some of which are charming, some of which are kind of gross (because ew, boys), and some of which are probably pretty normal. However, only one of his weird idiosyncrasies stresses me the eff out: the man doesn’t use bookmarks. Ever.


I don’t mean that he avoids fancy, expensive magnetic bookmarks or tries to avoid free advertising for the local indie bookstore by refusing their giveaway bookmarks at the register. I don’t even mean that he refuses to dog ear his pages or won’t soil a book by using a discarded receipt or business card in his novel. I mean exactly what I say: the man doesn’t use anything as a bookmark. Ever.

His logic is kind of sound, I guess.

Read more: http://bookriot.com/2017/06/15/my-partner-doesnt-use-bookmarks-and-it-stresses-me-out/

 

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#MarketingMonday w/@PamPerry: Five Things Christian Writers Should Know #bookpromo #ammarketing

820d9-pamperry-731603“Just because you have a computer, doesn’t make you a writer,” said a publishing executive at a recent Book Expo of America.

Fact is 81% of all Americans think they should write a book (according to Write & Publish magazine) and only two percent of that crowd ever actually complete a manuscript – and get it published.

True computers have made writing a book easier and print-on-demand (POD) has made publishing a snap. Problem is there are about 150,000 new books a year and they’re not all selling!

So here are some simple things to do to move you from book idea, manuscript to real sales!

Learn about writing. Taking writing courses. You can go to American Christian Writers website and get info on their American School of Christian Writing, The Writer’s Institute and/or Writer’s Mini Course. Also subscribe to their newsletter (The Christian Communicator or The Advanced Christian Writer). Take time to go to various writers’ conferences where you’ll meet editors, publishers and other authors. You may even find a mentor at some of these events.

Getting a writing mentor is so critical to your success – if you listen and heed their advice! There are tons of book coaches. Google book coach.

Finally, read! Best-selling Christian fiction author, Victoria Christopher Murray, said on a recent Chocolate Pages Show, “In order to be a good writer, you have to read good writing.” I am so surprised when I talk to many Christian writers and I ask if they have read any of the “best-sellers” – as least the Christian or spiritual books. They answer, “NO.”

Some have never even read “The Purpose Driven Life” (the best selling book of all time), The Shack (a Christian publishing phenomenon in the book world) or The Secret (at least take cues how they have marketed the mega-star of a book). Most Christian authors don’t even take note of any of the top 10 New York Times or CBA best-sellers.

Ughh! You have to know what the market is buying and read it to see why the book is highly acclaimed. By doing a little homework, you can improve your writing. You have to move it from a hobby to a craft if you want a viable book.

Books Every Writer Needs at Their Fingertips!

– On Writing Well: The Classic Guide to Writing Nonfiction by William Knowlton Zinsser

Best book I’ve read on what, specifically, makes up a great piece of writing

– The Elements of Style by William Strunk Jr., E. B. White

Also subscribe to Writer’s Digest. Invaluable information every month!

Learn about self-publishing and how the book industry works. I have had writers come to me and tell me their “publishing nightmare” stories. They talk about how printers or subsidy publishers took advantage of them.

Yes, there are companies who will swindle you. But, if you are well-informed, it will lessen the chances of someone ripping you off. Don’t rely on one source for all your information. Use Google and do some research! You must do your due diligence.

Know where to get an ISBN, how to get national distribution, where to find a cover designer, typesetter, printer, etc. Ask other self-published authors what they’ve done and how it has worked for them. Follow the leaders. Do what they did to achieve success.

Study what Kendra Norman Bellamy, Stephanie Perry Moore, Marilynn Griffith or Kim Brooks have done. Most authors have their “publishing testimonial” on their website or offer publishing tips to new authors. Read their advice – you can learn from mistakes or from mentors. Mentors are cheaper.

Learn about marketing and publicity. Build a platform. No book will sell without telling others about it – over and over again. Not just once. Word of mouth is the best form of advertising. Creating “buzz” requires a strategy and a strong platform. (See this Podcast show)

Once the book is published a lot of authors believe it will sell by itself. Many Christians sway the other way and are too humble to tell anyone about their book. They believe if they put it up on Amazon or tell a few of their “yes buddies” it will take off. NOT! Just like any product that is sold for cold cash, it must be marketed and promoted in order to sell. It takes money to make money.

Learn about agents. Agents are not your “literary fairy God-mothers.” They are in business to make money. And they make money by selling “marketable” writers to publishing houses. Besides having a great book, decent platform, an audience – you must also have a good book proposal. The proposal is what sells your book. Part of that proposal is the marketing plan. Again, it’s about the bottom line.

It took former Heart & Soul editor Stephanie Stokes Oliver 25 years to have her first book published. And she had a platform and was a professional writer. She had to find the right publishing house. She says she went through 10 agents and eventually got the divine connection and got three book deals.

Learn about Web 2.0, podcasting, blogging, social networking. Did you know you can blog on Amazon.com if you’re an author? You can even put up video reviews. How cool is that? You must embrace technology and keep up with what is moving books. Obviously the best way to move books is to get people talking – and the more they hear your passion and get curious about all the “buzz” they keep hearing from you online – the more you will attract customers.

So, “get out there” by joining Facebook, LinkedIn, MySpace and Twitter. Do a Blogtalk Radio Show and get a YouTube channel. Post up your blogs in RSS feeds and even do some daring stuff like join a lot of “nings” or start one! Join the Chocolate Pages Network (a new social network for Christian Authors). There is so many ways for an author to get exposure online – hey, it may even up on Oprah as part of her “Book Club.”

Ministry marketing pioneer and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” For a free MP3 of “What Every Christian Author Should Know,” go to http://www.PamPerryPR.com/. She’s also the creator of the ChocolatePagesNetwork, a social network for Christian authors and the Chocolate Pages Show at Blogtalk radio.

Article Source: http://EzineArticles.com/expert/Pam_Perry/267934

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Book Spam is for Losers—Don’t Advertise, PADvertise! #motownwriters

Any of you who regularly follow my blog know that I am totally out of my mind a bit eccentric.|

The seed for this brilliant idea was actually planted a couple years ago when I was speaking in Idaho. I have a doctor’s appointment this morning, so I’m taking this opportunity to rerun my all-time favorite post.Anyway, where was I? Oh yes. Idaho. After lunch, I had to dash to the Ladies’ Room. As I closed the door to the stall, I noticed all the advertising on the back of the bathroom door. This cluttered wall of ads made me think about all the authors spamming non-stop about their books on Facebook and Twitter.

Writers were becoming worse than an Amway rep crossed with a Jehovah’s Witness. I mean, could the author book promotion get any more invasive?

Wait…

Maybe it could *evil laugh*.

I’ve blogged so many times about the dangers of automation and how spamming people is counterproductive. I’ve talked until I am blue about how advertising our books has a terrible ROI (return on investment) and how most people don’t pay attention to it. Ah, but then it hit me. The main reason spam doesn’t work is because people ignore it and no longer “see” it, but what would they see?

Panty Prose—Not Advertising, PADvertising (TM)

read more ; http://authorkristenlamb.com/2017/04/book-spam-is-for-losers-dont-advertise-padvertise/

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#MotownWriters: The Pros & Cons of Self-Publishing Your Fiction via Kristen Kieffer

Not sure which publishing path you should pursue? Learn all about the pros and cons of self-publishing in this installment of the fiction publishing series hosted by Kristen Kieffer over at Well-Storied.com.


As with much of anything, there are both advantages and dis
advantages to self-publishing your fiction.

A few weeks back, we covered the pros and cons of pursuing a traditional book dealas a means of publishing your fiction and building a career in writing. Today, we’re flipping the tables and discussing the very same for self-publishing!

Do you think self-publishing might be the right choice for your fiction?

If you haven’t already, I recommend first checking out the other self-publishing articles in our publishing series before getting started with today’s breakdown. You can find these articles here and here.

All caught up? Fantastic. Let’s jump straight into the pros & cons of self-publishing today!

Read the full article: https://www.well-storied.com/blog/the-pros-and-con…

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Michigan KidLit Advocate: Debbie Gonzales, Creating and Utilizing Book Guides #MISCBWI #MittenLit #MotownWriters

Our Michigan KidLit Advocate series continues with our third interview: introducingDebbie Gonzales!|

Debbie wears many hats, and in addition to writing her own books, she works with authors and publishers to create project-specific, multi-use book guides. Read on to learn more about how Debbie’s guides facilitate a connection with literature for readers of all ages.

How did you get started in the Guide creating business?

Read more: http://scbwimithemitten.blogspot.com/2017/06/michigan-kidlit-advocate-debbie.html

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