How would you feel if I came up to you and shouted, “BUY MY STUFF”? You don’t know me at all! Your first instinct is probably to run the other way.
It’s much more natural (and effective!) to first make an introduction, get to know each other, form a relationship… and then let people decide whether they want to buy.
That’s exactly the idea behind email funnels. You can use a series of emails to build trust, rather than relying on the “BUY MY STUFF” sales pitch.
An email funnel serves as a roadmap to guide people through every step of the customer journey—from making introductions to building interest to finally pushing for a sale. Each stage is designed to create connections around your brand, and show your value so that your email subscribers get more and more excited about making a purchase.
When done right, email marketing funnels can strengthen your brand and ramp up your conversion rates. Let’s see how!
You wrote a book, and now you want to sell it on Amazon. I’ve got good news! Kindlepreneur is coming in clutch with 70 book marketing ideas that will help you sell more books on Amazon’s eBook and print book marketplace.
Let’s dive right in.In this article, you will learn:
70 book marketing tips
How to sell your book on Amazon
All sorts of practical resources
Links in this article may earn me a small commission if you use them to purchase a service or product. This has not affected my opinion. However, it helps me continue to write these awesome articles that anyone can read for free!
Note: This article is not about selling used books or old books as an Amazon business. Here’s a great article on individual seller accounts, selling nonfiction hardcover books, comic books like new, and Amazon FBA vs. FBM.
Do you ever feel like you’re running out of marketing angles for your book? We get it. After months or even years of marketing the same book, it can sometimes be difficult to keep your marketing from growing stale. But when you stop marketing your book, sales tend to dry up. Not cool. So, the (marketing) show must go on.
Holiday Inspired Marketing
When I was a kid, holidays were pretty limited. But now? You can find a holiday to celebrate almost every day of the year. Yes, yes. Roll your eyes. But then think about it… There are hundreds of holidays ranging from classic to obscure. That translates into hundreds of potential marketing angles. And, as someone who makes a living marketing books, I’m kind of okay with that.
Unique Marketing Opportunities
Holidays present a unique opportunity to market your book. Consider the following:
Social media posts with a holiday tie in. Does your main character have a serious coffee addiction? It may be time to celebrate International Coffee Day.
Holiday themed book displays at your local library. Don’t just hope your book makes it on the display table – pitch a holiday display idea featuring your book to your local librarian.
A holiday inspired bookstore event staring your latest novel. Have you written a book on grammar or editing? Pitch a book signing or event for National Punctuation Day!
Creative press releases tying your book to an upcoming holiday celebration. If your book has strong themes that can be tied to a well known and recognized holiday, don’t be afraid to play on that for the media.
And, while I certainly don’t want you to ignore the classic holidays like Christmas, I also want you to start thinking outside of the box with holidays like Bad Poetry Day or Take Your Dog to Work Day.
Practical advice for authors who are looking to market their books
Make sure your site is Mobile ready.
Over 80% of consumers in the world reach online through mobile devices. Don’t make it difficult for someone with a phone, tablet or other mobile device pull up your site because you choose not to incorporate a mobile platform. Imagine all the book business you could be losing because you wanted to be flashy?
Stay away from large images on the front page
Slow loading sites
Bad linkage. (Check you links every quarter to make sure everything is good)
Join me for this episode where I chat with Sylvia Hubbard, who has faced homelessness, poverty and bankruptcy, to share how she pulled herself up despite her circumstances. Sylvia continues her success as an award-winning romance suspense best-selling author.
For many authors, generating social media content ideas is a necessary evil: we all know the importance of keeping up a platform so we can engage with readers and the book community, but maintaining social platforms is yet another to-do item on an already long list.
I’m here for you, friends.
Below are 100 social media content ideas for every stage of your writing career. There are 25 items listed for each of the four stages. Whether you’re an aspiring author, have an impending book launch, just launched a book, or your career is in-swing, I hope you’ll find the below ideas useful.
The content suggestions listed are best-suited to three platforms in particular: Instagram, Facebook, and Twitter. That said, these ideas could also be used in your author newsletter, on YouTube or TikTok channels, etc. We all have a favorite platform (mine is Instagram) but no need to recreate the wheel: once you’ve created a piece of content, use it widely across platforms (and reuse down the road, if applicable!)
Writer Wednesday Memberships Open Soon! Come work, write and create in the DWR every Wednesday 10 a.m. to 5 p.m.
We’re excited to welcome back our community of writers this fall! It’s been too long since we’ve had writers, artists, freelancers and entrepreneurs working, writing and creating in the DWR! We can’t wait to see everyone back in person this September!
Our new Writer Wednesday membership comes with a ton of perks. Our personal favorite: DWR writing coaches will be available throughout the day to answer your writing questions! And you’ll be featured in our Writer Wednesday spotlights!
Writer Wednesday members must be fully vaccinated and show proof of vaccination status upon registration. Masks are currently required while inside the DWR.
Submissions Close Sept. 3 Everyone has a story to tell, and the world needs to read it. With the inaugural Detroit Writing Room Awards, we are celebrating the incredible poets, screenwriters, novelists, bloggers, communications professionals and writers of all genres from the Motor City.
Do you have self-doubt? Guess what? You’re probably a writer. No, I take that back; you’re probably human. Yes, we all struggle with self-doubt at one time or another. If we didn’t, I daresay we’d have wooden blocks in our heads instead of brains. I believe any thoughtful, contemplative, and — especially — creative person suffers from self-doubt, be it a momentary pause or a lifelong battle. The big question is: how do we deal with it?
Recently I watched one of my favorite movies, Shadows in the Sun. It’s about writers, one young, one older. The older one (Harvey Keitel as Weldon Parish) has not written in twenty years, not since he had a best-seller and then lost his wife. He’s paralyzed by the fear that, along with his wife, he’s lost the world-acclaimed talent he used to have. He sits at his typewriter, fingers poised over the keys, and tears stream down his face. He can’t type even a single stroke.
So why do hashtags play such an important part in literary growth?
Here are two reasons I love using hashtags:
1) Free advertising.
Hashtags are a great way to get your literary product or service in front of people seeking exactly what you offer. Many people follow hashtags all day long to find new inspiration, products, to check reviews and so many other things. With the right hashtags you are placed in front of those people whether it’s hair styles, branding products, new shoes, or restaurant reviews you can be seen for free.
2) Consistency and User Generated Content
Posting on social media on a daily basis can be a daunting task. We know being visible on a regular basis is important but what about those days you just can’t come up with anything?
#️⃣Hashtags to the rescue again! Creating your own custom tags that your audience can use to post their own related content will grow your influence and provide credibility to your brand. Customer endorsements build your business faster than most advertising strategies will due to them being genuine and organic. The bonus is you get content that you can also share on your page and your community will grow.
4 Facts You Should Know About Hashtags.
1. You can only use 30 hashtags on a post. The tags you use in the caption and in the comments count towards the 30 max.
2. Hashtags on private pages will not show up, of course your business page should not be on private anyways so in case you needed another reason why, here you go.
3. You should review/update your hashtags every 60-90 days. Sites like Instagram grows quickly so you want to stay on top of which tags work for your page and use them consistently.
4. Hashtags that you add in other pages comments don’t work, you can only tag your own posts.
Trite, hackneyed, tired — there are plenty of words to describe an overuse of clichés in your writing or speech. While they can be an easy way to express yourself, more often than not they’re a crutch, a sign of linguistic laziness. Start digging deeper into your vocabulary and leave these 15 clichés behind.
What Is a Cliché and Why Is It So Bad?
A cliché is a phrase that has been beaten to death (that’s a cliché). Because it’s been so overused, any significant meaning it may have had has been lost. Instead of adding color and interest to your writing, you often wind up sounding corny.
If you’re writing about how scrappy entrepreneurs are achieving success, that message was lost the minute you wrote “survival of the fittest.” Charles Darwin sounded original in his theory of evolution; you just sound clichéd.
Authors, publishers and readers love series – authors because it’s easier to write each new book in the same world as the first one, publishers because it’s much easier and more profitable to market and sell a sequel to a successful book than a standalone, and readers because if they discover a series they like, they will read them all. Each new book feels like a homecoming. But as an indie author, how do you know when to call a halt to a successful series and move on? Debbie Young, who has just completed her seven-book Sophie Sayers Village Mystery series, gleans top tips on finishing a series from ALLi author members.
Finishing a Series
Author Debbie Young
Debbie Young is the author of two series of cozy mystery novels, each with a book shortlisted for The UK Selfies Awards. She also writes short stories, guidebooks for authors. articles for writing magazines and blogs, and humorous columns for magazines that serve the local community in the Cotswolds, where she founded and directs the Hawkesbury Upton Literature Festival. Find out more about Debbie on her website www.authordebbieyoung.com and Twitter @DebbieYoungBN.
“If in 100 years I am only known as the man who invented Sherlock Holmes, then I will have considered my life a failure.” – Sir Arthur Conan Doyle.
Feedburner a subscription service we used at Motown Writers Network is shutting down in July and we have to move 800 people there manually or organically.
I’d prefer organically which means YOU need to subscribe to our blog list RIGHT NOW. (I’m not shouting, but it’s very important.) I don’t want to lose any of you and I want to make sure continue to get exclusive updates, news and notifications of upcoming events.
Leave your email below!
Get updates delivered to your inbox from Motown Writers Network!
A ruling by the Constitutional Court could mean the nuclear power stations Doel 1 and Doel 2 have to close down earlier than the government planned. The Court this week struck down a law passed in 2015 which extended the lifetime of the reactors by ten years. The case was brought by two environmental organisations, Bond Beter Leefmilieu (BBL) and Inter-Envir […]
Turkey has canceled an agreement with a Japanese-led consortium to build a 4,500-megawatt nuclear plant in Sinop in northern Turkey along the Black Sea coast. The Sinop site would have been Turkey’s second nuclear plant Turkish Energy Minister Fatih Donmez said that results of feasibility studies conducted by Japan’s Mitsubishi Heavy Industries did not meet […]
"We are not at the desired point on the Sinop nuclear power plant project," Recep Tayyip Erdoğan told daily Nikkei. Erdoğan arrived in Japan today for the G20 summit in Osaka, where he will meet with Japan's Prime Minister Shinzo Abe and US President Donald Trump. Responding to a question that says, "Feasibility studies show that the cost […]
BUDAPEST (Reuters) - Hungary is working to modify financing for a nuclear plant being built by Russia so it only starts repaying the loan once the two reactors begin supplying power, a Hungarian minister said, after an EU review of the plans contributed to delays in the project. The existing 2 Gigawatt Paks plant, which accounts for half of Hungary's po […]
MINSK, 14 January (BelTA) – Belarus President Alexander Lukashenko signed decree No.15 “On responsibility for nuclear damage” on 14 January, the press service of the head of state told BelTA. The document creates a mechanism to ensure financial assurance for damage caused by an activity involving nuclear energy. The decree limits the liability for damage of […]