Article: Yes, Social Media Can Sell Books. But Not If Publishers Sit on Their Hands #motownwriters

December 8, 2021December 8, 2021 by Jane Friedman 16 Comments

Ever since social media appeared in the mid-2000s, publishers and authors (and marketers) have argued about whether social media actually sells books.

I thought this was an open-and-shut case, but every so often it has to be re-litigated.

YES, social media sells books. See what’s happening on TikTok for the most recent example of how and why.

But does an author’s personal social media following sell books?

Often. Usually. But not magically without any effort whatsoever.

Which brings me to the New York Times article published yesterday about celebrity-authored books that aren’t selling all that well. It’s titled: Millions of Followers? For Book Sales, ‘It’s Unreliable.’

Is it really unreliable? Or is it publishers falling asleep at the wheel? Or is it the case of not-so-great books being published and no one wanting them?

There’s a lot of context missing from the article—things we don’t know about what’s happening behind the scenes marketing-wise. But if publishers’ marketing teams truly believe an author’s large social media following will, of its own accord, lead to enormous book sales, that’s pretty simplistic and naive. Maybe these publishers assumed the celebrity authors would do more than they did, on social media, to talk about the book and move copies.

But most authors, even celebrities, need to be assisted or receive direction on how to do this well and in a way that has meaning and leads to sales. The NYT article makes it sound like publishers are just sort of sitting on their hands, waiting for the millions of followers to just show up and buy the book. No decent marketer today with a pulse thinks that just happens, and publishers tend to employ smart people. At least that’s what I’ve always thought. Then I read this quote in the article:

In an effort to mitigate these issues, some book contracts now specify the number of posts required before and after a book is published.

That is not going to fix the problem. And it’s very depressing that anyone in publishing today thinks it will fix the problem. It sounds like an executive’s bad solution.

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New #michiganwriters join our #Motownwriters Facebook group #michlit | bring your literary challenges and success, announcements, news and network with members

Facebook.com/motownwriters

and then also join us offline at Motown Writers Network meetup

http://meetup.com/michiganliterarynetwork

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[article] 10 Ways To Increase Your Blog’s or Website Pageviews

Photo by Andrea Piacquadio on Pexels.com


With Google Adsense or Yahoo Publisher, having people click onto more pages helps your revenue immensely, but how do you get them to read more than one page when they visit your website? Here are a few tips.

  1. Create pages within the blog that contain reference material you refer to often in your posts. These static pages will also get crawled and indexed by the search engines and as you write posts about your topics you can refer people to these static pages as references to what you are posting about.
  2. Use articles as static pages. You can reprint articles on any topic for free by visiting one of the many article directories like http://www.articlecontentprovider.com/articlesubmit/ Then refer people to read the articles that relate to the post you are making. You could even add one article as a new page every time you make a post.
  3. Refer to other posts you have made on your blog or on another one of your blogs while posting. This gets the reader to click over to previous posts. You can even decide your posts by browsing previous posts and deciding which one to follow up on. Those archives are not to be lost and forgotten. Its great material, (you wrote it right?), so use it.
  4. Create a page that links to your favorite posts that are timeless. You browse your old posts, find posts that you want readers to find easily, then build a links page with those posts directly linked. Then add a link to that page from your front page. Call it favorite posts or whatever and you will benefit by those that click through and follow those links.
  5. I’ve posted here before about the “more” tag. You write your post as normal, then decide where you want to break the post up onto a new page. You put the more tag in and readers have to click to a new page to read the rest of the story.
  6. Write once per week special projects. These are a series of articles on a particular topic. You will be offering it once per week giving readers a week to comment on it, then have them hanging on for next weeks special post in the series. Each time add links to previous posts in that series.
  7. Using your content from your other websites or blogs is also a great way to get more pageviews for all of them. Use the target new tag and refer to material on your other blogs and websites. It will open a new window leaving the current blog open while they visit your other website or blog. You can quickly double up your pageviews while also introducing your readers to your other websites and blogs.
  8. Make a list of 10 previous posts and the links to those posts. Make a post in your blog about 10 things you want your readers to know and read in case they have not done so before. At your suggestion they will at least go see if they have read those posts before, increasing your pageviews once again plus bringing old material to new readers. That also lets them know they should browse the archives for things they have missed.
  9. Using that same list of 10 posts or a new one, visit other blogs on your topic. Find posts that talk about something similar to one of those 10 posts, then instead of adding a link in your signature to the home page, make a comment there and refer to the post that is similar and that contains helpful information to that blogger and their readers. You will also be increasing your link popularity while doing this. Do not spam the link. Make sure it actually contains useful information. Don’t be trolls or spammers and you will end up with new readers and more page views for your blog.
  10. Do not stop being creative. Use the tips in this article, plus invent some of your own ways to interlink your blogposts together. Create pages. Don’t just post and forget. That content is valuable, use it. Do not make people search your blog. They are lazy and busy. Bring it to them. That is just good customer service.

I hope this article helps you learn there is more to blogging than just writing a post once in awhile or even daily. If you employ the tips I just gave you into your blog I guarantee you will increase your pageviews which in turn will increase your revenue if using an ad program in your blog.

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Have you tried Story Origin? Promotion tool to increase readership, create collaborations with other authors & content creation goals

Company Description: A marketing tool and community of authors that work together to find reviewers, build mailing lists, increase sales, and stay on top of deadlines

https://storyoriginapp.com/

Looking for new readers? Trying to create reader magnets? Collaborate with authors, stay on your campaign creation goals?

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Fiction Writer’s Block Kit to help boost creativity and help you to get to writing

Three books I would recommend to help you fight writers block and get you to start writing are as followed

get the link for each book below


Writing Prompts
https://amzn.to/3gV6RsE


Trope Thesaurus
https://amzn.to/3rXB9Rw


Conflict Thesaurus
https://amzn.to/3H3AYIO

I found these books to be great to help with boosting my creativity efforts when I hit brick walls in my story

I hope they can help you.

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Have you tried Story Origin? Promotion tool to increase readership, create collaborations with other authors & content creation goals

Company Description: A marketing tool and community of authors that work together to find reviewers, build mailing lists, increase sales, and stay on top of deadlines

https://storyoriginapp.com/

Looking for new readers? Trying to create reader magnets? Collaborate with authors, stay on your campaign creation goals?

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Grab the Motown Writers Author Content Calendar for the upcoming month and get signed up for a new one every month!

Through out the year one of the complaints by members is they never know what to post.

I decided to help out by giving you a calendar to push out content every day.

It’s for beginners and intermediates to build consistency and content.

Each month you’ll get something new so make sure you sign up for our blog | CLICK HERE

If you’re already subscribe CLICK HERE TO GRAB YOUR UPCOMING MONTH CONTENT CALENDAR.

Thanks again for your support to our literary network and tag #MWN when you use this on your social media.

GRAB YOUR UPCOMING MONTH CONTENT CALENDAR

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New #michiganwriters join our #Motownwriters Facebook group #michlit | bring your literary challenges and success, announcements, news and network with members

Facebook.com/motownwriters

and then also join us offline at Motown Writers Network meetup

http://meetup.com/michiganliterarynetwork

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Integrity Art Fairs – Author Tables now available!

CONTACT:

Mark Loeb Integrity Shows Office 313 486 2666 Mobile 734 216 3958 Po Box 21667 Detroit, MI 48221 mark@integrityshows.comFax 866 735 2293

We had great response to our authors tents at the art fairs and would love to host you in 2022.  We find that art lovers are book lovers so it is a natural fit. By having a group tent for authors we are able to keep fees very low, while also featuring enough authors that we can bring in people specifically looking for books.

As always we have a low rate for new authors and a very reasonable rate for experienced writers (with three or more books).

Details and application –   is.gd/authortent

Please consider joining us.  You can see last years participants at each of the art fair websites.

I’m happy to discuss the shows.

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#MotorCityBlackAgeofComics is Back!!!!! @motorcityblackage June4th Metro #Detroit

WE ARE BAACKKKK!!!!! JUNE 04, 2022 …. IF YOU WANT TO JUST COME UP AND CHILLhttps://www.eventbrite.com/e/11th-annual-motor-city-black-age-of-comics-manga-con-tickets-198720898557?fbclid=IwAR0etyHFGZDj1PkLtg2X5dcPo7KzouOLLOsiKIXj2EWvXfdu729X0eWUWeU , OR LOOKING TO SHOWCASE, VEND, MARKET YOUR WORK? CHECK OUT https://form.jotform.com/92479010585158
Best Regards,
Andre Batts

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Missed our Second Saturday Meetings? Grab the MotownWriters Meetup Notes 2021 – 2022

Notes are listed if the presenters allows. Otherwise you’ll have to contact the presenter for those notes.

Grab meetup notes here: https://sylviahubbard1.gumroad.com/l/TjCOt

Most Meetup notes in PowerPoint or a pdf. The initial sheet only has a link to August and September. 

October, November and December of 2021 is in the versions you’ll have to select. Upcoming year of 2021 will be also there.

You’ll also get Canva templates to help you promote and our popular book checklist.

If you want for free just put in 0.00, but if you’d like to make a kind donation to help our network strengthen, thank you. We appreciate any and all donations given. 

Some of them demand a charge for a very low fee, but only because there were researched well, with links and to help our literary network.

Grab meetup notes here: https://sylviahubbard1.gumroad.com/l/TjCOt

For updates on literary news, updates and giveaways, please subscribe

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#writerwednesday: join #MotownWriters w/ wsg, @Evan_Gow, indie developer of @StoryOriginApp, a valuable resource for Authors to bring readers, build mailing lists and reach marketing goals| Apr9th 10am

Join #MotownWriters as we welcome special guest, Evan Gow, indie developer of StoryOrginApp.com, a valuable resource for Authors to bring readers, build mailing lists and reach marketing goals.

April 10th @ 10am for our virtual @Meetup on Facebook

http://facebook.com/groups/motownwriters

Subscribe to our blog for updates or links to the replay
https://motownwriters.wordpress.com/subscribe

Bio: Evan Gow is the indie developer of StoryOrigin, a marketing tool and community of authors that work together to find reviewers, build mailing lists, increase sales, and stay on top of deadlines

Company Title: StoryOrigin
Company Description: A marketing tool and community of authors that work together to find reviewers, build mailing lists, increase sales, and stay on top of deadlines

Presentation Title: 0 to 1,000+ mailing list subscribers
Presentation Description: Learn how to build your mailing list, write a welcome sequence, arrange cross-promotions, and vet potential reviewers.

Site: https://storyoriginapp.com/
FB Group: https://www.facebook.com/groups/StoryOrigin

Subscribe to our blog for updates or links to the replay

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[article] 10 Essential Blogging Tools

Copyright 2006 John Jantsch

So, you finally decided to take the blog leap. You’ve heard all about the marketing and search benefits so you stepped up to the plate and signed up for a TypePad, MovableType or WordPress blog software package and now you’re a blogger.

Okay, now what? Add the ten essential blogging tools listed below and you will also be well on your way to creating and promoting a blog that is a powerful marketing tool. I’ll explain the use of the tool and offer some suggestions, including the tools I use on my own blogs including the DuctTapeMarketing blog.

Feed reader

The best way to learn about blogs and blogging is to read, or at least scan, lots of blogs. One of the wonders of blogs is that you can have every new post from every blog you want to read delivered to your desktop or to online location via RSS, so you can easily read and scan the posts of many blogs in a very short time. Newsgator is a good online choice for feed reading and also has a version that integrates with Outlook. I use a free online service know as Bloglines. http://www.bloglines.com

Subscriber center

You need to make it easy for your blog visitors to subscribe to your blog’s RSS feed – so they can read your blog in their favorite feed reader. The best way to do this is use your blog's already built in email subscription option (see below)

Email subscription option

A lot of people will never get the whole feed thing, but everyone gets email. Create an option for people to subscribe by giving you their email address – they will simply receive your blog posts like an email message. 

Blog and RSS directories

There are hundreds of blog and RSS directories and getting listed in many can be a good thing. I use a piece of software called RSS Submit, but you can also visit Robin Goode’s frequently updated list and submit your blog and feed by hand.

Hint: subscribe to the RSS feed he offers and you will be notified when new directories are added.

Ping service

Pinging is a term used for letting the various blog and RSS directories know when you have posted new content.

Bookmark manager

As you surf around the web or hop from blog to blog you may find sites that you want to point out to your readers. Online bookmark managers allow you to bookmark and categorize web and blog pages as you collect them and are a great tool for managing all of the stuff you find on the web. I use del.icio.us but BlinkList does a fine job as well. http://del.icio.us

Blog stats

I like to track a few key stats in real time because it shows what other blogs might be linking to you or posting about your blog. A lot of people just like to track this kind of thing for fun and frequently visit sites like Technorati. I like to track it for networking opportunities. 

Desktop posting

With most blog software you must go online and post using a set of tools provided by the blog software. Many bloggers like to use a desktop application to create and submit their posts as it gives them some extra tools and allows them to more easily integrate content and files on their computer. http://w.blogger.com

I use w.blogger but also like Performancing, Qumana and ecto (apple folks) (w.blogger also doubles as a really simple HTML editor.)

Tell a friend script

My blog software (pMachine) has a feature that allows a reader to click a link and send the post to a friend. This tactic brings me lots of readers. You might try looking here for some simple scripts that do that same 
http://www.javascriptkit.com/script/script2/tellafriend.shtml 
http://www.stadtaus.com/en/php_scripts/tell_a_friend_script/

Republish your feed headlines

The ability to republish your blog posts on other web pages, sites you own or sites of strategic partners is a great way to expose folks to you blog content. One more time we turn to FeedBurner for a painless way to republish your blog post to any web page you choose with something they call BuzzBoost

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Have you tried Story Origin? Promotion tool to increase readership, create collaborations with other authors & content creation goals

Company Description: A marketing tool and community of authors that work together to find reviewers, build mailing lists, increase sales, and stay on top of deadlines

https://storyoriginapp.com/

Looking for new readers? Trying to create reader magnets? Collaborate with authors, stay on your campaign creation goals?

Categories: Uncategorized | Leave a comment

Monday Motivation: Write a Poem-a-Day in April! from writers digest #motownwriters

WD Monday Motivation
April is National Poetry Month, and we’ve recently begun the 15th Annual April Poem-A-Day Challenge on the Writer’s Digest website. This challenge is free and fun, and there’s still plenty of time to catch up if you haven’t started yet. Here are the prompts so far:
Day 1: Write an F-title poem.
Day 2: Write a second chance poem.
Day 3: Write a smell poem.
Day 4: Write a catch up poem.

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