10 Ways First-Time Writers Can Get Noticed on Social Media

K. D. Dowdall

Writer’s Digest, Emily Sweet, Guest Column, March 8, 2017

The changing literary and book publishing landscape makes it difficult for new authors to breakout. A plethora of new distribution formats, especially focused on self-publishing, opens brand new avenues for writers to get noticed, but also makes it incredibly easy to get lost in the sea of content. Unless you have a pre-existing social platform or public profile that extends beyond the world of books, “discoverability” can be a very elusive thing and it can be nearly impossible to get noticed on social media.

The changing literary and book publishing landscape makes it difficult for new authors to breakout. A plethora of new distribution formats, especially focused on self-publishing, opens brand new avenues for writers to get noticed, but also makes it incredibly easy to get lost in the sea of content. Unless you have a pre-existing social platform or public…

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#MarketingMonday w/@PamPerry: 10 Questions You Must Answer Before You Self-Publish #bookpromo #ammarketing

820d9-pamperry-731603I see so many authors who have this great idea to write a book. They get inspired and lock out the world for three to 12 months and write. Their word flow from their fingertips to the keyboard and after before you know – they have a manuscript.

According to a publishing industry survey, 80 percent of Americans think they should write a book. And only two percent actually finish a manuscript.

So you’ve finished writing the book. Now what?

For more writers, they think it’s about finding right agent or publisher. They then search the internet for agents or publishers and send out query letters. And then the rejections come in. They realize that no one wants to publish them without “proving” they that can publish and market own their book first.

That’s why the self-publishing industry (once called Vanity Press) has flourished! Everyone is a publisher. Traditional publishers want to know if you have real marketability and are willing to take the risk to publish yourself.

To most writers this sounds crazy. They think that it’s their great book traditional publishers want. Not so. They need authors who have a built-in audience. They need authors who know how to sell books.

Bottom line. It’s business – not personal.

But before you write a single word (or before you spend the money getting your book published), review these questions and honestly assess if you are ready to become a best-selling SELF-PUBLISHED author:

1. You have at least $2,500 to $5,000 to invest in the project.

2. Your topic is a topic that is very “marketable” in a book.

3. You regularly support other author events, i.e. book signings and lectures.

4. You frequently visit bookstores, know what the trends are and know (and read) some of the best sellers.

5. You have a website AND a blog to sell/market your book. (You blog regularly and have a following, right?)

6. You’ve published articles or regularly speak/lecture thereby you have an “audience” for your book.

7. You research and read books/magazines on publishing or go to writer’s conferences or are apart of a writer’s group – either online or offline.

8. You know a professional graphic designer, PR Coach, editor and webmaster – or at least know where to hire one.

9. You have a written marketing plan and know how you’re going to sell your book- before you’ve written it.

10. You have at least 10 to 20 hours a week to promote your book and have money for a PR Coach.

If you have answered “yes” to 7 or more of these questions, you are a good candidate to be a successful author. If not, you now have a guideline us to what to do before you start the publishing process.

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” She offers help through her private mentorship program at http://www.PamPerryMentoring.com

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Little Books Might Be the Best Solution for Promotion

Notes from An Alien

When I used the word “Promotion” in the title of this post, I was thinking broadly—more in a minute… 

Scout Promotional Books Click Image to Visit Scout Books

A little over a week ago, I published a post about the Main Street Writers Movement.

Back in January, the Independent Book Publishers Association published the article, Portland-Based Independent Press Launches a National Community-Building Writers’ Movement.

In that article, this is said:

Forest Avenue [Press] will give away a thousand notebooks created in partnership with Portland’s Scout Books and featuring a pledge for writers to sign, an action-item list, and quotes about why such a movement is necessary in these times.”

As you might have noticed, the “notebooks” mentioned are Scout Books; and, Forest Avenue Press is backing the Main Street Writers Movement

Scout Books can be 3.5 X 5 inches (each starting at about $2 {more with…

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What is Your Michigan Amazon Author Page? Help #MotownWriters build a database #MichLit

We love authors and we want you to share your amazon author page in the comments


So click this link and add your page to the comments.


  1. Must be a Michigan Author!
  2. Must be to an Amazon Author page and NOT your book page.

Thank you!



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How to use Facebook to promote your business #motownwriters

Marketers, Make Facebook network your best tool to run highly effective ads to attract more customers. More than budget, invest in the following strategies.

With 1,700 million users, of which 1.3 billion are active daily – according to the latest investor report released in July 2016 – Facebook is the largest social network in the world. So, it is very likely that a lot of your customers are browsing it.

Given these numbers, it is no surprise that the Facebook advertising platform is the most advanced and efficient method to generate traffic to websites, conversions, and sales


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Book Marketing Gems: How to Market a Self-Published Novel 

Guest post by Kenneth Eade

Now that you’ve successfully self-published your book, you can sit back, relax and enjoy the income stream, right? Wrong. Self-publishing, like any other business, works on the 80-20 principle. You’re going to spend a good deal of time marketing your book. Why? Because nobody else is going to do it.

This article focuses on an initial publication with Amazon. When you launch your book for the first time, you will want to use the KDP Select free feature. When you have a book behind your belt and are developing a following, you can use the Kindle Countdown feature. But using one of these features does not insure that people will download it. You must go one step further…


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AirTime is Helping MI Children Read with Book Drive for Children’s Hospital, School Assemblies via @Worki ngKind & @MintArtists


CONTACT: Sherrie Handrinos


Phone: 734-341-6859

AirTime is Helping More Michigan Children Read with Book Drive for Children’s Hospital, School Assemblies

Metro Detroit, MI – AirTime Trampoline and Game Parks are on a mission to help more Michigan children read with an innovative new community outreach program to put more books in the hands of children, and encourage reading and fitness in fun and rewarding ways.

From March 24 – March 31, AirTime Trampoline and Game Parks in Novi, Sterling Heights, Troy, Westland, and Grand Rapids will be hosting a Book Drive for Children’s Hospital of Michigan. AirTime is asking guests to help support the reading initiative by donating new children’s books for hospital patients and their families. Each guest who donates a new children’s book will receive an AirTime Water Bottle and a Buy One Jump Pass get the 2nd Jump Pass Free voucher, for a future visit.

AirTime is hoping to collect at least 500 new children’s books (100 at each of their five Michigan locations) for Children’s Hospital during the week-long book drive.

“We’re really hoping to collect a minimum of 500 books with this drive,“ said Jennifer Morrow, Quality Assurance Manager, Airtime International Franchise. “One book has the power to change a child’s life, or at the very least, give them an escape from their present reality, especially when a child is sick. When a child is hospitalized, their family is typically at the hospital around-the-clock, and that includes young siblings of the patient. These books will not only help the patients at Children’s Hospital of Michigan, it will help their families, too.”

The Book Drive for Children’s Hospital is part of an AirTime community outreach program that launched early in March for Reading Month. All month-long the Trampoline and Game Parks have been inviting Metro-Detroit students to Jump Into Their Imagination, with elementary school assemblies that encourage students to combine 20 minutes of reading with 20 minutes of exercise each day, to build healthy minds, as well as healthy bodies. The school assemblies, which combine reading, creative writing, storytelling, and dance, provide kids with reading and exercise goals which can be redeemed upon completion for a free hour of jumping fun at all Michigan AirTime Trampoline and Game Park locations.

The next Jump Into Your Imagination assembly will be at Garfield Elementary School (10218 Arthur St., Livonia, MI) at 11:00 am on March 27, 2017.

For more information on AirTime’s new reading initiatives and media requests please contact Sherrie Handrinos at SherrieHandrinos

About AirTime Trampoline & Game Park


AirTime Trampoline & Game Park is a high energy trampoline and music experience unlike any other. Imagine getting your bounce on surrounded by wall to wall trampolines with the speakers pumping out your favorite songs. That is AirTime Trampoline & Game Park.

Launched as a Detroit, Michigan-based business, AirTime is dedicated to supporting local communities while offering a family-friendly, safe and exciting place to jump and experience air time.

AirTime currently has locations in Troy, Sterling Heights, Canton/Westland, Novi, and now in Grand Rapids, with a new park coming soon to Ann Arbor, Michigan.

Because life is good with music.
And even better with trampolines.

For more information visit AirTimetrampoline.com


Vickie Elmer

freelance writer + storyteller & career coach + creative career launcher

My profiles: LinkedIn and About.me
My Twitter: @WorkingKind & @MintArtistsMy articles: Groceries and children playing violins as connections for nonprofits.
My new creative careers nonprofit: Mint Artists Guild "fresh art from Detroit"

Boost 1 Marketing, Ltd., 30201 Orchard Lake Rd., Suite 130, Farmington Hills, Michigan 48334, USA

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How to create your own audiobooks to profit from the audiobook explosion via @jfbookman

Hi Sylvia,

Audiobooks are IN!

Sales for audiobooks are growing far faster than what’s happening in either print or ebooks.

With the recent, staggering growth in the audiobook industry, authors are realizing that getting their books launched into audio is one of the keys to their overall success.

Many indie authors consider narrating their own books, but aren’t really sure where to begin or what to expect.

  • They want to understand the process and potential challenges.
  • They would like to know how to calculate potential income, as well as what expenses may be involved.
  • They have questions about how to handle dialogue or dialects, charts and images.
  • They wonder how long it will take.
  • They fear the hurdles of setting up a home studio.
  • Most of all, they don’t want to take time away from writing to figure it all out.

That’s why we teamed up with author and audiobook expert Becky Parker Geist of Pro Audio Voices to create a training that would guide authors who want to record their own audiobooks.

An audiobook expert who began narrating audiobooks in 1981, Becky created a clear and concise guide, then added a variety of tools to make each step as easy as possible.

The result? Our brand new Audiobook Toolkit for Authors, written specifically for indie authors and covering everything from preparing your audio manuscript to marketing your finished audiobook to releasing your inner celebrity.

If you want to add a completely new revenue stream, created from the work you’ve already done, check out this concise and practical guide to audiobook production today.

To celebrate the launch of this new product, we have it on sale at $50 off until Monday.

Check it out here:

Audiobook Toolkit for Authors Launch Sale



P.S. Did you miss Becky’s information-packed webinar? Catch the replay here: "The Indie Author’s Guide to Successfully Recording Your Own Audiobook."

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Watch “Mailing Lists – Staying in touch with your readership #promotion” via @sormag


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Check out upcoming events for readers and writers in our Michigan Literary Network @Meetup #MichLit #MotownWriters #MotownLit


mwn newer

mwn newer

Check out upcoming events for readers and writers in our Michigan Literary Network @Meetup

Join our group there to be reminded of events and our discussion board as well.

We’ll love to have you!

If you have a writing group or big literary event, please contact us to be added to our calendar!


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Nina Simone’s “Four Women” Performed By Raynetta Manees

Raynetta Manees, Author

In honor of #WomensHistoryMonth and #BlackHistory this is my performance of #NinaSimone’s classic “#FourWomen,” from my 2012 CD “Singing In The Rayne.”

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3 Golden Rules For Your @Amazon Author Page #motownwriters

Dave Chesson Kindlepreneur
Dave Chesson

A Guest Post by Kindlepreneur’s Dave Chesson on the importance of the Amazon Author Page.

In the increasingly crowded world of self-publishing, it’s important for authors to do everything in their power to stand out from their competitors.

Of course, a quality book is always the best way. There is no substitute for a carefully crafted, well-edited book with an attractive cover.

While an author’s book is and always will be the main way to attract sales and fans, it is far from the only way. In fact, as more and more self-published authors up their game in terms of the quality of their product, it is essential to seek out other opportunities to make an impression on readers.

One of the best ways is by crafting an Amazon author page to connect with fans and give them a taste of your world as an author.

Read more…


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How to Optimize Your Book Launch Emails #motownwriters


You’ve probably read thousands of marketing emails over the course of your life, but have you ever thought about why you opened them?

If they persuaded you to take action, have you considered what it was about the copy that convinced you?

Understanding the elements of a compelling email will not only help you craft better emails, but it’ll also help you improve open rates and click-through rates for your own book launch campaigns


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#MarketingMonday w/@PamPerry: What to Do Daily, Weekly and Monthly to Brand Your Book #bookpromo #ammarketing

820d9-pamperry-731603“The key is not to prioritize what’s on your schedule, but to schedule your priorities.” – Stephen Covey

Most authors will not become millionaires unless they have multiple works or multiple streams of income that can keep their income level consistent. Otherwise, they will not be able to give up their “day jobs.”

But there are ways to build momentum, expand your platform and solidify your brand so you are successful. Most authors tell me, “I don’t have time” or “I don’t know what to next” or “I hit a brick wall – and I can’t seem to get motivated to market anymore.”

You can market yourself everyday just by doing these things. When I coach clients, these are the things I tell them to do on an ongoing basis:


  • Attend a writers meeting or critique group.
  • Ask for reviews or endorsements from those you’ve given “comp” copies too.
  • Attend a civic organization and tell the members what you do.
  • Read trade publications like Writer’s Digest or The Writer.
  • Take a teleclass or attend another type of live internet event.
  • Look for contests you can enter or awards you can nominate yourself for.
  • Create a YouTube video message or be a guest on a local cable show.
  • Hold or plan a teleseminar.
  • Update your media list & research for new ones to add.
  • Invite a media person you’ve admired to lunch.
  • Participate at an event by speaking, presenting or teaching.
  • Write articles and submit to article directories.
  • Post reviews of other books you’ve read on Amazon.
  • Write and post press releases.
  • Write and pitch feature stories to the media.
  • Create and distribute an online or direct mail newsletter.
  • Reach out to bloggers and see if you can do a “blog tour” with them.
  • Meet with your advisors, mentors or “master mind” partners.
  • Add additional information to your website or blogsite (i.e. a blog article, a link).
  • Keep in touch with key bookstores that are selling your books.
  • Email mini-courses to those who sign up via an Eblast that you send out.
  • Manage back end tasks such as customer support, accounting, sales, etc.
  • Look for easier ways to do business. Ask others what systems they use.


  • Give someone you meet one of your books and follow up in 30 days.
  • Visit an online forum and participate or get some PR coaching.
  • Look for new articles to read on internet marketing and joint ventures (Google).
  • Listen to podcasts (look for the topic of interest online in a podcast directory).
  • Send an eblast to your email list – giving them a tip or link to blog post you found helpful.
  • Mail a handwritten note or postcard to someone you met in person or connect with online.
  • Post to your blog & add a new feature to “amp” it up (get cues from other blogs).
  • Drop postcards or bookmarks at places where you regularly go – bookstores, libraries, hair salons, cleaners, restaurants, coffee shops.
  • Update your website or blogsite by adding current “media hits” and interviews.
  • Send an email to someone online you would like to connect with.
  • Interact with a “group” on Facebook or LinkedIn.
  • Get to know the key authors / leaders in your field. Follow their blogs or Google them to see what they are up to.
  • Keep track of your stats on your website, blogs and Ezine opens.
  • Do at least one blog talk show or at the very least call-in to one.
  • Post a bulletin on your MySpace or Facebook and add some new blogs.


  • Write. Write. Write. That’s your main job. Content is king!
  • Read some trade pubs or read magazines in your niche.
  • Comment on someone else’s blog.
  • Make a phone call to a media outlet you’d like to be featured on.
  • Read the daily newspapers looking for topics you can comment on.
  • Scan columns by the regular columnists and give feedback their blogs.
  • Add friends to your Facebook, MySpace, LinkedIn accounts.
  • Follow someone new on Twitter or Shelfari.
  • Add people to your database that you meet or have not been in touch with (with permission).
  • Add an automatic signature to all the emails your answer.
  • Twitter by sending a link to your blog, or a favorite blog, or a free report they can download.
  • Participate in message boards, chat group or yahoo groups that are industry related. This helps to increase exposure and give your information to stay on the cutting-edge.

For a creative writer and author, time is managed with calendars – not with clocks. What you are doing is leaving a virtual “footprint” everywhere you go – online and offline. These elements can be implemented with little or no outside help.

If implemented correctly and consistently, these mini-marketing tactics can help revolutionize your ministry or business in no time. By continually branding yourself with the key message of your platform, people will come to you for information and expertise.

Remember to have a marketing mindset and let people know why they should buy your book (mention the benefits of what the book will do for them.) Keep the main thing “the main thing” – focus on changing lives and making an impact for the Kingdom.

Building solid relationships is critical at every stage of branding. Don’t expect instant results though. Trust is the basis of all relationships. Trust is never freely given – trust is earned. Demonstrate your solid commitment and be willing to stay the course.

Pam Perry is known as the “PR Guru”, “Marketing Whiz” and “Social Media Expert” by the national media such as Detroit Free Press, Publisher’s Weekly and Gospel Today magazine. She was named one of the Top 50 Black Women Business Online by BBWO.

Perry has arguably been one of the more high-powered and visible figures in public relations. Her career serves as a notable example of the potency that personally handled promotion has acquired in the mass media. Perry’s rise in the wrangling world of publicity began when she worked in public relations and advertising. Learning the business from the inside out, Perry and eventually formed her own firm, Ministry Marketing Solutions, Inc. To see how she help clients achieve their goals, see http://www.PamPerryMentoring.com

Article Source: http://EzineArticles.com/expert/Pam_Perry/267934

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Work With Pam

Take The Next Step:

I’m interested in coaching/consulting services

I’m interested in “Done For You” Marketing, Branding & PR Services

I’m interested in Pam’s low priced mentoring program

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Publishing Tip: Why Authors Shouldn’t Worry About Piracy

Publishing Tip: Why Authors Shouldn’t Worry About Piracy

One of the common questions from new writers is, “How do I stop people pirating my work?” 

Many of them are even concerned about sending a manuscript to an editor, just in case it ends up on Amazon as a bestselling book under another name.

But authors should be more concerned about obscurity than about piracy, as Robert Kroese discusses today. 

About two years ago, I was on a panel at a writing conference with another author who had self-published a cookbook. I listened while this author declared that she refused to make a digital version of her book available until “they do something about piracy.”


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