Image via Flickr Creative Commons courtesy of Anja Pietsch.

I asked you guys to tell me in the comments what you would like me to blog about, so today we are going to talk about the author platform. When do we start? When do we need a newsletter? How do we find time?

I think we have reached a point in the new publishing paradigm that I no longer have to beg and plead and make jazz hands for writers to realize they need to build a social media platform if they ever hope to SELL their books.

I hear a lot of this:

Well, why be on social media? I don’t yet have a book for sale. 

Because it is easier to talk to people when you don’t feel like you have an ulterior motive.

I just signed a contract for my book. Should I build a platform now?

*weeps and breathes into paper bag*

Facebook doesn’t sell books.

Sure it does.

I know I need to put together a newsletter but since I don’t have a book out yet, I don’t know what to say. 

Whoa! Slow down there partner! Dig the enthusiasm, but slow down.

Yes, we need to have a social media platform and ideally a blog and newsletter, but this is not something we can rush. This job is a LOT like farming. We buy the land, clear it, prepare it, seed it, wait, tend weeds, wait some more, pray for fair weather, root out pests (trolls) and even then? Most of the time what grows in the first few years isn’t ready for market. It still needs time to mature enough to bear fruit.

So we rotate crops (topics). Clear again, fertilize, weed, and it is a lot of small very unsexy activities that are done a little every…single…day.

We can’t rush a platform any more than we can rush a peach orchard.

Too many writers want to rent the peach stand to sell peaches but they never bothered planting any trees. In a panic, they go BUY peaches (followers) and hope that will be just as profitable.

Or they rush out after they’ve written the book and scrape together a platform and hope then people will buy their books when they’ve spent almost no time cultivating a relationship. This is akin to trying to harvest peaches from trees we planted three months ago. Doesn’t make sense with an orchard and makes even less sense on-line.

Thus my answer to when is the best time to start a platform? Um, yesterday.