By Irene Watson
Few things frustrate me more than authors who give up on their dreams. They’ve always wanted to be an author, and they’ve finally written a book. They’ve done everything right from doing research to having the book professionally edited and having a beautiful cover designed. They’ve even built a website and had the book listed at online bookstores. But then the trouble starts.
All these activities they’ve already done can be done from the comfort of their homes. That’s part of the problem. Up to this point, these authors haven’t had to go out into the public eye or even had to pick up the phone to talk to people.
When you meet these authors and ask them how their book sales are going, they will tell you, “Slow, but I’m not good at marketing.” And they will have a resigned air about them, sadly accepting failure. At times, I have suggested to such authors to join a publisher or writer’s organization so they can learn how to market their books, to which these authors have told me, “I don’t go to conferences. Those are just social gatherings.” Obviously, they feel more comfortable staying home, not meeting anyone, and not selling books. “I don’t want to schmooze,” they will say. Sorry, authors, I hate to tell you this, but here goes: If you don’t schmooze, you lose.