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A. Yes, using only one social media platform can hurt you. For new authors and writers each social media platform is the equivalent of television, radio, print advertisement, and other forms of marketing. Utilizing only one source is like saying “All my readers live on one block so I’m going to put up a billboard at one end of the block.” Well, that’s great, but what if they drive the other way? The other end of the block could either be Facebook, Twitter, Instagram, Musical.ly, Snapchat, Pinterest, or Tumblr depending upon your target market. If you’re concerned that you won’t be able to manage them all then start out with one, get a rhythm going, master it, and then make sure to add another social media platform as you become comfortable. Remember, you want to be everywhere that your readers are and different social media platforms give you the opportunity to be found as your readers are able to narrow their search by using hashtags. #books #readers #authors #writers branding #marketing #promotions #coaching #brandstrategy #businessstrategy #instagram #facebook #twitter #snapchat #musically #socialmediastrategy #socialmedia #socialmediacampaigns #socialmediacreation #socialmediaidentity #socialmediastrategy