Posts Tagged With: coaching

EyeSpecs- Post #6

Are you an author, writer, blogger, book promoter, book marketer, book coach, or publisher? Drop in weekly on the Motown Writers Network site where Eyeology INC will post snippets, tips, videos, quotes, and Q/A’s to bring value to whatever it is that you do.

Today’s #Q&A

strategyA. Everything. Strategy plays a major part in everything that we do from writing a book, business, branding, and just plain ole’ life. When we decide to create goals or take on a major book project, the first stage should be one of strategic planning (strategy). Your strategy should include what you want to do, who you’re trying to reach (who will benefit), what you want your outcome to be, and what you’ll do to accomplish it. Being able to strategize helps you to create the most effective ways and opportune times to manifest your book project. Strategizing will help you to stay the course and yield the best results possible. Strategy is not only the planning of goals and projects but the maintenance of them as well. If we do not strategize on what we’ll do to maintain our book projects, we’ll end up putting out ingredients of the pie into the universe rather than the whole pie itself. Wouldn’t it be best to put out the masterpiece once its done rather than just the pieces? Strategic planning includes timing. Timing is important to bring a project or goal to its full completion and is the glue that binds it all together so that you serve no wine before its time. How important is strategy? Strategy is integral to the success of any goal or project. When we have the pieces but do not know where they go, how to put them together, or even when to put them together; a Book Coach, Brand, or Business Strategist can help you effectively accomplish this.


#brandstrategy #lifestrategy #businessstrategy #strategy #strategicplanning #planning #brand #business #life #lifecoaching #businesscoaching #brandcoaching #coaching #training #lifeskills #personalgrowth #socialgrowth #businessgrowthanddevelopment #personalgrowthanddevelopment #eyeologyinc

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EyeSpecs- Post #5

Are you an author, writer, blogger, book promoter, book marketer, book coach, or publisher? Drop in weekly on the Motown Writers Network site where Eyeology INC will post snippets, tips, videos, quotes, and Q/A’s to bring value to whatever it is that you do.

Today’s #Q&A

social-media-outletA. Yes, using only one social media platform can hurt you. For new authors and writers each social media platform is the equivalent of television, radio, print advertisement, and other forms of marketing. Utilizing only one source is like saying “All my readers live on one block so I’m going to put up a billboard at one end of the block.” Well, that’s great, but what if they drive the other way? The other end of the block could either be Facebook, Twitter, Instagram,, Snapchat, Pinterest, or Tumblr depending upon your target market. If you’re concerned that you won’t be able to manage them all then start out with one, get a rhythm going, master it, and then make sure to add another social media platform as you become comfortable. Remember, you want to be everywhere that your readers are and different social media platforms give you the opportunity to be found as your readers are able to narrow their search by using hashtags. #books #readers #authors #writers branding #marketing #promotions #coaching #brandstrategy  #businessstrategy #instagram #facebook #twitter #snapchat #musically #socialmediastrategy #socialmedia #socialmediacampaigns #socialmediacreation #socialmediaidentity #socialmediastrategy



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#EyeSpecs- Post #1

Are you an author, writer, blogger, book promoter, book marketer, book coach, or publisher? Drop in weekly on the Motown Writers Network site where Eyeology INC will post snippets, tips, and Q/A’s to bring value to whatever it is that you do.

Today’s Q/A


A.)  First things first, we want to commend you on all of your efforts! It’s not as easy to create brand recognition as you’re probably making it look but you’re doing a great job! Being human, many of us want a return on our investment immediately but it doesn’t work that way. Sometimes it takes quite some time to build brand awareness. The keys however, are consistency and patience. While you’re working those keys here are a few things for you to think about while building your social media presence. Create a story for your brand. Your brand’s story gets potential clients and customers involved and invested in your company because they know “the history” and “the why” your brand exists. Also, be sure to send clear and concise messages about your brand; as it takes time to build your brand’s credibility. Your mission is to be sure that every aspect of your brand coincides. The goal is to build a relationship of trust between you and your potential clients/customers. Hope this helps!
#branddevelopment #brandreconstruction #brandstrategy #brandawareness #brandrecognition #socialmediastrategy #socialmediacreation #coaching #brandcoaching #businessgoals #businesscoaching #businessstrategy #eyeologyinc

At Eyeology INC, we believe that Innovation Necessitates Creativity and our main goal is to help you reach the world NOW

Contact us today today to see
how we can help you
put the pieces together

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Social Media for Authors: What I really want to say is…

Writers are master story tellers. We take lessons and experiences; add characters, plots, antagonists and protagonists to the mix to produce products for customers all over the world to buy. But why does social media appear to be so problematic among authors?

The quick answer to this million dollar question is; just like a writer sends their transcript to an editor to check it for grammatical errors and make sure the story flows, they should also consult a social media strategist to help them develop an on-line communication plan (a script) that works for them.

After the social media plan has been established, character disassociation or roleplaying is an excellent tool for authors as they move into their role as best-selling author. Once you establish you are an award winning or best-selling author, you can determine what you really want to say to the world.  

Register today for the Upgrade Business Boot Camp November 14-16 from 6p – 9p

Coach Versandra Kennebrew

The first day of the boot camp is free to the first 10 authors to register on-line.  Get to know a social media coach and technology consultant that cares about you and your literary projects.

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Social Media for Authors: Who are you and why are you here?

Coach Versandra

As a writer, speaker and coach I absolutely love social media. To me, it is the most amazing vehicle for global communication. No, I am not one for logging in to Facebook to talk about sitting on the porch watching the cars drive by, but I do visit my special places on the world-wide-web often. Typically I visit in the morning and then again in the evening to connect with my readers, clients and business associates. Sometimes I am only on-line for 10-minutes and other times I may hang out for an hour. My focus when I am there however is to connect, share and express who I am.

I told you already what I do for a living, but who I am runs much deeper than a title. I am a very passionate woman of faith who has been a talker since I was a youth. As a matter of fact, during my senior year at Ramsay High School in Birmingham, Alabama, I was given the official title “Most Talkative.” At first I was offended. How could they possibly decide that I talked more than any other young lady in my graduating class? As the years went by, I began to see what others saw in me and gosh darn it, I did what every warm blooded American does when a gift or talent is discovered, I capitalized on it.

Ok, I’m telling you more about what I do but look deeper into my words. I’m telling you who I am but do you hear me. Are you really listening to my story? I believe I’m beating around the bush because I actually don’t like putting a label on who I am.  I hate being put in a box. But, one day I was watching television and saw Halle Barry speaking about one of her many philanthropic efforts to support survivors of domestic violence. In that interview, she matter-of-factly stated that she was a “Life Changer.” That title resonated with my spirit and I claimed it. My mind took me to the booth inside the Thai Food Restaurant in Greektown where my business coach and I sat and discussed the reinvention of my business. My tagline “Touching the World” described every product and service I provided and now “Life Changer” described who I was.

This is a sample of how an author can connect with their readers using social media via a blog. The above three paragraphs tell your readers who you are and why you are on Facebook, Twitter, LinkedIn and YouTube.   Now you are set apart from every other fiction and non-fiction writer using social media. Your readers are searching for you on-line. They are hoping to connect with you on a personal level. You know how fans talk about their favorite sports player? If you did not know it, you would believe they were friends from back in the day. They simply take bits and pieces from the news, interviews and gossip of course and talk about them as if they know them. This is also how your fans want to connect with you.

I know what fans are looking for because I listen when I run into them at the grocery store, the movies and even Starbucks. They always say, “I know you” then they continue to tell me something personal about myself. This summer, I attended the Kem Live @ Mack & Third: A Call to Service event, and on my way to my car, I saw a distressed young lady sitting on the steps of the Masonic Temple across from Cass Park in Detroit, MI.  I sat beside her as she told me her story. Several people stopped to hug me as they walked by and the young lady said the famous phrase “I think I know you.” She continued to tell me about how I took care of my brothers because my mom was mentally ill. She said her mom was sick too and that she just put her out of the house and didn’t care about her. She explained that she read my book at the local shelter where she was residing. Besides this personal story, the book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, by Ann Handley, C.C. Chapman has all the research and more killer blogs for you to read. Content Rules is an essential read for every author. I use what I learned in this book every day.

More Social Media Tips

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