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A. great question, with a loaded answer! Here is the short of it. You should be looking for individuals and companies that can represent your brand well. Their personal and business brands must be complimentary to your growth, expansion and brand identity. They specialize in your area of business and or seem to have a deep interest in developing niches as well as have the capabilities of helping you get to your desired destination. Their helping you though, does not absolve you of any effort to do your part. You are seeking individuals and companies that are professional, business saavy, and can work together with other individuals and companies to maximum your image, identity, and reach. There are a number of individuals and companies who can do all three but sometimes its hard to know if you’re both a good fit for one another. Start off with a shorter contract/ agreement that allows you the time to see if it is exactly what you need. Hope this helps!
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