Posts Tagged With: marketing tips

#MarketingMonday w/@PamPerry: Bloggers and Blogging Can Create Publicity for Your Book or Ministry #bookpromo #ammarketing

820d9-pamperry-731603Authors should know that there’s a gold mine online!

What’s all the talk about Blogs? What’s a blogosphere?

Well, it’s another vehicle to “get out there.”

When I coach authors, I ask them if they have a blog. Then I ask them if they even subscribe to other blogs or even read and comment on other blogs. More times than not they answer, “No. Why?”

Are you blogophobic? Are you one of those people that “don’t get it” when it comes to blogging, social media and the constant internet chatter?

Whether you love or hate technology, it’s something we all must deal with. And if you’re in business, have a ministry or want to be noticed as an author or artist – a blog is a “must have” if you want to be relevant and extend your brand.

A blog (short for web log) is a type of website that functions as an online journal, with the most recent entry displayed first.

As recently as ten years ago, blogs didn’t exist. It’s estimated that there are between 50 and 100 million blog readers in the U.S. And according to blogworldexpo.com, Blog readers average 23 hours online each week.

An essential aspect of social media is the idea of staying connected and communicating with an audience. Blogs are about two-way communication – because when you write a blog entry, people can comment. Hence, blogs led the “Web 2.0” revolution!

Besides, blogging is fast, cheap and can be fun! It’s a way to put your personality on display – frequently!

Nickcole Byrd, an ordained minister at Higher Dimension church in Houston, Texas and author of “The Purple Book of Success” says, “Blogging is a creative and surefire way for people to experience you, your service and or product. It allows readers to take part in my world as it relates to empowerment and leadership. As a writer it provides a canvas for me to further develop concepts and ideas for future writing endeavors. Blogging creates an infallible opportunity to leave a writing legacy.”

If you already have a traditional website, you can start a separate blog. There are programs that will automatically display your blog posts on your website. Even if you already have a traditional website, you can still add content pages to your blog to make it more like a website. Nickcole Byrd creates “blogsites” for ministries. This is a blog that functions as website but is really a WordPress blog. She can also attach the blog to a current website too. (This will increase your Search Engine Optimization automatically too.)

Byrd created Ministry Marketing Solutions’ website which is really a “blogsite.” She set it up and we update it without any help. No technical skills needed! That’s the beauty of a blog. Anyone can do it!

Each of the entries or articles is called a “post” and the posts are usually updated once or twice a week. They are never long posts (about 300 words). Sometimes posts are lists of favorite things or links, a video from YouTube, a comment on current events or an interesting photo with a tag line.

Whatever you are passionate about, that’s what you blog. Before you set up your blog, think about what you like most – do you want to write opinion, teach theology, do videos, create conversation, or just have a place share your creative content – songs, sermons, devotionals, etc. It’s your blog – there are no rules!

“To connect with audiences today, you need to stop pushing your message out and start pulling your customers in with good content that spreads like a virus via social media. And there is no better tool for this than the blog, said Byrd.

“Blogging gives aspiring entrepreneurs, ministries and authors a strategic way of marketing and influencing buyer’s decisions to buy their product or buy into your ideas. When you post good content, it’s a key way to position yourself as an expert and thought leader. Websites give your validity online – but blogs build your brand and connects to your core audience consistently,” concluded Byrd.

Make your PR stick, blog on and make it viral!

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” She offers help through her private mentorship program at http://www.PamPerryMentoring.com

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#MarketingMonday w/@PamPerry: Here’s How to Get Publicity That Will Stick #bookpromo #ammarketing

820d9-pamperry-731603Before you put yourself “Out There”… Do You have the Edge? Here’s how to get it!

“You can tell more about a person by what he says about others than you can by what others say about him.” John Maxwell

If you really want to “get out there” – make sure your packaging is tight. Work on the outside packaging as well as the “inside package.” If not, you’ll be hiring a publicist to do crisis PR for you because you’ll need someone to do reputation management. And it’s harder to stop bad press than to create good press!

So, what is the Edge? It’s that “IT” factor that propels success in life. Do you have it? People who have the Edge share a number of characteristics. They are successful, but never at the expense of others. They are people who genuinely love and care about others. They abide by the Golden Rule and excellence (not perfection) is their goal.

They are long-term survivors in the business world, which has a way of devouring its own. They survive because they maintain friends. Relationships are the key to their success. They know more than networking. They connect with others and click!

They keep these friends because they are loyal to them. Their networks invariably describe them, in glowing terms.

Here are some of the qualities that can help you develop the Edge – which is essential before any PR campaign is to begin.

1. DEPENDABILITY. Do what you say you will do. This can be tricky, because it involves a certain amount of self knowledge and self management. If you say you’ll follow up by 9 a.m. Friday, you have to know what is feasible for you to be true to your word. How long will it take you to finish a project based on other things going on? You keep your schedule and know your work habits..

Never say, “I can not” before you’ve tried.

2. TRUSTWORTHINESS. You may hear gossip, but you do not have to pass it along. Don’t spread something that is confidential. If you get a reputation for discretion, everyone will confide in you and you will know everything that is going on, even if you do not talk about it.

3. RESPONSIBILITY. People with the Edge accept responsibility for their actions and don’t blame others if they fail. They don’t make excuses and freely give credit to their associates. They are quick to apologize when they are wrong. A great trait to have!

4. COMMUNICATION. Keep in touch. Call people back. Be a nice person and write short, friendly email or regular notes to stay in touch. If you are in contact with your network of friends and associates when things are going along fine for you – you’ll see that they’ll be there when you need them. Don’t just reach out to people when you need a “favor.” People know when they are being used.

5. GENEROSITY. Make a habit of being generous and kind. Do things for free without expecting a return for it. Volunteer. Give away information or small bits of advice. Pass along job leads and provide tips to those looking for a job. Look for opportunities to put people in touch with each other. Be known as a “go to” person. Someone who is a “giver” not a “taker.”

If you recommend a friend for a job or give them a lead for some business, you have given that friend a tremendous compliment and you have earned some long-term loyalty.

Even though you sometimes must say no to a request, make sure in some way you are always saying yes. Here is one way to do it. Whenever you decide you can not do something, give a credible reason then offer to help in some other way: “I can not attend this event because I am right in the middle of this assignment, but I would give you another person who would be willing to go and they would really get a lot out of it.”

6. COURTESY AND KINDNESS. If you can’t pray about it – don’t talk about. Speak well of people or do not speak at all. This includes people who have fired you, wronged you or spoken badly about you. This is really how to have the Edge! This will toughen you up and mold your humility.

Display good manner at all times, particularly with those who actively antagonize you. It will drive them absolutely crazy. It may also win them over. The Golden Rule at work – will yield Gold every time. Do unto others as you would want them to do unto you!

7. INTEGRITY AND ETHICS. If you can’t do it in front of your child, then don’t do. If it makes you uncomfortable or you feel a “ping” in your spirit – that’s a sign that is telling you you’ve crossed the line and in a danger zone. Develop a standard of behavior you can live with. Let your conscience be your guide. Let peace rule. This means when you make a tough decision, you feel you have done the right thing, even if it hurts.

8. PERSISTENCE. No one is ever a success in life unless they know how to persist. This is probably the most single way to get the EDGE!

Victory is assured to those who endure – until the end. Almost everyone has one good idea, one good effort, one good impulse. People with the Edge prove themselves by repeatedly being willing to do what others will not. They are not quitters. They are relentless and will try every angle and research every opportunity – and because they are relationship driven – will enlist the help of their friends.

People with the Edge can get everyone in the boat rowing in the same direction.

Before you think a good photo, brochure, corporate logo, website and press kit will give you the Edge – think again. The Edge is takes time to develop. Character counts and it starts on the inside. It starts at home. It starts within.

No amount of PR can promote the right message if you don’t have the right interior motives. It takes time to become that sharp, so you might as well start now: in business, you are only as good as your relationships – with God, Yourself and others.

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” She offers help through her private mentorship program at http://www.PamPerryMentoring.com

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#MarketingMonday w/@PamPerry: How to Social Network to Have True Success #bookpromo #ammarketing

820d9-pamperry-731603Networking with Real Power – From on HIGH!

“Whatever affects one directly, affects all indirectly. I can never be what I ought to be until you are what you ought to be. This is the interrelated structure of reality.” Martin Luther King, Jr.

I have always been wired to network. I love sharing information; connecting cool people with other cool people, seeing groups come together for a common cause. There’s strength in numbers. Jesus said, “I can of mine own self do nothing” (John 5:30).

Because networking is so much a part of my personality, I have been teased a lot. I had even begun to think I was a bit strange – until I realized Jesus was a networker. He had to be. He took twelve folks and revolutionized the world. He turned it upside down!

He had a life-changing message that He imparted into mankind through the networking of men. The twelve disciples told some people, and they told some people, and so on and so on…

Isn’t that what life is all about? No man is an island – we all need each other. How could anyone have received Jesus Christ as their Lord and Savior if they had not heard the Gospel? And how can they have heard without someone telling them? (Romans 10:14). That’s the ultimate “network.” Hooking people up to the “true vine” because Jesus said, “apart from me you can do nothing” (John 15:1 and 5).

Rev. Dr. Martin Luther King talked about networking too. He said, “As long as there is poverty in the world I can never be rich, even if I had a billion dollars… I can never be what I ought to be until you are what you ought to be. No individual or nation can stand out boasting of being independent. We are all interdependent.”

Networking is not always about getting. It’s really about giving. Actually, you’re more blessed when you give than when you receive (Acts 20:35). I have a passion for God which has caused me to have compassion for people.

We must be committed to helping people. Ephesians 4:3 says, “make every effort to keep the unity of the Spirit through the bond of peace.” When we network together, we weave a bond of ultimate power. Creating alliances and cultivating relationships is critical today, especially in business.

Networking is love in action (see 1 Corinthians 13). The master networker, best-selling author of “Success Runs in Our Race” and publisher of the Success Guide, George C. Fraser said, “I think success really involves the situations you get yourself into and the people you meet. No one can be successful by themselves – it’s the relationships that you develop with the people around you. Throughout my life, I’ve had people who helped me do better.”

Success does run in our race. Fraser has been on a mission to link African Americans together for the betterment of them all. For more than ten years, he has published The Success Guide to accomplish this goal. More than an upscale directory of contacts, it is the only vehicle that has African American professionals from 7 different countries and 75 cities. “It’s networking in an instant with real people getting real results,” said Fraser. He is also the author of the new book, “Click.”

The Bible tells us in Matthew 25:39 to “love your neighbor as yourself.” This is the key to a successful life. Another recurring phrase in the Bible is “one another.” We are to: love, instruct, encourage, stir up, lift up, rejoice with, prefer, serve, pray with, submit to, admonish, minister to, fellowship with and edify one another. Sounds like networking to me.

Nobody gets to the highest peaks without help from others. Networking is the identification of relationships for the purpose of sharing information and resources. Taking time for people and communication is the key. Don’t ever get too busy to share information or your wisdom.

Success comes when you hook up with like-minded folks and kindred spirits. Moving ahead often involves reaching out and being willing to give. We reap what we sow.

So, how does one “network” for success?

Here are some practical tips to implement:

1. Be visible. Dress sharp and snappy. Look like someone others want to know because your image says “success.” Be willing to attend functions alone. Networking expands your circle of influence, builds your personal brand, and garners support.

2. Give before you get. Sow before you reap. Look for ways to be a blessing. Share information and resources with contacts before asking them for anything. Search for their interests and goals when meeting someone new. Figure out a way to help them.Gather, collect, and distribute info. Position yourself as the “go to” person for ministry information. Provide regular updates about helpful events or books. Use an email database system like Constant Contact or AWeber to simplify the process and send information attractively.

3. Write your vision. Make it plain. Make the most of networking opportunities by having eye-catching marketing materials. Have more than a business card when going to a conference or event. Be intentional about your purpose. Have a bookmark or postcard describing your book. Offer a CD or brochure as a speaker.

4. Demonstrate your sincere faith by being a person of character and integrity. Follow the Golden Rule which says, “Treat others as you want to be treated”, with respect and courtesy. Follow up and follow through. Deliver on your promises.

So be deliberate in creating partnerships, building relationships and keeping friendships. Make it your intent to be kind, really care about people, treat others with respect and value everyone.

If professionals work together, exchange ideas, contacts and learn how to joint venture – we’d really be about our Father’s business and that’s real power networking! By letting God direct and guide our actions, we’ll have the ordained relationships for success and that’s better than any social network.

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” For a free MP3 of “What Every Author Should Know,” go to http://www.PamPerryPR.com. She offers help through her private mentorship program at http://www.PamPerryMentoring.com

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#MarketingMonday w/@PamPerry: Author’s Tip Sheet – How to Work With the Print Media #bookpromo #ammarketing

820d9-pamperry-731603Follow these 12 steps and you’ll see yourself in print – OFTEN.

1. Get newsworthy info into the hands of the media. Make a habit of sending out releases on a regular basis about your events, special speakers, or anything impacting the community at large. Use a media directory or “Google” on the web to find names and contact information.

2. Get to know the beat of reporters of the daily and weekly newspapers. Position yourself with them as an accessible and reliable source and a key authority to be featured in future stories.

3. Read the dailies, weeklies! Respond to articles where you can take a stand on an issue while branding your book by writing a “Letter to Editor” or an “Op Ed” – Opinion Editorial.

4. Send out media releases for really intriguing or fascinating human interest stories by using news wire services. Wire services get wider distribution and can be picked up by national media via the web.

5. Place ads in local newspapers and monthly magazines. Have the ads consistent with your other marketing materials.

6. Become a regular advertiser in at least one publication. You build brand equity with that audience by advertising in one publication. They learn to trust you. Purchase ads in souvenir program books like the NAACP or SCLC to show your commitment to the community.

7. Feature bold graphics and a lot of white space in your newspaper and magazine ads. Keep copy to a minimum. Steer people to your web site. Color commands attention and adds impact. It also gets better ad placement in newspapers.

8. Supply media with well-written and professionally developed press kits. Include press releases (the who, what, when, where, how and why), fact sheets, bios, photo, brochure, annual reports and news clips. Suggest a story idea in the cover letter. Use the industry format for releases to improve your chances of gaining publicity.

9. Expect very little communication back from editors. They are very busy every day with tons of lead for stories. Assign an intern or team member to follow up by phone, email, or both.

10. Read any and all publications you can. Note stories that deal with issues important to your ministry. Add that reporter to your media contact list to send them future releases. The best media lists are the ones you personally create and are familiar with the reporter’s work and style.

11. Send out thank you notes to reporters who feature you in stories. They will remember your personal touch and will keep you in mind as a good source in the future.

12. Assign a photographer to take photos at ALL events where you are participating. Releasing the photos to the media after an event is called Post-Publicity. Send the photo with a brief description of the event. Identify the people in the photo with a label on the back. Realize that newspapers always need good photos. Most black newspapers love to chronicle events in the community.

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” She offers help through her private mentorship program at http://www.PamPerryMentoring.com

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#MarketingMonday w/@PamPerry: Top 10 Things Every Best-Selling Book Must Have #bookpromo #ammarketing

820d9-pamperry-731603If you talk to any author, they will tell you that writing their book was the easy part – compared to marketing it and getting folks to buy it!

You can go to any bookstore and get a book on how to publish your book or do a Google search on book publishing. (I recommend Dan Poynter’s Self-Publishing Manual – he’s been called the guru of self-publishing). You can even get a good editor to help you with your rough manuscript. If you really don’t want to do that much work and want to get your book out fast, you can go to “AuthorHouse” or “lulu” and have books produced as you needed. This is called Print-On-Demand (POD) – first- time authors; they take your word document and turn it into a book. FedExKinkos is even in the book producing game.

The production of a book is now pretty common. That’s why we see so many people doing books.

But are the books selling? After the books are back from the printer/publisher – the real work begins. It’s time to promote and sell your book. You have just opened up a business. Like any new business, you need a business plan plus extensive knowledge of the field you’re in and good advisors. A standard statistic you need to know according to book industry sources: there are over 150,000 new books published every year. And typically we see the same roster of authors on the New York Times Best-Seller’s list.

As a book publicist for over ten years in the Christian literary field, I see what flys and what fizzles. Before you embark on this costly venture (prepare to spend at least $2,500 up to $10,000 for editing, production and promotion), I would like to share with you what I’ve learned on what makes a best-seller:

1. Title – is it griping, interesting? Would one know what it’s about without reading anything else?

2. Cover– people do judge a book by its cover. Make sure it has enough punch to stand out on the shelves among the thousands of other books. Is it clean, neat and crisp – yet interesting? Hire a professional!

3. Endorsements – what others say about you is key. Who these people are is even more important. Pull together the “best words from the best people.” It will pre-sell your book before you even open your mouth.

4. Writer’s credentials – do you have anything else with your byline? Do you blog? Do you have an audience that actually likes what you write?

5. Knowledge of the Market the book will reach – and the author’s reputation in that market. The author must create a market for himself by really addressing the needs of that market, knowing that market and communicating the right message to that market.

6. Timing – in relation to other events going on in the world/society. Are there movies, songs or talk shows that are bringing up the subject you have discussed in your book? Do you read the newspaper regularly and respond with Opinion Editorials when they are discussing “your” platform/topic?

7. Advertising – targeting the right message to the right media at the right time. Consistently!

8. Media coverage – publicity. The frosting on the cake. Getting on radio, TV and in newspapers and magazine and Ezines. Consistently (with advertising too).

9. Distribution – If you want to be a best-seller you must have your book available. Make sure you sign up with a distributor or wholesaler so it is accessible to bookstores. (Amazon is not national distribution… it is a website) Best-sellers are sold in real bookstores and they only order from distributors or wholesales. (See Sally Stuart’s Christian Writers Market Guide for distributors to approach. Note: You must have a press kit and solid marketing plan for them to consider you).

10. Word of Mouth – The best advertising. The more “buzz” you have about your book the better. How do you get people talking about your book? By engaging in their culture and creating messages in their media. Be relentless in your goal to be a “best-seller” – and it will happen if you commit to the publicity process and pray for favor.

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” She offers help through her private mentorship program at http://www.PamPerryMentoring.com

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#MarketingMonday w/@PamPerry: Five Things Christian Writers Should Know #bookpromo #ammarketing

820d9-pamperry-731603“Just because you have a computer, doesn’t make you a writer,” said a publishing executive at a recent Book Expo of America.

Fact is 81% of all Americans think they should write a book (according to Write & Publish magazine) and only two percent of that crowd ever actually complete a manuscript – and get it published.

True computers have made writing a book easier and print-on-demand (POD) has made publishing a snap. Problem is there are about 150,000 new books a year and they’re not all selling!

So here are some simple things to do to move you from book idea, manuscript to real sales!

Learn about writing. Taking writing courses. You can go to American Christian Writers website and get info on their American School of Christian Writing, The Writer’s Institute and/or Writer’s Mini Course. Also subscribe to their newsletter (The Christian Communicator or The Advanced Christian Writer). Take time to go to various writers’ conferences where you’ll meet editors, publishers and other authors. You may even find a mentor at some of these events.

Getting a writing mentor is so critical to your success – if you listen and heed their advice! There are tons of book coaches. Google book coach.

Finally, read! Best-selling Christian fiction author, Victoria Christopher Murray, said on a recent Chocolate Pages Show, “In order to be a good writer, you have to read good writing.” I am so surprised when I talk to many Christian writers and I ask if they have read any of the “best-sellers” – as least the Christian or spiritual books. They answer, “NO.”

Some have never even read “The Purpose Driven Life” (the best selling book of all time), The Shack (a Christian publishing phenomenon in the book world) or The Secret (at least take cues how they have marketed the mega-star of a book). Most Christian authors don’t even take note of any of the top 10 New York Times or CBA best-sellers.

Ughh! You have to know what the market is buying and read it to see why the book is highly acclaimed. By doing a little homework, you can improve your writing. You have to move it from a hobby to a craft if you want a viable book.

Books Every Writer Needs at Their Fingertips!

– On Writing Well: The Classic Guide to Writing Nonfiction by William Knowlton Zinsser

Best book I’ve read on what, specifically, makes up a great piece of writing

– The Elements of Style by William Strunk Jr., E. B. White

Also subscribe to Writer’s Digest. Invaluable information every month!

Learn about self-publishing and how the book industry works. I have had writers come to me and tell me their “publishing nightmare” stories. They talk about how printers or subsidy publishers took advantage of them.

Yes, there are companies who will swindle you. But, if you are well-informed, it will lessen the chances of someone ripping you off. Don’t rely on one source for all your information. Use Google and do some research! You must do your due diligence.

Know where to get an ISBN, how to get national distribution, where to find a cover designer, typesetter, printer, etc. Ask other self-published authors what they’ve done and how it has worked for them. Follow the leaders. Do what they did to achieve success.

Study what Kendra Norman Bellamy, Stephanie Perry Moore, Marilynn Griffith or Kim Brooks have done. Most authors have their “publishing testimonial” on their website or offer publishing tips to new authors. Read their advice – you can learn from mistakes or from mentors. Mentors are cheaper.

Learn about marketing and publicity. Build a platform. No book will sell without telling others about it – over and over again. Not just once. Word of mouth is the best form of advertising. Creating “buzz” requires a strategy and a strong platform. (See this Podcast show)

Once the book is published a lot of authors believe it will sell by itself. Many Christians sway the other way and are too humble to tell anyone about their book. They believe if they put it up on Amazon or tell a few of their “yes buddies” it will take off. NOT! Just like any product that is sold for cold cash, it must be marketed and promoted in order to sell. It takes money to make money.

Learn about agents. Agents are not your “literary fairy God-mothers.” They are in business to make money. And they make money by selling “marketable” writers to publishing houses. Besides having a great book, decent platform, an audience – you must also have a good book proposal. The proposal is what sells your book. Part of that proposal is the marketing plan. Again, it’s about the bottom line.

It took former Heart & Soul editor Stephanie Stokes Oliver 25 years to have her first book published. And she had a platform and was a professional writer. She had to find the right publishing house. She says she went through 10 agents and eventually got the divine connection and got three book deals.

Learn about Web 2.0, podcasting, blogging, social networking. Did you know you can blog on Amazon.com if you’re an author? You can even put up video reviews. How cool is that? You must embrace technology and keep up with what is moving books. Obviously the best way to move books is to get people talking – and the more they hear your passion and get curious about all the “buzz” they keep hearing from you online – the more you will attract customers.

So, “get out there” by joining Facebook, LinkedIn, MySpace and Twitter. Do a Blogtalk Radio Show and get a YouTube channel. Post up your blogs in RSS feeds and even do some daring stuff like join a lot of “nings” or start one! Join the Chocolate Pages Network (a new social network for Christian Authors). There is so many ways for an author to get exposure online – hey, it may even up on Oprah as part of her “Book Club.”

Ministry marketing pioneer and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” For a free MP3 of “What Every Christian Author Should Know,” go to http://www.PamPerryPR.com/. She’s also the creator of the ChocolatePagesNetwork, a social network for Christian authors and the Chocolate Pages Show at Blogtalk radio.

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#MarketingMonday w/@PamPerry: How to Use Web 2.0 to Get PR 2.0 For Your Book Or Ministry #bookpromo #ammarketing

820d9-pamperry-731603Online Publicity – PR 2.0 is the way to go!

The internet is not going away. You’ve got to embrace. The Michigan Chronicle is even online and some of the editors blog there! So, how do you as an author or an aspiring – use the internet to the max? Here some tips:
1. Write a web site plan. Know what you want it to do before you build a site. Create a favorable buying experience for your ministry products. Make the web site easy to use. Provide good customer service by shipping products within 5 to 7 days. Use auto responders when people make purchases. Make your site “shopper-friendly.”

2. Attract people to your site by promoting it through frequent email campaigns linking back to the site. Have your site content-rich to keep visitors at your site, wanting to share it with others. This is called viral marketing.

3. Capture names of visitors by using a “squeeze page.” Offer something for free like a CD or booklet if they provide their contact information. Get their email address at the very least so you can send the booklet in a PDF file or the CD as an MP3.

4. Publish a regular online magazine called an Ezine. This is a motivational tool for people to look forward to receiving. It has the ministry updates in it.

5. Include recent news hits in your ezine. Stream TV interviews and audio clips. Use a template from an Internet database management company like Constant Contact. I’ve used them for years!

6. Join discussion groups and nings like ChocolatePagesNetwork dot com. You can learn a wealth of information this way in any particular industry. There are groups for pastors, ministry communications professionals, Christian authors, or whatever your specialty. Look up your area of interest in Yahoogroups, connectplatform.com or Google.

7. Put banner ads on other sites that your target audience may visit. If it is Gospel Today or DetroitGospel dot com, inquire about placing a banner ad on those sites. These ads are usually very inexpensive. You can promote your TV ministry schedule or other products.

8. Update your site frequently. Current information sends the message that you are current in your ministry. It keeps people coming back to your site. Try new things on your site like podcasting or webcasting. Keep it fresh.

9. Concentrate on great content so the search engine optimization will give you a high ranking when people are surfing online via search engines like Google or AOL. Adding links is another great way to increase your site rankings and get noticed among the search engines.

10. Add a “news room” to your site. The media will access your high-resolution photo (300 dpi), get a press release, ministry history and a good bio from this section. It makes their life easier and shows you’re a pro at handling media interviews. This is also a good place to list other media hits that you have received like magazine/ezine articles, radio interviews, and columns you’ve had published.

11. Create a blog. Do this only if you have time to keep it up. A good blogger posts about 2 to 3 times a week. A blog is like a personal journal online. A blog is an abbreviation of “weblog.” It is the online version of you. It’s more personal and informal than a web site and visitors can respond directly to you. Go to blogger dot com to set one up free. See the Ministry Marketing Solutions blog. It’ll give you ideas too.

12. Use a signature at the end of every email that includes your tag line, web site, blog and contact information. Please. The best form of advertising – and it’s free!

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” She offers help through her private mentorship program at http://www.PamPerryMentoring.com

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#MarketingMonday w/@PamPerry: How to Seek Guidance & Support For Your Publishing Career – Learn How to Be an Online Protege #bookpromo #ammarketing

820d9-pamperry-731603Does your career in this publishing biz stump you sometimes? So much information and not sure what to do next? Need some help?

Suppose you could sit down with the most successful people in your field and just talk with them to learn what they know.

Well, here is the deal. YOU can learn what they know – and you can probably do it for little or no cost! You just have to get your head in the game (quit focusing on only YOU), be observant, vigilant, coach-able and appreciative.

If you are a novice wanting to learn the book industry or an author needing to learn how to market books better or a business/ministry leaders looking to learn a new skill – you can get the information you need – sometimes for free – by following the leaders.

I mean really becoming a “student” of the person. That means becoming a disciple and real follower who is disciplined to learn, listen, study and DO!

It’s amazing to me to see folks struggling to do something and there are mentors online all around. In the age of the internet, a couple of clicks on Google and you can find blogs, books, podcasts, webinars and websites or the some of the best and brightest minds on the planet.

But don’t just find their info – and email them. That’s the lazy way! That’s the way to be put in the spam and “blocked” folder for real.

So, what do you do once you find a person you feel is the next link in your destiny?

Follow them religiously. Not stalk but become a protege by doing the following things:

1. Be social! Be their Facebook friend, join their groups or be on their fan pages every day! Read their updates and comment on their statuses.

It’s easy to get overwhelmed from the 400 million folks online but zone in on your “fav five” or “top ten.” The folks you need to learn from, folks you admire, model and want to know how they think, operate and live their lives. Now, don’t copy. And don’t “hate on” them. A protege appreciates a mentor. Learn to give accolades and tell others of the wonderful info you’re getting from your online mentor! Spread the love and it will come back to you!

Be part of every social site where they are – if they are on Twitter, you follow them on Twitter and retweet their tweets. If they are on Facebook or Twitter, make sure you get the SMS updates to your phone. Pick up clues and run with it.

2. Blog. This is the easiest way to really learn from your mentor and get noticed by them fast. Because this is their weblog or online diary, you know what they’re thinking, doing, working on and can sense the direction their business is going. Read all their old blog posts. Become a student! Do you homework. Also, click all the buttons and links on their blog and find out what they’re into and how you can add those same buttons, widgets or links to your own blog. But the main thing, is to comment on their posts! Be social when social networking!

3. Email. Of course you have subscribed to their email list and read every email (even if they send something out every day), right? This is the secret. The mentor’s emails are the keys to your next level. When your mentor sends an email to his/her list, they are talking to YOU.

So, pay attention – they would not send a frivolous email, they are a Pro remember? That’s why you are following them and NOT other way around.

Here’s what you can find out from reading, saving and keep up with your online mentor’s emails:

1. Their upcoming events, teleseminars, recent blog posts or media exposure
2. Their style, wording of each email – so you can benchmark your email campaigns.
3. Their pattern for doing things. What days to they send emails, what times?
4. Their “hot buttons” and what is on the cutting edge in the industry

If they send a lot of emails, learn to manage it. You want to learn from them? Deal with it. Put the emails in a folder on your computer desktop or print them out and put in a binder so you can read during your lunch hours – whatever it takes to be a good student and stay on top of their information – do it!

If the information is coming fast and furious, maybe you’re not ready for the level that you think you are. Think about it. If you can’t read emails from your mentor, then you probably wouldn’t be able to keep up with their pace they are on. You’re just reading – they’re doing the writing. Anyway, why would you want to follow an online mentor if their pace was slower than yours?) So, suck it up and get organized.

4. Finally, and most important – appreciate and acknowledge your online mentor/coach. This is THE KEY to your success. I find that most people don’t do this and consequently they don’t get the results they’re looking for or the FAVOR. Most folks are so self-absorbed that they rarely take time to be kind to others. It is great to have focus, but you need a team to make the dream work.

And a day of favor is worth more than years of labor – any day! So, want to learn from those on the next level? Learn to:

1. Listen. Be observant. Be vigilant.
2. Read. Scan. Speed read. Print and save information.
3. Be curious. Click all the buttons! Do what they do. Model them online
4. Thank the mentor/coach. Let them know you are watching them and you appreciate them. Never hate on your help. Don’t be a rival friend. You must learn to get rid of jealous feelings and not be envious. How?

By showing gratitude. This is CRITICAL to getting over envy and getting favor! Sounds easy? It is. Do people do these things consistently? Only a rare few who are ready to get in the game and really win!

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” For a free MP3 of “What Every Author Should Know,” go to http://www.PamPerryPR.com. She offers help through her private mentorship program at http://www.PamPerryMentoring.com

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#MarketingMonday w/@PamPerry: Publicity and Publishing Today – The Battle Between Old School Versus New School #bookpromo #ammarketing

820d9-pamperry-731603Those Golden Days of Publishing are Gone!

In the golden days, an author would secure a book deal through an agent, publish the book, go on tour escorted by the publicist or media escort – and if they scored enough publicity, they’d become a “best selling” author.

Or at the very least, the author’s book sales would cover the tour, pay back the advance and make the publisher some money. Profit was the name of the game – and the system was working – until about 2005.

Suddenly bookstores, media properties and publishing houses began to crumble. The internet was the “game changer” and the traditional book publishing and promotion process have become ineffective.

Up until this point, the world wide web was for those techy-geeky folks and had no real impact on book sales. But now Amazon.com, print-on-demand, viral marketing messages, social media and powerful online communities have leveled the playing field.

Bookstores, agents, fat clunky press kits and publicists scoring traditional media are not the keys to an author’s success anymore.

There are tons of self-published or independent books that have made history – and surprised the publishing world. Like The Shack, a Christian novel by William P. Young was originally self-published in 2005. And as of February 2010, over seven million copies in print worldwide, spent seventy weeks holding the number one spot on the New York Times bestseller list, and it continues to remain in the top ten to date.

The success of The Shack demonstrates what word-of-mouth and community networking can do for a self-published book, but more interestingly, the market strength of religious books in the United States, within and without the book publishing industry.

So let’s compare old school and new school way of doing things:

Old School: Traditional hard and soft-cover books
New School: Digital books, eBooks, Kindles, iPad and other wireless reading devices are on the way!

Old School: Book tours
New School: Blog tours & webinars

Old School: Getting reviews in magazines and newspapers
New School: Getting reviews on Amazon and in book communities where readers hang out like Shelfari, goodreads, librarything.com, rawsistaz and more

Old School: Web 1.0 (webmasters needed for HTML and complicated stuff)
New School: Web 2.0 (freedom – just a blogger blog or WordPress.com blog) Two-way communication!

Old School: Mailing out ARCs, books and big press kits
New School: EPK(electronic press kits) and eBooks

Old School: Media Escort
New School: Virtual Assistant

Old School: Press releases emailed and mailed to media
New School: SEO press releases sent or using online media matching service like Pitch Rate or Reporter Connection

Old School: Printing, stamping and mailing newsletters to mailing list accumulated over the years
New School: Sending out eNewsletters & continual email marketing campaigns using autoresponders and broadcast emails

Old School: Creating & updating media lists
New School: Capturing emails of interested readers using an “opt-in” database program like AWeber

Old School: TV interviews
New School: Creating book trailers, viral videos and streaming LIVE online

Old School: Authors visiting reading groups and libraries
New School: Teleconferencing or streaming live to many groups at the same time from the comfort of your home via Skype or a bridge line

Old School: Postcard mailings to readers, bookstores and organizations
New School: Eblast postcard to thousands using email marketing services like Goodgirlbookclub, BlackGospelPromo, ChristianPRGroup or DetroitGospel

Old School: Radio Interviews
New School: Podcasts and internet radio shows (heard online or downloaded via iTunes)

Old School: Magazine features
New School: Ezine Features

Old School: Writing a column in newspapers
New School: Syndicated articles submitted on article directories like Ezine using keywords and generating web traffic or writing a regular blog

Old School: Stigma that self-published books “didn’t cut it” and that’s why they’re not with a major house
New School: Savvy self-published authors are doing it big, getting noticed, making money and living a successful career doing what they love – writing!

Old School: Generating publicity in media outlets and getting no immediate input from audiences
New School: Building relationships, getting direct response from readers and creating communities online

Old School: Getting radio, TV, Newspaper and magazine reviews
New School: Creating thousands of followers, friends and fans online who interact with you and are connected with you through your whole career

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” She offers help through her private mentorship program at http://www.PamPerryMentoring.com

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#MarketingMonday w/@PamPerry: Christian Authors Should Not Blame God For Lack of Book Exposure and Sales #bookpromo #ammarketing

820d9-pamperry-731603So can you afford not to promote your book if God told you to write it?

“I want to be on the New York Times best-seller list. I know everyone is going to want my book. It’s anointed.” I hear stuff like this from new authors all the time. Strangely, those who have been in the game for a while don’t say such statements. They’ve learned. Even the authors who have a track record with three or four books published (not just printed), don’t expect to be the next “Oprah book club darling.” Everyone who is anyone wants their book on Oprah.

I just smile when I hear the comment and pray, “LAWD, why me?”

I specialize in the Christian market because I believe in the message of the Gospel. That’s my mission – to market the message of the gospel to as many people as possible. So I run across tons of Christian authors. I encourage many to write their books. I even mentor and coach some through the self-publishing process. I always tell aspiring authors to write what God tells them – not what’s popular.

This is where it gets sticky. Even though God may give you a word to write and the book is published, it doesn’t necessarily mean that you’re going to be the next TD Jakes or Joyce Meyer.

The book may be anointed but it still has to be sold through the world system – which is business. I try to tell authors “do not despise small beginnings.” Every business has cycles. Start up is phase 1 – and the most expensive.

Books are business. People pay money for books and when money is exchanged, there are expectations. People buy what they are motivated to buy – not necessarily what is “best” for them but what they desire. Advertising, marketing, publicity create desire.

Now, if an author were to print books and give them away – that’s another thing. No marketing is needed. But most want to make some sales and make a profit.

And it seems like some new authors even dream of being “rich and famous” and having people hunt them down for an autograph. Even Christians want to be a celebrity – some even a SUPERSTAR! Sigh.

But it take a well thought-out marketing plan, an accurate assessment of the target market, a good grasp of social media tools and a great deal of knowledge about how books are sold.

You don’t just learn that by being on your knees in prayer – thought a good book is birthed in prayer. The sales cycle is sustained and elevated by marketing skills, literary knowledge and promotion experience.

To really make a mountain of books move – you have to be smart and sharp. Getting information from a book coach or literary PR professional or a writing conference is key.

Ministry marketing pioneer, social media marketing expert and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” For a free MP3 of “What Every Author Should Know,” go to http://www.PamPerryPR.com. She’s also the creator of the ChocolatePagesNetwork, a social network for Christian authors and the Chocolate Pages Show on Blogtalkradio.

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#MarketingMonday w/@PamPerry: Be Your OWN Publicist #bookpromo #ammarketing

820d9-pamperry-731603When marketing make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. -Leo Burnett, advertising legend

I saw the PR person rise up out of a lot of people during a recent national Talk Show host contest. People were tooting their “OWN” horn and getting eyeballs to their video audition. And racking in votes! I saw one contestant with more than three million votes. That’s a lot of exposure!

Some took it a bit further and leveraged their audition to get media coverage. They wrote a press release, called their local news station or local newspaper – and BAM – they got a media hit. Not front page story, but some traditional media exposure none the less.

What was their “hook” that led to the media interest? Basic “local guy/girl goes for the big time.” People love to cheer for the underdog and are always fans of folks from their hometown.

It was cute human interest story – nice video and sound bite. Great plug for the national show (the station was a local affiliate.)

Hey, whether they win or lose, they got folks buzzing about them. They got their “15 minutes of fame.” And the TV station got folks tuning in watching the new national TV show which led into their early evening news program. Public Relations (PR) is great when it’s a win-win for everyone!

Which is what people want, right? Publicity is about amplifying your message to the masses – typically through radio, TV or print. But in today’s digital world, by increasing your online presence through social media you can be your own publicist. You could have the next “viral” video sensation by having your YouTube video viewed by millions.

And you know happens when you are a top video on YouTube? You hit the radar of the media. CNN regularly features the top YouTube videos on their program – and print reporters search the web looking for what’s hot. So can you be found? Are you ready for Oprah?

Here’s a few tips to get your PR Mojo Moving:

1. Have a solid brand. Make sure your stuff is tight and right. From your logo, to your tagline, to your website URL, to your professional email (no Gmail, AOL or Yahoo, please!), to your email signature, to your photo and other graphics. Have everything matching – and make sure nothing is random.

2. Position yourself as an expert. One of the quickest ways to do this is to write a book. Even if you don’t become a best-selling author, you would have instant credibility. Write columns for local newspapers or magazines in your niche. Do your own seminars. Host an event where you give out awards to leaders in your field. Have tons of testimonials on your website. Be seen at the right conferences talking/connecting with the right people. Capture that on video or in photos. Post on your website and social media sites. Nothing is random, in PR, every move is strategic and deliberate.

3. Craft and distribute news releases regularly. Just make sure that are newsworthy. Submit them online to the free (or inexpensive) press release distribution services like PR Web, BlackPR, ChristianPR Group or prnewswire. Make sure you have a great press kit and/or news room on your website.

4. Get to know the media. Understand different media outlets. Subscribe to services like PitchRate, HARO or ReporterConnect to get regular emails from media folks looking for sources for stories they are working on. This is the best way for a “newbie” to land in the Wall Street Journal or Good House Keeping.

By using PR effectively you can accelerate your sales and quickly make you a household name. The first step is the most important – making sure your “BRAND ready” and that your brand delivers on its promise. That’s the bottom line.

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps authors and speakers garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” Head over to http://www.PamPerryPR.com and get more free tips. She offers help through her private mentorship program at http://www.PamPerryMentoring.com

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#MarketingMonday w/@PamPerry: What Is Branding and a Brand Promise? #bookpromo #ammarketing

820d9-pamperry-731603What is Branding?

Many people think that having a logo, tagline, great photos, and maybe a website, blog and Facebook page is all they need to set up their brand. NOT!

However, brand, as we know it today is not a logo. A logo is the tangible identity of a company in the market. Logos can be emblems, signs or symbols designed to portray the image of a company. So you see a logo (which is essentially a piece of art) is not a brand. However, it is integral to the brand.

By branding – you are creating a PERCEIVED image – SO you must distinguish yourself, your book or your organization from others who do similar stuff or offer similar products.

The most critical part: KNOWING WHAT YOUR BRAND STANDS FOR!

What is your brand promise? Who do people say YOU ARE? Are they confused? Are you?

Said another way, branding is a way you can:

• Affirm your value to the market place

• Highlight your unique selling point

• Establish your reputation and create a loyal “fan” base

• Attract your core target audience and garner customers

It takes a long time build up substantial “brand equity” – don’t destroy it because you have a new idea. Stick with your logo, tagline and other elements you have set in place. You want to get to the point with your brand so that it is embedded into the subconscious minds of your audience.

When it is in the psyche of consumers, they will automatically connect a phrase or photo with you. When you hear a name – you get a mental picture or think of a quality. If I say, TD Jakes or Oprah – you have an idea of what to expect from those “brand names.” They are famous, true, but they are also a brand. And a brand translates in business into dollars. That’s the bottom line.

A good example is the “Just do it” campaign. That phrase and “swoosh” logo are their brand. Whether their shoes are better than others – well, that’s how you see it. But regardless, you’ll pay a premium price for their shoes because they’ve branded themselves that way.

Branding in business is about building an empire. What does your brand say about you? You can gage by checking sales figures. That is a good indication of how well your brand is doing.

What will bad branding do? NOTHING. Meaning you be invisible! NO action. No reaction! FLAT!

And there’s nothing worst than that in the marketplace. A BRAND MAKES YOU STAND OUT!

Your visibility gives you credibility.

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” For a free MP3 of “What Every Author Should Know,” go to http://www.PamPerryPR.com. She offers help through her private mentorship program at http://www.PamPerryMentoring.com

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#MarketingMonday w/@PamPerry: 10 Questions You Must Answer Before You Self-Publish #bookpromo #ammarketing

820d9-pamperry-731603I see so many authors who have this great idea to write a book. They get inspired and lock out the world for three to 12 months and write. Their word flow from their fingertips to the keyboard and after before you know – they have a manuscript.

According to a publishing industry survey, 80 percent of Americans think they should write a book. And only two percent actually finish a manuscript.

So you’ve finished writing the book. Now what?

For more writers, they think it’s about finding right agent or publisher. They then search the internet for agents or publishers and send out query letters. And then the rejections come in. They realize that no one wants to publish them without “proving” they that can publish and market own their book first.

That’s why the self-publishing industry (once called Vanity Press) has flourished! Everyone is a publisher. Traditional publishers want to know if you have real marketability and are willing to take the risk to publish yourself.

To most writers this sounds crazy. They think that it’s their great book traditional publishers want. Not so. They need authors who have a built-in audience. They need authors who know how to sell books.

Bottom line. It’s business – not personal.

But before you write a single word (or before you spend the money getting your book published), review these questions and honestly assess if you are ready to become a best-selling SELF-PUBLISHED author:

1. You have at least $2,500 to $5,000 to invest in the project.

2. Your topic is a topic that is very “marketable” in a book.

3. You regularly support other author events, i.e. book signings and lectures.

4. You frequently visit bookstores, know what the trends are and know (and read) some of the best sellers.

5. You have a website AND a blog to sell/market your book. (You blog regularly and have a following, right?)

6. You’ve published articles or regularly speak/lecture thereby you have an “audience” for your book.

7. You research and read books/magazines on publishing or go to writer’s conferences or are apart of a writer’s group – either online or offline.

8. You know a professional graphic designer, PR Coach, editor and webmaster – or at least know where to hire one.

9. You have a written marketing plan and know how you’re going to sell your book- before you’ve written it.

10. You have at least 10 to 20 hours a week to promote your book and have money for a PR Coach.

If you have answered “yes” to 7 or more of these questions, you are a good candidate to be a successful author. If not, you now have a guideline us to what to do before you start the publishing process.

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” She offers help through her private mentorship program at http://www.PamPerryMentoring.com

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#MarketingMonday w/@PamPerry: What to Do Daily, Weekly and Monthly to Brand Your Book #bookpromo #ammarketing

820d9-pamperry-731603“The key is not to prioritize what’s on your schedule, but to schedule your priorities.” – Stephen Covey

Most authors will not become millionaires unless they have multiple works or multiple streams of income that can keep their income level consistent. Otherwise, they will not be able to give up their “day jobs.”

But there are ways to build momentum, expand your platform and solidify your brand so you are successful. Most authors tell me, “I don’t have time” or “I don’t know what to next” or “I hit a brick wall – and I can’t seem to get motivated to market anymore.”

You can market yourself everyday just by doing these things. When I coach clients, these are the things I tell them to do on an ongoing basis:

Monthly

  • Attend a writers meeting or critique group.
  • Ask for reviews or endorsements from those you’ve given “comp” copies too.
  • Attend a civic organization and tell the members what you do.
  • Read trade publications like Writer’s Digest or The Writer.
  • Take a teleclass or attend another type of live internet event.
  • Look for contests you can enter or awards you can nominate yourself for.
  • Create a YouTube video message or be a guest on a local cable show.
  • Hold or plan a teleseminar.
  • Update your media list & research for new ones to add.
  • Invite a media person you’ve admired to lunch.
  • Participate at an event by speaking, presenting or teaching.
  • Write articles and submit to article directories.
  • Post reviews of other books you’ve read on Amazon.
  • Write and post press releases.
  • Write and pitch feature stories to the media.
  • Create and distribute an online or direct mail newsletter.
  • Reach out to bloggers and see if you can do a “blog tour” with them.
  • Meet with your advisors, mentors or “master mind” partners.
  • Add additional information to your website or blogsite (i.e. a blog article, a link).
  • Keep in touch with key bookstores that are selling your books.
  • Email mini-courses to those who sign up via an Eblast that you send out.
  • Manage back end tasks such as customer support, accounting, sales, etc.
  • Look for easier ways to do business. Ask others what systems they use.

Weekly

  • Give someone you meet one of your books and follow up in 30 days.
  • Visit an online forum and participate or get some PR coaching.
  • Look for new articles to read on internet marketing and joint ventures (Google).
  • Listen to podcasts (look for the topic of interest online in a podcast directory).
  • Send an eblast to your email list – giving them a tip or link to blog post you found helpful.
  • Mail a handwritten note or postcard to someone you met in person or connect with online.
  • Post to your blog & add a new feature to “amp” it up (get cues from other blogs).
  • Drop postcards or bookmarks at places where you regularly go – bookstores, libraries, hair salons, cleaners, restaurants, coffee shops.
  • Update your website or blogsite by adding current “media hits” and interviews.
  • Send an email to someone online you would like to connect with.
  • Interact with a “group” on Facebook or LinkedIn.
  • Get to know the key authors / leaders in your field. Follow their blogs or Google them to see what they are up to.
  • Keep track of your stats on your website, blogs and Ezine opens.
  • Do at least one blog talk show or at the very least call-in to one.
  • Post a bulletin on your MySpace or Facebook and add some new blogs.

Daily

  • Write. Write. Write. That’s your main job. Content is king!
  • Read some trade pubs or read magazines in your niche.
  • Comment on someone else’s blog.
  • Make a phone call to a media outlet you’d like to be featured on.
  • Read the daily newspapers looking for topics you can comment on.
  • Scan columns by the regular columnists and give feedback their blogs.
  • Add friends to your Facebook, MySpace, LinkedIn accounts.
  • Follow someone new on Twitter or Shelfari.
  • Add people to your database that you meet or have not been in touch with (with permission).
  • Add an automatic signature to all the emails your answer.
  • Twitter by sending a link to your blog, or a favorite blog, or a free report they can download.
  • Participate in message boards, chat group or yahoo groups that are industry related. This helps to increase exposure and give your information to stay on the cutting-edge.

For a creative writer and author, time is managed with calendars – not with clocks. What you are doing is leaving a virtual “footprint” everywhere you go – online and offline. These elements can be implemented with little or no outside help.

If implemented correctly and consistently, these mini-marketing tactics can help revolutionize your ministry or business in no time. By continually branding yourself with the key message of your platform, people will come to you for information and expertise.

Remember to have a marketing mindset and let people know why they should buy your book (mention the benefits of what the book will do for them.) Keep the main thing “the main thing” – focus on changing lives and making an impact for the Kingdom.

Building solid relationships is critical at every stage of branding. Don’t expect instant results though. Trust is the basis of all relationships. Trust is never freely given – trust is earned. Demonstrate your solid commitment and be willing to stay the course.

Pam Perry is known as the “PR Guru”, “Marketing Whiz” and “Social Media Expert” by the national media such as Detroit Free Press, Publisher’s Weekly and Gospel Today magazine. She was named one of the Top 50 Black Women Business Online by BBWO.

Perry has arguably been one of the more high-powered and visible figures in public relations. Her career serves as a notable example of the potency that personally handled promotion has acquired in the mass media. Perry’s rise in the wrangling world of publicity began when she worked in public relations and advertising. Learning the business from the inside out, Perry and eventually formed her own firm, Ministry Marketing Solutions, Inc. To see how she help clients achieve their goals, see http://www.PamPerryMentoring.com

Article Source: http://EzineArticles.com/expert/Pam_Perry/267934

Article Source: http://EzineArticles.com/5232314

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#MarketingMonday w/@PamPerry: How To Keep Customers Happy and Turn Prospects Into Customers With Branding #bookpromo #ammarketing

820d9-pamperry-731603It’s all about Communicating the Right Brand Message

1. Hire the best receptionist you can find. Make sure they dress professionally and have a pleasant phone voice. They are your front line PR. First impressions stick.

2. Buy a good phone system. Most people would rather talk to a live person than an automated directory of choices. Make sure you use the “on hold” time with marketing information if you do have automation.

3. “Wow” visitors when they go past your facility by purchasing cutting-edge signage. Make sure it “wows” them when people ride up and go past. Electronic signs are worth the investment.

4. Add the personal touch to your brand. You may not be able to greet everyone that comes through the door. You can train your staff to do just that. Having them all dressed in uniform shirts with the logo is a nice touch. At the very least, offer a smile that radiates “welcome and thank you.”

5. Provide a resource table of magazines or a bulletin board with current information. This helps people enjoy themselves if people have to wait. Provide resources to help them or add value to their life or are just entertaining while they wait! They’ll appreciate it. Make sure the information is orderly, current, and attractively displayed to encourage sales too. This is soft-sell approach.

6. Communicate with customers to build rapport and keep them excited about your business so they tell others. The best advertising is still “word-of-mouth.” Collect contact information from every customer. Send regular updates via email to them. If you remember their birthday – you “Wow” ’em.

7. Put your best foot forward. Take extra time and care in what people see first when they walk through your doors. This is critical because it is the place that will make the first impression. Be sure it encompasses the message you want to portray. Evaluate the smell, the backdrops, signage, podiums, flowers, colors, and any other elements..

8. Provide good customer service training. This is key to keep customers happy. Let your staff know how important customers are and how to treat them. Reward them when you catch them doing a great job!

9. Impress customers with stunning and extra clean rest rooms. This one detail is what some people remember most. Maintain your brand”signature” in every part of the building, even the bathrooms!

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” She offers help through her private mentorship program at http://www.PamPerryMentoring.com

Article Source: http://EzineArticles.com/expert/Pam_Perry/267934

Article Source: http://EzineArticles.com/5401115

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Work With Pam

Take The Next Step:

I’m interested in coaching/consulting services

I’m interested in “Done For You” Marketing, Branding & PR Services

I’m interested in Pam’s low priced mentoring program

Categories: Article | Tags: , , , | Leave a comment

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