Posts Tagged With: pr

EyeSpecs- Post #6

Are you an author, writer, blogger, book promoter, book marketer, book coach, or publisher? Drop in weekly on the Motown Writers Network site where Eyeology INC will post snippets, tips, videos, quotes, and Q/A’s to bring value to whatever it is that you do.

Today’s #Q&A

strategyA. Everything. Strategy plays a major part in everything that we do from writing a book, business, branding, and just plain ole’ life. When we decide to create goals or take on a major book project, the first stage should be one of strategic planning (strategy). Your strategy should include what you want to do, who you’re trying to reach (who will benefit), what you want your outcome to be, and what you’ll do to accomplish it. Being able to strategize helps you to create the most effective ways and opportune times to manifest your book project. Strategizing will help you to stay the course and yield the best results possible. Strategy is not only the planning of goals and projects but the maintenance of them as well. If we do not strategize on what we’ll do to maintain our book projects, we’ll end up putting out ingredients of the pie into the universe rather than the whole pie itself. Wouldn’t it be best to put out the masterpiece once its done rather than just the pieces? Strategic planning includes timing. Timing is important to bring a project or goal to its full completion and is the glue that binds it all together so that you serve no wine before its time. How important is strategy? Strategy is integral to the success of any goal or project. When we have the pieces but do not know where they go, how to put them together, or even when to put them together; a Book Coach, Brand, or Business Strategist can help you effectively accomplish this.

 

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#brandstrategy #lifestrategy #businessstrategy #strategy #strategicplanning #planning #brand #business #life #lifecoaching #businesscoaching #brandcoaching #coaching #training #lifeskills #personalgrowth #socialgrowth #businessgrowthanddevelopment #personalgrowthanddevelopment #eyeologyinc

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EyeSpecs- Post #5

Are you an author, writer, blogger, book promoter, book marketer, book coach, or publisher? Drop in weekly on the Motown Writers Network site where Eyeology INC will post snippets, tips, videos, quotes, and Q/A’s to bring value to whatever it is that you do.

Today’s #Q&A

social-media-outletA. Yes, using only one social media platform can hurt you. For new authors and writers each social media platform is the equivalent of television, radio, print advertisement, and other forms of marketing. Utilizing only one source is like saying “All my readers live on one block so I’m going to put up a billboard at one end of the block.” Well, that’s great, but what if they drive the other way? The other end of the block could either be Facebook, Twitter, Instagram, Musical.ly, Snapchat, Pinterest, or Tumblr depending upon your target market. If you’re concerned that you won’t be able to manage them all then start out with one, get a rhythm going, master it, and then make sure to add another social media platform as you become comfortable. Remember, you want to be everywhere that your readers are and different social media platforms give you the opportunity to be found as your readers are able to narrow their search by using hashtags. #books #readers #authors #writers branding #marketing #promotions #coaching #brandstrategy  #businessstrategy #instagram #facebook #twitter #snapchat #musically #socialmediastrategy #socialmedia #socialmediacampaigns #socialmediacreation #socialmediaidentity #socialmediastrategy

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EyeSpecs- Post #4

Are you an author, writer, blogger, book promoter, book marketer, book coach, or publisher? Drop in weekly on the Motown Writers Network site where Eyeology INC will post snippets, tips, videos, quotes, and Q/A’s to bring value to whatever it is that you do.

Today’s #Q&A

 

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A. Most people think that it’s quantity verses quality. That’s not so. It’s not “how many” people are following you but “who’s” following you. Take a look at the kind of people who’s following you versus the kind of people that you want your brand to attract. “Who’s” following you says more about your brand than the number of people following your brand. Think about it: you can have thousands of people who follow you that will never like your posts or purchase anything from your brand but having the total opposite situation where you have twenty-two die hard followers and all twenty-two followers are loyal, purchase your merchandise, share your posts, and support your cause will have more of an impact. Basically having hundreds of thousands of people following you will almost never guarantee “likes”, sales, or even more followers. Yes, it may add to the number of people who know that your product, service, or brand exists but as algorithms go they may never see your content because they haven’t related to anything you’ve said since they began following you which won’t make your content a priority on their timeline. In order to translate that number into significance you MUST begin to direct your content in a way that would guarantee results. You must begin to think more in terms of quality in everything that you do, and bring value to those that you seek to attract. The way that you bring value determines your results.
#coaching #branding #brandstrategy #lifestrategy  #businessstrategy #socialmediastrategy
#socialmedia 
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