Posts Tagged With: social media strategy

EyeSpecs- Post #5

Are you an author, writer, blogger, book promoter, book marketer, book coach, or publisher? Drop in weekly on the Motown Writers Network site where Eyeology INC will post snippets, tips, videos, quotes, and Q/A’s to bring value to whatever it is that you do.

Today’s #Q&A

social-media-outletA. Yes, using only one social media platform can hurt you. For new authors and writers each social media platform is the equivalent of television, radio, print advertisement, and other forms of marketing. Utilizing only one source is like saying “All my readers live on one block so I’m going to put up a billboard at one end of the block.” Well, that’s great, but what if they drive the other way? The other end of the block could either be Facebook, Twitter, Instagram, Musical.ly, Snapchat, Pinterest, or Tumblr depending upon your target market. If you’re concerned that you won’t be able to manage them all then start out with one, get a rhythm going, master it, and then make sure to add another social media platform as you become comfortable. Remember, you want to be everywhere that your readers are and different social media platforms give you the opportunity to be found as your readers are able to narrow their search by using hashtags. #books #readers #authors #writers branding #marketing #promotions #coaching #brandstrategy  #businessstrategy #instagram #facebook #twitter #snapchat #musically #socialmediastrategy #socialmedia #socialmediacampaigns #socialmediacreation #socialmediaidentity #socialmediastrategy

eyeologyinc.com

 

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EyeSpecs- Post #4

Are you an author, writer, blogger, book promoter, book marketer, book coach, or publisher? Drop in weekly on the Motown Writers Network site where Eyeology INC will post snippets, tips, videos, quotes, and Q/A’s to bring value to whatever it is that you do.

Today’s #Q&A

 

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A. Most people think that it’s quantity verses quality. That’s not so. It’s not “how many” people are following you but “who’s” following you. Take a look at the kind of people who’s following you versus the kind of people that you want your brand to attract. “Who’s” following you says more about your brand than the number of people following your brand. Think about it: you can have thousands of people who follow you that will never like your posts or purchase anything from your brand but having the total opposite situation where you have twenty-two die hard followers and all twenty-two followers are loyal, purchase your merchandise, share your posts, and support your cause will have more of an impact. Basically having hundreds of thousands of people following you will almost never guarantee “likes”, sales, or even more followers. Yes, it may add to the number of people who know that your product, service, or brand exists but as algorithms go they may never see your content because they haven’t related to anything you’ve said since they began following you which won’t make your content a priority on their timeline. In order to translate that number into significance you MUST begin to direct your content in a way that would guarantee results. You must begin to think more in terms of quality in everything that you do, and bring value to those that you seek to attract. The way that you bring value determines your results.
#coaching #branding #brandstrategy #lifestrategy  #businessstrategy #socialmediastrategy
#socialmedia 
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EyeSpecs- Post #3

Are you an author, writer, blogger, book promoter, book marketer, book coach, or publisher? Drop in weekly on the Motown Writers Network site where Eyeology INC will post snippets, tips, videos, quotes, and Q/A’s to bring value to whatever it is that you do.

Today’s Q/A

facebook_1473614682691If you are an author your goal is to spend quality time on social media to build your reach and engage with potential fans. The one thing commonly felt by most authors is that they lack the time to do quality engagement. Time is the one most valued commodity that you MUST invest when building your voice and image. It is your responsibility as an author to ensure that your authentic voice and image is represented accurately and consistently. Not some of the time, but EVERY time. In the case where you are unsure of where to start there are plenty of branding, social media, and marketing firms like Eyeology INC that are more than capable to assist you in the creation of that unique voice and specified image. This is however the first step to marketing and must not be taken lightly. Again, your first impression must be your BEST impression because your fans will forever define your Brand by it.
#bookstrategy #business #marketing #coaching #lifecoaching #businesscoaching #brandcoaching #lifestrategy #businessstrategy #brandstrategy #socialmediaidentitycreation #socialmediastrategy

 

At Eyeology INC, we believe that Innovation Necessitates Creativity and our main goal is to help you reach the world NOW!

Eyeology INC

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#EyeSpecs- Post #1

Are you an author, writer, blogger, book promoter, book marketer, book coach, or publisher? Drop in weekly on the Motown Writers Network site where Eyeology INC will post snippets, tips, and Q/A’s to bring value to whatever it is that you do.

Today’s Q/A

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A.)  First things first, we want to commend you on all of your efforts! It’s not as easy to create brand recognition as you’re probably making it look but you’re doing a great job! Being human, many of us want a return on our investment immediately but it doesn’t work that way. Sometimes it takes quite some time to build brand awareness. The keys however, are consistency and patience. While you’re working those keys here are a few things for you to think about while building your social media presence. Create a story for your brand. Your brand’s story gets potential clients and customers involved and invested in your company because they know “the history” and “the why” your brand exists. Also, be sure to send clear and concise messages about your brand; as it takes time to build your brand’s credibility. Your mission is to be sure that every aspect of your brand coincides. The goal is to build a relationship of trust between you and your potential clients/customers. Hope this helps!
#branddevelopment #brandreconstruction #brandstrategy #brandawareness #brandrecognition #socialmediastrategy #socialmediacreation #coaching #brandcoaching #businessgoals #businesscoaching #businessstrategy #eyeologyinc

At Eyeology INC, we believe that Innovation Necessitates Creativity and our main goal is to help you reach the world NOW

Contact us today today to see
how we can help you
put the pieces together

http://www.eyeologyinc.com/

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Social Media for Authors: Where are you going?

Coach Versandra Kennebrew

Your social media strategy is your road map to book sales success. But you don’t get on the road traveling to a place you’ve never been before without mapping out your route. If you do, you must anticipate pulling over often and asking for directions. You will probably waste a lot of time and your productivity will suffer. Imagine yourself driving around in circles wandering, wondering how did I get here?

This is exactly why your social media strategy is so very important. Below you will find 10 tips for creating a successful social media strategy that will improve communication with your readers and encourage more book sales. I’ll be looking forward to your questions in the comment section below and will answer them ASAP. Are you ready for the ride?

  1. Determine your sales goal and your why
  2. Decide the date you plan to achieve your goal
  3. Who will help you achieve your goal
  4. How will you celebrate achieving your goal
  5. What incentive will you offer people who help you achieve your goal
  6. Develop 10 pieces of killer content related to you as an author and your book’s benefit to readers (videos, blogs, podcasts, interviews, press releases… add buy now links)
  7. Introduce your content to your readers and potential new customers, 1 per day for 10 days (always ask open-ended questions)
  8.  Encourage your affiliates and respond to your customers daily (refer to buy now links)
  9. Evaluate your customers responses (Facebook insights, inbox messages, analytics), your sales to goal and your affiliate productivity
  10. Repost your previous content using information from your previous posts and acknowledgement of previous supporters and affiliates
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