Posts Tagged With: social media strategy

EyeSpecs- Post #3

Are you an author, writer, blogger, book promoter, book marketer, book coach, or publisher? Drop in weekly on the Motown Writers Network site where Eyeology INC will post snippets, tips, videos, quotes, and Q/A’s to bring value to whatever it is that you do.

Today’s Q/A

facebook_1473614682691If you are an author your goal is to spend quality time on social media to build your reach and engage with potential fans. The one thing commonly felt by most authors is that they lack the time to do quality engagement. Time is the one most valued commodity that you MUST invest when building your voice and image. It is your responsibility as an author to ensure that your authentic voice and image is represented accurately and consistently. Not some of the time, but EVERY time. In the case where you are unsure of where to start there are plenty of branding, social media, and marketing firms like Eyeology INC that are more than capable to assist you in the creation of that unique voice and specified image. This is however the first step to marketing and must not be taken lightly. Again, your first impression must be your BEST impression because your fans will forever define your Brand by it.
#bookstrategy #business #marketing #coaching #lifecoaching #businesscoaching #brandcoaching #lifestrategy #businessstrategy #brandstrategy #socialmediaidentitycreation #socialmediastrategy

 

At Eyeology INC, we believe that Innovation Necessitates Creativity and our main goal is to help you reach the world NOW!

Eyeology INC

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#EyeSpecs- Post #1

Are you an author, writer, blogger, book promoter, book marketer, book coach, or publisher? Drop in weekly on the Motown Writers Network site where Eyeology INC will post snippets, tips, and Q/A’s to bring value to whatever it is that you do.

Today’s Q/A

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A.)  First things first, we want to commend you on all of your efforts! It’s not as easy to create brand recognition as you’re probably making it look but you’re doing a great job! Being human, many of us want a return on our investment immediately but it doesn’t work that way. Sometimes it takes quite some time to build brand awareness. The keys however, are consistency and patience. While you’re working those keys here are a few things for you to think about while building your social media presence. Create a story for your brand. Your brand’s story gets potential clients and customers involved and invested in your company because they know “the history” and “the why” your brand exists. Also, be sure to send clear and concise messages about your brand; as it takes time to build your brand’s credibility. Your mission is to be sure that every aspect of your brand coincides. The goal is to build a relationship of trust between you and your potential clients/customers. Hope this helps!
#branddevelopment #brandreconstruction #brandstrategy #brandawareness #brandrecognition #socialmediastrategy #socialmediacreation #coaching #brandcoaching #businessgoals #businesscoaching #businessstrategy #eyeologyinc

At Eyeology INC, we believe that Innovation Necessitates Creativity and our main goal is to help you reach the world NOW

Contact us today today to see
how we can help you
put the pieces together

http://www.eyeologyinc.com/

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Social Media for Authors: Where are you going?

Coach Versandra Kennebrew

Your social media strategy is your road map to book sales success. But you don’t get on the road traveling to a place you’ve never been before without mapping out your route. If you do, you must anticipate pulling over often and asking for directions. You will probably waste a lot of time and your productivity will suffer. Imagine yourself driving around in circles wandering, wondering how did I get here?

This is exactly why your social media strategy is so very important. Below you will find 10 tips for creating a successful social media strategy that will improve communication with your readers and encourage more book sales. I’ll be looking forward to your questions in the comment section below and will answer them ASAP. Are you ready for the ride?

  1. Determine your sales goal and your why
  2. Decide the date you plan to achieve your goal
  3. Who will help you achieve your goal
  4. How will you celebrate achieving your goal
  5. What incentive will you offer people who help you achieve your goal
  6. Develop 10 pieces of killer content related to you as an author and your book’s benefit to readers (videos, blogs, podcasts, interviews, press releases… add buy now links)
  7. Introduce your content to your readers and potential new customers, 1 per day for 10 days (always ask open-ended questions)
  8.  Encourage your affiliates and respond to your customers daily (refer to buy now links)
  9. Evaluate your customers responses (Facebook insights, inbox messages, analytics), your sales to goal and your affiliate productivity
  10. Repost your previous content using information from your previous posts and acknowledgement of previous supporters and affiliates
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