Posts Tagged With: Social Networking

Missed the 2013 Motownlit Conference

If you missed the 2013 Motownlit conference download the resource conference booklet now:




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Shelli Johannes-Welles Discusses Author Branding Part 2

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Social Media for Authors: Who loves you baby?

Everybody loves you, right? I’ll bet you know because your bank account is overflowing with money from all the books you sell every day. Well, maybe not.

What if I told you there were a few easy ways to find out who really loves you on the internet by using a tool that comes standard with your Facebook fan page? What if all you had to do to expand the people who love you on the internet (people who would most likely buy your book) was to check this tool out regularly and target an ad directly to those people? Well it’s a fact and this is how it goes in 3 easy steps:

  1. In the last segment I briefly mentioned Insights (a Facebook tool which comes standard with Facebook pages that tells you how many people visited your page during any given period. This tool also tells you where your page visitors come from and their age range.
  2. Review my last blog to learn how to grow your on-line community using killer content and after following those tips for 30-days, you can check your Insights and review them to see who loves you baby.
  3. Now that you know who loves you, your goal should be to find more people in that demographic to join your community and buy your book. Referrals are the best way to do this however the second best is through Facebook ads.

I invite you to join me at my next Social Media Made Easy Meetup or call me for a Social Media Coaching Session if you need support with creating a Facebook ad or for referral strategies.

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Networking 101 for Beginners

Networking 101 for Beginners


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Expert Author Eddie Yu

Networking has been through a lot of ups and downs over the past years. Before the Internet came along and took business to an entirely new level, networking was caught on a lot of grief from people who couldn’t find success. They would toss out business cards at random, buy advertising space for inferior products, and expect to become rich in their respective market.

Most failed drastically and opened the door for more qualified contenders. These beginning networkers insisted that networking was a wasted effort. However, the Internet has changed that completely. Now, essentially, you cannot operate a successful business without networking.

Networking is not all about advertising your product. That’s the usual first mistake people make. Networking is more about getting your name out there, meeting people, making connections, and tapping into markets using both your person and your business. This is when networking becomes successful and helps your business to succeed. In order to network properly, you first have to start with the basics. Step one in networking is to join the right communities.

What we’re talking about here are both social networking sites, business networking sites, and even your local chamber of commerce if at all possible. You will need to join these sites, develop a strong presence, a strong following/friendship base, and work on making contacts in the world before you use these sites to promote your business.

Sites like Digg, Reddit, Squidoo, Twitter and FaceBook are all tremendous social networking sites where you can meet literally thousands of people in a short amount of time. Not all will be in the business world, but it does help you to develop a web presence.

On the professional end, websites like Linkedin, Focus, Ecademy, Xing, Care2 and Gather will introduce you to many people just like you. These networking communities provide plenty of opportunity for you, be it teaching or simply reaching people with similar goals. You can meet team members here, future employees, and much more.

You can also step away from the computer and go network in the real world via seminars, community meetings, various organizations, etc. This will allow you to meet face-to-face with people and develop honest relationships.

However, doing things online in today’s technology age is far easier and far more efficient. Not only will you meet exponentially more people by using online community services, but you’ll also be able to do this at your leisure and won’t have to plan around attending meetings and hitting the handshake trail as if you’re a politician.

Use technology to your advantage and immerse yourself in the world of technology. It’s basically the only way you’ll ever get ahead in the networking department. Businesses move too quickly these days to do things the old fashioned way.

For more information on how to grown your business online and how to use effective internet marketing, please visit us at

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