Author Archives: @SylviaHubbard1

About @SylviaHubbard1

AUTHOR, MOTHER, SPEAKER, JOURNALIST, CONSULTANT & MORE! Divorced Mother of three, Detroiter, Sylvia Hubbard, is not only an award winning best selling author of over 28 books, but also founder of one of Michigan's largest interactive literary community, The Motown Writers Network/The Michigan Literary Network.

Ebook Bundling For Authors With Chuck Heintzelman #motownwriters

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51% of my fiction book sales income for the last year has been from boxsets, rising to 77% of my Kobo fiction sales income.|

Without box sets, my income would be significantly less – plus, being in multi-author-boxsets enables me to reach new readers. So if you’re not bundling your books, you’re missing out on income and visibility. In today’s show, I talk to Chuck Heintzelman about some of the options for ebook bundling and box sets.In the intro, I discuss the furore over the Amazon buy boxes this week from the Author’s Guild, and Nate’s response at The Digital Reader.

read more: http://www.thecreativepenn.com/2017/05/15/ebook-bundling/

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Branding: The rule of coaching via #createspace | #motownwriters

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Today’s rule could essentially be summed up in the Crosby, Stills, Nash & Young song, “Teach Your Children.” The song is a classic that encourages us to pass along our knowledge of life to all the generations without judgment or expectation of anything in return. I know it sounds kind of heavy for a branding strategy, but the more young writers you selflessly help along the way, the greater service you do for the community of writers and society as a whole. And, yes, even though you shouldn’t expect a return on your investment of time and knowledge, you most likely will receive enormous returns in the form of loyal disciples of your brand.

So, I say to you, seasoned writer, teach aspiring authors well. Share your dream with them. Find opportunities to assist other writers in achieving their dreams. Give them constructive feedback on their manuscripts. Help them navigate the indie publishing world. Give them marketing and branding advice. You may even encourage them to pass along what they know to up-and-coming writers.

read more: https://forums.createspace.com/en/community/community/resources/blog/2017/05/10/branding-the-rule-of-coaching

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#MarketingMonday w/@PamPerry: Publicity and Publishing Today – The Battle Between Old School Versus New School #bookpromo #ammarketing

820d9-pamperry-731603Those Golden Days of Publishing are Gone!

In the golden days, an author would secure a book deal through an agent, publish the book, go on tour escorted by the publicist or media escort – and if they scored enough publicity, they’d become a “best selling” author.

Or at the very least, the author’s book sales would cover the tour, pay back the advance and make the publisher some money. Profit was the name of the game – and the system was working – until about 2005.

Suddenly bookstores, media properties and publishing houses began to crumble. The internet was the “game changer” and the traditional book publishing and promotion process have become ineffective.

Up until this point, the world wide web was for those techy-geeky folks and had no real impact on book sales. But now Amazon.com, print-on-demand, viral marketing messages, social media and powerful online communities have leveled the playing field.

Bookstores, agents, fat clunky press kits and publicists scoring traditional media are not the keys to an author’s success anymore.

There are tons of self-published or independent books that have made history – and surprised the publishing world. Like The Shack, a Christian novel by William P. Young was originally self-published in 2005. And as of February 2010, over seven million copies in print worldwide, spent seventy weeks holding the number one spot on the New York Times bestseller list, and it continues to remain in the top ten to date.

The success of The Shack demonstrates what word-of-mouth and community networking can do for a self-published book, but more interestingly, the market strength of religious books in the United States, within and without the book publishing industry.

So let’s compare old school and new school way of doing things:

Old School: Traditional hard and soft-cover books
New School: Digital books, eBooks, Kindles, iPad and other wireless reading devices are on the way!

Old School: Book tours
New School: Blog tours & webinars

Old School: Getting reviews in magazines and newspapers
New School: Getting reviews on Amazon and in book communities where readers hang out like Shelfari, goodreads, librarything.com, rawsistaz and more

Old School: Web 1.0 (webmasters needed for HTML and complicated stuff)
New School: Web 2.0 (freedom – just a blogger blog or WordPress.com blog) Two-way communication!

Old School: Mailing out ARCs, books and big press kits
New School: EPK(electronic press kits) and eBooks

Old School: Media Escort
New School: Virtual Assistant

Old School: Press releases emailed and mailed to media
New School: SEO press releases sent or using online media matching service like Pitch Rate or Reporter Connection

Old School: Printing, stamping and mailing newsletters to mailing list accumulated over the years
New School: Sending out eNewsletters & continual email marketing campaigns using autoresponders and broadcast emails

Old School: Creating & updating media lists
New School: Capturing emails of interested readers using an “opt-in” database program like AWeber

Old School: TV interviews
New School: Creating book trailers, viral videos and streaming LIVE online

Old School: Authors visiting reading groups and libraries
New School: Teleconferencing or streaming live to many groups at the same time from the comfort of your home via Skype or a bridge line

Old School: Postcard mailings to readers, bookstores and organizations
New School: Eblast postcard to thousands using email marketing services like Goodgirlbookclub, BlackGospelPromo, ChristianPRGroup or DetroitGospel

Old School: Radio Interviews
New School: Podcasts and internet radio shows (heard online or downloaded via iTunes)

Old School: Magazine features
New School: Ezine Features

Old School: Writing a column in newspapers
New School: Syndicated articles submitted on article directories like Ezine using keywords and generating web traffic or writing a regular blog

Old School: Stigma that self-published books “didn’t cut it” and that’s why they’re not with a major house
New School: Savvy self-published authors are doing it big, getting noticed, making money and living a successful career doing what they love – writing!

Old School: Generating publicity in media outlets and getting no immediate input from audiences
New School: Building relationships, getting direct response from readers and creating communities online

Old School: Getting radio, TV, Newspaper and magazine reviews
New School: Creating thousands of followers, friends and fans online who interact with you and are connected with you through your whole career

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” She offers help through her private mentorship program at http://www.PamPerryMentoring.com

Article Source: http://EzineArticles.com/expert/Pam_Perry/267934

Article Source: http://EzineArticles.com/4113180

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Can You Market Your Book For 5 Minutes A Day? #motownwriters

What if I told you that you can market your book for just five minutes a day and be successful at selling more books, branding your name, and getting out your message?

From a handful. I would get the response:  “That’s too much time.”  They fear book marketing. But for the vast majority, they’d likely respond:  “That’s not possible.”

Well, after reading through a new book, 5-Minute Book Marketing for Authors: Easy and Effective Ways to Market Your Book Every Single Day by Penny Sansevieri, you will feel not only is it possible, but necessary.

The book is written in short, easy-to-follow chapters that ease even novice authors and first-time book marketers into the process of making themselves a little famous.

Sansevieri, who has penned 16 books, runs a marketing company, and teaches publishing and marketing at NYU, claims:  “This book is set-up so that you can do only 5-minute incremental work, but it also includes instructions for when you are ready to dig deeper and spend more time.”

So what goodies does she offer on the quick that can instantly ramp up a writer into a smooth-talking book promoter? She has chapters on the following:

read more: http://bookmarketingbuzzblog.blogspot.com/2017/05/can-you-market-your-book-for-5-minutes.html

also watch :

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New Research From Scholastic Reveals That More Ebooks and Independent Reading Time Are Needed in U.S. Schools #amreading

Scholastic recently released its new report on the state of school reading in the United States. Two of the many findings include the need for more time devoted to independent reading and a desire for more ebooks in school libraries.

Independent Reading

Independent reading time is the segment of a school day in which students are allowed to read on their own. Because this activity is not directly related to a specific lesson, many schools have reduced or removed independent reading time. One principal surveyed stated, “We have lost independent reading time as a result of the numerous curriculum mandates.”

Educators, however, overwhelmingly assert that free reading contributes to student achievement, and its loss may indirectly affect learning. “Independent reading fosters a love for reading,” said Michael Haggen, Chief Academic Officer at Scholastic Education. Reading is one of the foundations for educational success.

More Digital and Diverse Books

Read more: http://www.digitalbookworld.com/2017/new-research-from-scholastic-reveals-that-more-ebooks-and-independent-reading-time-are-needed-in-u-s-schools/

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Writer Spotlight! Meet #MichLit @JaniceBroyles1 @ #motownwriters

Today we’re shining the Writer Spotlight on Michigan author Janice Broyles.|

Janice was born in Royal Oak, raised in Madison Heights and spent her childhood and teen years in the downstate area. Janice married and received her bachelor’s degree and was then offered a teaching position in Gaylord. She was surprised by the snowy, cold winters compared to the southeastern part of the Mitten! After 13 years in Gaylord, Janice got hired by Baker College in Cadillac, so she and her husband decided to make the move, and they’ve been in Cadillac ever since. Janice dreams of moving south someday (trust me Janice, it’s way too hot down there:), because she hasn’t learned to like winter yet. But she still thinks Michigan is beautiful- April through November! So happy to have you here today Janice. Now let’s get started on your writer story. . .

Mitten: When did you start writing for children or otherwise, and how did you know it was something you wanted to do?
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“Write What You Know” is Not Good Writing Advice #motownwriters

You’ve heard it before: Write what you know.|

I wonder what you think of that, because, frankly, I don’t think much. I’ve been known to pooh-pooh it as well-meaning but ultimately second-rate advice. It’s reassuring to hear, and probably reassuring to say, but I believe it misdirects beginning writers and costs them time. It cost me time. If I could tap myself on the shoulder—my younger self, setting out across seven states to start my MFA—I’d say, “Be careful with that one; it’s not what you think.”

So what is it? An instruction, a rubric, a dictum? Rummage around in your thesaurus a little, and you might land on “Adage: a proverb or short statement expressing a general truth.” To the left and right of this you’ll find axiom, aphorism, platitude, maxim, and even apophthegm, a doozy from the Greek apophthengesthai, meaning to speak out, that spins you around and shoves you right where you started, back at maxim and aphorism again. Write what you know is all of these. It is simultaneously broad and narrow; it sounds universal and trustworthy, and is therefore easily mistaken for a magic pill.

read more ; http://lithub.com/write-what-you-know-is-not-good-writing-advice/

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Win a Illustrator Mentorship – 2017-2018 from #SCBWI

Illustrator Mentorship 2017-2018

 

Prize: The grand prize is a one-year mentorship with acclaimed illustrator, Kirbi Fagan.

Kirbi has illustrated the covers of more than 50 books, and illustrated the interiors of several series of illustrated chapter books. Kirbi won the Jack Gaughan Award for Best Emerging Artist in 2017 and the Muddy Colors Rising Star Award.

 

 

read more

http://michigan.scbwi.org/2017/04/16/illustrator-mentorship-2017-2018/

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“It’s,” Complicated: National Grammar Day and Apostrophe Abuse

harm·less drudg·ery

Yesterday was National (U.S.) Grammar Day, which is the high holy day for us word nerds. Everyone celebrates in their own way–I celebrate by using the singular “they” and ritually burning seven copies of Strunk & White–but one thing that is constant across all of nerddom is the worship of Almighty Grammar. Adherence to Grammar will save us: it will make us happy. It will get us the best job. It will increase our sexiness by 400%.

It’s a shame then that Grammar is so damned mercurial. A cursory look at the history of most usage issues tagged as “grammar” shows that “correct” hasn’t always been–and I’m not just referring to those fine-grain shibboleths of usage that no one can quite get right, like whether you should use “different from” or “different than.” Let’s keep things simple. Let’s talk about the apostrophe.

That hanging tittle is the source of much grammatical spleen, plenty of it vented in the dictionary’s…

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#MotownWriters: Noted author Elizabeth Berg to speak at community center May 23 in Troy

Elizabeth Berg

TROY — Elizabeth Berg’s two favorite books from the 26 she has written are the first one and the latest one.

The award-winning author has published about one book a year for the past 25 years, many of them ranking on the New York Times’ best-seller list.

“Durable Goods,” the first novel she published after writing for magazines — including Parents Magazine for 10 years after she left a nursing career — had been her favorite until she finished her latest one, “The Story of Arthur Truluv.”

Berg will share how she became a writer and what it takes to be a writer at the Troy Community Center at 7 p.m. May 23. She said she will also talk about libraries and librarians, and how important they are.

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Watch “Ebook Bundling For Authors With Chuck Heintzelman” on YouTube

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Promo checklist

Going through several promoting articles I started to build a checklist.

Beginnings would love this and intermediate can use this list as reminders.

Advance people?

Just share it or make special articles about your promoting checklists.

Checklist when publishing books

1. Make a great book cover
2. Edit your book well
3. Create a good description of book
4. Complete Amazon Author Page
5. Announce on all social media
6. Encourage reviews
7. Do a book trailer & video promos
8. Become an Amazon Affiliate
9. Get promo material for your book
10.Create a hashtag for book
Bonus:
11. Check out AmazonAuthorInsights.com
12. Blog – a least once a week

What is your promotion to do lists?  Comment below

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Feeling Invisible on Facebook? How’s Your Organic Reach?

Finding it hard to stand out from the crowd?|

Years ago, when I decided to branch out and teach virtual classes regarding craft and social media, I knew I needed to live by my own mantra—We Are Not Alone. Sure I could kill myself learning every platform and maybe even do a passable job, but I am way too Type A for that. You guys deserved the best. So I reached out to those around me who were far better than I was, the experts I looked to on various subjects.

Sure, I do a good job on Facebook and am an expert on the basics, but if you REALLY want to up your game? Really want to know how to get the most out of Facebook, particularly the fan page? There is no one I could recommend more than journalist, columnist, speaker Lisa Hall-Wilson. She taught me what I know and I have a lot more to learn so believe you me, I am taking her class.

Lisa is here to talk about a subject we all face—being invisible. It does no good to be on Facebook or create content if we don’t know how to play the game. And trust me, a lot of it is a game. What is the best content? How do we use it? Grow it? Maximize it? How can we get a fantastic ROI off Facebook without living there?

Well, Lisa is going to talk about that today, so this is me shutting up now…

Take it away, Lisa!

Meme via nuevosmedios.mx

read more: http://authorkristenlamb.com/2017/04/feeling-invisible-on-facebook-hows-your-organic-reach/

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Insider Guide To Landing A Book Promo Deal

Guest post by the incredibly entertaining Matt Stone, who is also known by his alter-ego as Buck Flogging.|

There are a lot of book promotion sites…

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What is your literary challenge for the month? #marketing #writing #reading #publishing #April

AuthorChallengeYellow

I’m always available to answer questions for you because it may be the questions millions of other authors are trying to get answers and the answer we come up with could help not only you, but others as well.

If you’d like just a private consultation, click here. 

Now, HOW CAN I HELP YOU?  (Leave your response in the comments) 

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