Author Archives: @SylviaHubbard1

About @SylviaHubbard1

AUTHOR, MOTHER, SPEAKER, JOURNALIST, CONSULTANT & MORE! Divorced Mother of three, Detroiter, Sylvia Hubbard, is not only an award winning best selling author of over 28 books, but also founder of one of Michigan's largest interactive literary community, The Motown Writers Network/The Michigan Literary Network.

#MarketingMonday w/@PamPerry: Top 10 Things Every Best-Selling Book Must Have #bookpromo #ammarketing

820d9-pamperry-731603If you talk to any author, they will tell you that writing their book was the easy part – compared to marketing it and getting folks to buy it!

You can go to any bookstore and get a book on how to publish your book or do a Google search on book publishing. (I recommend Dan Poynter’s Self-Publishing Manual – he’s been called the guru of self-publishing). You can even get a good editor to help you with your rough manuscript. If you really don’t want to do that much work and want to get your book out fast, you can go to “AuthorHouse” or “lulu” and have books produced as you needed. This is called Print-On-Demand (POD) – first- time authors; they take your word document and turn it into a book. FedExKinkos is even in the book producing game.

The production of a book is now pretty common. That’s why we see so many people doing books.

But are the books selling? After the books are back from the printer/publisher – the real work begins. It’s time to promote and sell your book. You have just opened up a business. Like any new business, you need a business plan plus extensive knowledge of the field you’re in and good advisors. A standard statistic you need to know according to book industry sources: there are over 150,000 new books published every year. And typically we see the same roster of authors on the New York Times Best-Seller’s list.

As a book publicist for over ten years in the Christian literary field, I see what flys and what fizzles. Before you embark on this costly venture (prepare to spend at least $2,500 up to $10,000 for editing, production and promotion), I would like to share with you what I’ve learned on what makes a best-seller:

1. Title – is it griping, interesting? Would one know what it’s about without reading anything else?

2. Cover– people do judge a book by its cover. Make sure it has enough punch to stand out on the shelves among the thousands of other books. Is it clean, neat and crisp – yet interesting? Hire a professional!

3. Endorsements – what others say about you is key. Who these people are is even more important. Pull together the “best words from the best people.” It will pre-sell your book before you even open your mouth.

4. Writer’s credentials – do you have anything else with your byline? Do you blog? Do you have an audience that actually likes what you write?

5. Knowledge of the Market the book will reach – and the author’s reputation in that market. The author must create a market for himself by really addressing the needs of that market, knowing that market and communicating the right message to that market.

6. Timing – in relation to other events going on in the world/society. Are there movies, songs or talk shows that are bringing up the subject you have discussed in your book? Do you read the newspaper regularly and respond with Opinion Editorials when they are discussing “your” platform/topic?

7. Advertising – targeting the right message to the right media at the right time. Consistently!

8. Media coverage – publicity. The frosting on the cake. Getting on radio, TV and in newspapers and magazine and Ezines. Consistently (with advertising too).

9. Distribution – If you want to be a best-seller you must have your book available. Make sure you sign up with a distributor or wholesaler so it is accessible to bookstores. (Amazon is not national distribution… it is a website) Best-sellers are sold in real bookstores and they only order from distributors or wholesales. (See Sally Stuart’s Christian Writers Market Guide for distributors to approach. Note: You must have a press kit and solid marketing plan for them to consider you).

10. Word of Mouth – The best advertising. The more “buzz” you have about your book the better. How do you get people talking about your book? By engaging in their culture and creating messages in their media. Be relentless in your goal to be a “best-seller” – and it will happen if you commit to the publicity process and pray for favor.

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” She offers help through her private mentorship program at http://www.PamPerryMentoring.com

Article Source: http://EzineArticles.com/expert/Pam_Perry/267934

Article Source: http://EzineArticles.com/1870334

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Work With Pam

Take The Next Step:

I’m interested in coaching/consulting services

I’m interested in “Done For You” Marketing, Branding & PR Services

I’m interested in Pam’s low priced mentoring program

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Michigan Authors: Sign up for #MotownWriters Blogging Challenge for September 2017 #amblogging

We all need help in blogging. I’m an avid blogger. I love to blog, but I sometimes need that inspiration and encouragement from others.

So I want to bring first a 4-week blogging challenge starting September 1st.

Just 4 times a month you can go to your blog and post out a message, answer the question, meet the challenge.

4 times

That’s it.

So even if you don’t blog, it’ll be good to just try.

Now usually in a blogging challenge, you have to wait for that week in order to get what the challenge is, but I’m like I’m going to help you in advance and as the challenges are release come back and post your link so others can come visit and see what you did. Continue reading

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[New post] Managing ARC Reviewers via @IndiesUnlimited #motownwriters

Managing ARC Reviewers

by Administrators

Chris leippi headshotGuest Post
by Chris Leippi

There comes a point in every self-pubber’s journey to the bestseller charts when they realize it’s time to launch their books with some reviews already in place. Those reviews will help boost sales by instilling confidence in readers that your book is worthy of their money and time. On top of that, many major book promotion websites require a minimum number of reviews in order for them to consider featuring it. If you want to start booking these, you’ll need those reviews!

But, how do bestselling authors go about managing all of those reviewers? Are they sending out hundreds of copies, hoping that a small percentage of them will follow through and review? Or, are they keeping track of each individual who requests a copy and following up with them until they write their review? Read more of this post

Administrators | July 9, 2017 at 5:00 am | Tags: BookfunnelBooksprout | URL: http://wp.me/p1WnN1-iun
Categories: Article, Uncategorized | 1 Comment

Meet&greet other mystery/suspense/crime writers @ the 1st Michigan Sisters/Misters in Crime Event on July29, 2pmAunt Agatha’s #AnnArbor via @MI_SinC

Inline image 2SAVE THE DATE

 

Meet-and-greet other mystery/suspense/crime writers at the first Michigan Sisters/Misters in Crime event on July 292:00-4:00, at Aunt Agatha’s mystery bookstore in Ann Arbor.
 

A panel, consisting of a mystery author, an investigator, and a district court judge, will discuss “Bad Guys/Gals.”

 

Open to everyone interested in the genre. Space is limited. The opportunity to sign up for this free event, coming soon!
 

Email us at:Michigansinc@gmail.com for more information. Find us on Facebook and Twitter; @MI_SinC.

See more information and subscribe to more events at:

http://buff.ly/2qyo7Y0 

Categories: MWN Events Only, Uncategorized | Leave a comment

Get a Consultation for only $97 with @TMarieMedia. ($150 Value) Limited Amt & Expires July 31st. Hurry! Grab you spot now!

If you missed an incredible second Saturday with PR Specialist Taquinda Johnson! 

She gave us great notes, but she also offered a special consultation for three fortunate Motown Writers’ Members.

Get a PR consultation for only $97. This is $150 Value. 

Grab your consultation now.

This is a limited offer and only a limited amount will be given this price. 

www.tmariepr.com

Categories: MWN Events Only, Notes| Resources, Uncategorized

#MotownWriters Article: The Importance of Categories and Keywords for Your Books on KDP via @IndiesUnlimited

The Importance of Categories and Keywords for Your Books on KDP

by Melinda Clayton

dealing with book keywords on amazon headache-1557865_960_720I hate keywords. “Use keywords,” they say, for your blog post, your KDP book, your website, your AMS ads. Figuring out which keywords to use is harder for me than writing the actual post/book/ad. But I’m learning.

An example:  the other day while checking the Amazon rank of one of my books after a sale, I noticed something odd. The rank in three different categories was showing. The first one was: Read more of this post

Melinda Clayton | July 18, 2017 at 5:00 am | URL: http://wp.me/p1WnN1-ivM
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#MotownWriters Real Artists Don’t Starve. Creativity And Money With Jeff Goins #Video #YouTube

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New Resource Page for Authors Whose Publishers Close Doors via @IndiesUnlimited

New Resource Page for Authors Whose Publishers Close Doors

by K.S. Brooks

lost and confused author from pixabay upset-534103_960_720Authors who have never self-published can be at a loss for what to do with their works if their publisher closes its doors. But, never fear! Indies Unlimited is here to guide you through what do to if that happens to you. (Man, that’s a lot of dope rhyming, isn’t it?)

There are a lot of other “publishers” and “service providers” who are offering “packages” to authors whose publishers have closed their doors. Don’t be surprised if you receive an email that goes something like, “Dear Author, we noticed that [Insert Publisher Name] is no longer in business, and we’d love to provide you with our services to get you back in print…” It’s like they have a list of authors published by those houses, and are contacting them all in hopes of making money off them, isn’t it?

Well, don’t do it. Don’t spend a penny on it. Remember, when it comes to publishers: if you have to pay, run away. Publishers are supposed to make their money from readers, not writers. Learn how to spot a scam hereRead more of this post

Categories: Article, Uncategorized | 2 Comments

MY PARTNER DOESN’T USE BOOKMARKS AND IT STRESSES ME OUT #BookRiot #motownwriters

Founder’s Note: She is not alone. I nearly died when my beau bent a page. As if he were killing a small child. loved this article. Please enjoy!

My partner and I have been together, more or less, for fourteen years. In that time, I have learned all sorts of odd things about him– some of which are charming, some of which are kind of gross (because ew, boys), and some of which are probably pretty normal. However, only one of his weird idiosyncrasies stresses me the eff out: the man doesn’t use bookmarks. Ever.


I don’t mean that he avoids fancy, expensive magnetic bookmarks or tries to avoid free advertising for the local indie bookstore by refusing their giveaway bookmarks at the register. I don’t even mean that he refuses to dog ear his pages or won’t soil a book by using a discarded receipt or business card in his novel. I mean exactly what I say: the man doesn’t use anything as a bookmark. Ever.

His logic is kind of sound, I guess.

Read more: http://bookriot.com/2017/06/15/my-partner-doesnt-use-bookmarks-and-it-stresses-me-out/

 

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Get a Consultation for only $97 with @TMarieMedia. ($150 Value) Limited Amt & Expires July 31st. Hurry! Grab you spot now!

If you missed an incredible second Saturday with PR Specialist Taquinda Johnson! 

She gave us great notes, but she also offered a special consultation for three fortunate Motown Writers’ Members.

Get a PR consultation for only $97. This is $150 Value. 

Grab your consultation now.

This is a limited offer and only a limited amount will be given this price. 

www.tmariepr.com

Categories: Notes| Resources, Uncategorized | Leave a comment

#Motownwriters: What is your biggest marketing fear this month? What marketing challenges have you overcome?

Take your fears to the next level and use them to gain more book sales and achieve more literary goals!

https://www.e-junkie.com/ejm/hubbooks

Comment now about your book fears this month or leave your marketing challenges you’ve overcome to teach others!

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#Michigan @DetroitLibrary Author Series – July12th Aaron Foley:How To Live In Detroit w/o Being a JackA*&! #Motownwriters

DATE AND TIME

Wed, July 12, 2017

6:00 PM – 8:00 PM EDT

Add to Calendar

LOCATION

Detroit Public Library

Main

5201 Woodward Avenue

Detroit, MI 48202

View Map

DESCRIPTION

Detroit Public Library Welcomes, Aaron Foley, a journalist and essayist whose work has appeared in The Atlantic, CNN, Forbes, The Detroit Free Press, Ebony, and BuzzFeed. A native Detroiter, Foley is the former editor of BLAC and author of How To Live In Detroit Without Being A Jackass, “a social guide to Detroit for all coastal transplants, wary suburbanites, die-hard natives, and everyone in between this book will help readers avoid falling into the “jackass” trap and become a productive, healthy Detroiter” . Join us for what is sure to be an informative, and entertaining book discussion.

\

register: 

https://www.eventbrite.com/e/detroit-public-library-author-series-aaron-foley-tickets-35404461698?aff=es2

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#MarketingMonday w/@PamPerry: Five Things Christian Writers Should Know #bookpromo #ammarketing

820d9-pamperry-731603“Just because you have a computer, doesn’t make you a writer,” said a publishing executive at a recent Book Expo of America.

Fact is 81% of all Americans think they should write a book (according to Write & Publish magazine) and only two percent of that crowd ever actually complete a manuscript – and get it published.

True computers have made writing a book easier and print-on-demand (POD) has made publishing a snap. Problem is there are about 150,000 new books a year and they’re not all selling!

So here are some simple things to do to move you from book idea, manuscript to real sales!

Learn about writing. Taking writing courses. You can go to American Christian Writers website and get info on their American School of Christian Writing, The Writer’s Institute and/or Writer’s Mini Course. Also subscribe to their newsletter (The Christian Communicator or The Advanced Christian Writer). Take time to go to various writers’ conferences where you’ll meet editors, publishers and other authors. You may even find a mentor at some of these events.

Getting a writing mentor is so critical to your success – if you listen and heed their advice! There are tons of book coaches. Google book coach.

Finally, read! Best-selling Christian fiction author, Victoria Christopher Murray, said on a recent Chocolate Pages Show, “In order to be a good writer, you have to read good writing.” I am so surprised when I talk to many Christian writers and I ask if they have read any of the “best-sellers” – as least the Christian or spiritual books. They answer, “NO.”

Some have never even read “The Purpose Driven Life” (the best selling book of all time), The Shack (a Christian publishing phenomenon in the book world) or The Secret (at least take cues how they have marketed the mega-star of a book). Most Christian authors don’t even take note of any of the top 10 New York Times or CBA best-sellers.

Ughh! You have to know what the market is buying and read it to see why the book is highly acclaimed. By doing a little homework, you can improve your writing. You have to move it from a hobby to a craft if you want a viable book.

Books Every Writer Needs at Their Fingertips!

– On Writing Well: The Classic Guide to Writing Nonfiction by William Knowlton Zinsser

Best book I’ve read on what, specifically, makes up a great piece of writing

– The Elements of Style by William Strunk Jr., E. B. White

Also subscribe to Writer’s Digest. Invaluable information every month!

Learn about self-publishing and how the book industry works. I have had writers come to me and tell me their “publishing nightmare” stories. They talk about how printers or subsidy publishers took advantage of them.

Yes, there are companies who will swindle you. But, if you are well-informed, it will lessen the chances of someone ripping you off. Don’t rely on one source for all your information. Use Google and do some research! You must do your due diligence.

Know where to get an ISBN, how to get national distribution, where to find a cover designer, typesetter, printer, etc. Ask other self-published authors what they’ve done and how it has worked for them. Follow the leaders. Do what they did to achieve success.

Study what Kendra Norman Bellamy, Stephanie Perry Moore, Marilynn Griffith or Kim Brooks have done. Most authors have their “publishing testimonial” on their website or offer publishing tips to new authors. Read their advice – you can learn from mistakes or from mentors. Mentors are cheaper.

Learn about marketing and publicity. Build a platform. No book will sell without telling others about it – over and over again. Not just once. Word of mouth is the best form of advertising. Creating “buzz” requires a strategy and a strong platform. (See this Podcast show)

Once the book is published a lot of authors believe it will sell by itself. Many Christians sway the other way and are too humble to tell anyone about their book. They believe if they put it up on Amazon or tell a few of their “yes buddies” it will take off. NOT! Just like any product that is sold for cold cash, it must be marketed and promoted in order to sell. It takes money to make money.

Learn about agents. Agents are not your “literary fairy God-mothers.” They are in business to make money. And they make money by selling “marketable” writers to publishing houses. Besides having a great book, decent platform, an audience – you must also have a good book proposal. The proposal is what sells your book. Part of that proposal is the marketing plan. Again, it’s about the bottom line.

It took former Heart & Soul editor Stephanie Stokes Oliver 25 years to have her first book published. And she had a platform and was a professional writer. She had to find the right publishing house. She says she went through 10 agents and eventually got the divine connection and got three book deals.

Learn about Web 2.0, podcasting, blogging, social networking. Did you know you can blog on Amazon.com if you’re an author? You can even put up video reviews. How cool is that? You must embrace technology and keep up with what is moving books. Obviously the best way to move books is to get people talking – and the more they hear your passion and get curious about all the “buzz” they keep hearing from you online – the more you will attract customers.

So, “get out there” by joining Facebook, LinkedIn, MySpace and Twitter. Do a Blogtalk Radio Show and get a YouTube channel. Post up your blogs in RSS feeds and even do some daring stuff like join a lot of “nings” or start one! Join the Chocolate Pages Network (a new social network for Christian Authors). There is so many ways for an author to get exposure online – hey, it may even up on Oprah as part of her “Book Club.”

Ministry marketing pioneer and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” For a free MP3 of “What Every Christian Author Should Know,” go to http://www.PamPerryPR.com/. She’s also the creator of the ChocolatePagesNetwork, a social network for Christian authors and the Chocolate Pages Show at Blogtalk radio.

Article Source: http://EzineArticles.com/expert/Pam_Perry/267934

Article Source: http://EzineArticles.com/1870371

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Work With Pam

Take The Next Step:

I’m interested in coaching/consulting services

I’m interested in “Done For You” Marketing, Branding & PR Services

I’m interested in Pam’s low priced mentoring program

Categories: Article | Tags: , , , | Leave a comment

What is your literary challenge for the month? #marketing #writing #reading #publishing

AuthorChallengeYellow

I’m always available to answer questions for you because it may be the questions millions of other authors are trying to get answer and the answer we come up with could help not only you, but others as well.

If you’d like just a private consultation, click here. 

Now, HOW CAN I HELP YOU?  (Leave your response in the comments) 

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#motownwriters @meetup notes and comments and links wsg @tmariemedia

To find out abt speaker go to 

Www.meetup.com/michiganliterarynetwork

To get the powerpoint, here it is…

https://motownwriters.files.wordpress.com/2017/07/motown-writers-saved-and-successful-7-steps-to-kick-start-pr.pptx
Heres the pdf

https://motownwriters.files.wordpress.com/2017/07/motown-writers-saved-and-successful-7-steps-to-kick-start-pr1.pdf 
I’ll add notes later….


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