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No idea what to say to your fanbase? Don’t believe newsletters play a part in your plan? Are you worried that gathering subscribers is a dying strategy? Entrepreneur, marketing whiz, and self-publishing thought-leader Bryan Cohen has coached thousands of authors to greater success through tried-and-tested tactics. Now he’s here to share how you can use the power of automation and personal connections to create a loyal and long-lasting audience hungry for every new release.
Self-Publishing and Email Marketing is a comprehensive look at how to set up your communication platform to achieve extraordinary results. Through the story of Nina, whose skepticism of “old-school marketing” gets in the way of her publishing success, Cohen masterfully leads you through the same processes that have helped him grow a substantial business and sell over 150,000 books. And once you adopt these practical and easy-to-follow methods, you’ll not only insulate yourself from industry upheavals, you’ll soon be celebrating rapidly increasing royalties.
In Self-Publishing and Email Marketing: How to Create and Optimize a Reader Newsletter to Find New Fans, Gather More Reviews, and Sell More Books, you’ll discover:
- The simple step-by-step process to get started building your very own devoted network
- Multiple ways to bond with readers, so you’re never lost for words
- How to use a compelling Reader Magnet to attract adoring devotees and skyrocket your sales
- Strategies to minimize manual labor and automate your way to bestseller status
- Where and when to ask for signups, how often to hit send, cost-effective planning, and much, much more!
Self-Publishing and Email Marketing is your essential guide for connecting with an eager fanbase behind the scenes. If you like street-smart advice, debunking myths, and plenty of encouragement, then you’ll love Bryan Cohen’s eye-opening resource.
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Short-term results are all the rage.
After all, doing something for the long-term seems really hard.
Unfortunately, long-haul planning might be the thing that brings us more success in 2024 and beyond.
So, how do we give ourselves space for the occasional shiny object while still keeping an eye on the future?
It all comes down to avoiding the wide in favor of the deep.
I’ll explain what I mean later in today’s email.
Before we get to that, I wanted to let you know that I have my Email Marketing book on Amazon.
This title, which I created with the support of the wonderful author community on Kickstarter, may be a bit different than the other marketing books you’ve read.
Unlike the simple step-by-step books you might be used to…
Self-Publishing and Email Marketing is half guidebook and half story.
In the story portion, I take an author just like you through a year’s worth of email list coaching to help them achieve more profitable results.
By reading the book, you’ll follow along with my student, Nina, as she figures out both the process and the psychology behind profitable list growth.
I hope you’ll love the book and find that it deepens your ad education.
Click here and purchase the book to start reading today!
We are conditioned to think that trying more things will get us better results.
It’s almost as if we believe that the 10th different marketing method we try will be far superior to the previous nine.
In reality, it’s a lot more likely that picking the one thing you enjoy and going deep into that will be the solution.
Let’s take email marketing for example.
Many authors have made some kind of effort to set up an email list.
But in most cases, they were trying to grow that list at the same time that they were doing six other things.
As a result, their readership may have grown slightly, but not nearly as much as it could have with more focus.
What are some ways to stop going wide with more projects and instead go deep when it comes to email?
1. Optimize your landing page. A 10% improvement can mean 10% cheaper leads.
2. Optimize your lead magnet. A more relevant lead magnet that includes links to your series starter may increase sales.
3. Optimize your thank you page. Sending readers to a paid offer (like a discounted box set) may help offset lead costs even further.
4. Optimize your email sequence. Inviting all readers to your Advanced Reader Copy team may help you get more reviews in your next launch.
5. Optimize your ARC team. Creating a second sequence to get all new ARC readers to review your series starter may increase social proof and improve conversion.
See how deep you can go just into one marketing method to make it better?
And these five items are only scratching the surface.
Picking and sticking (choosing one marketing method and going deep) can make a huge difference for your author career.
What’s the book marketing method you enjoy doing the most?
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Motown Writers Network . . . Michigan Literary Network 
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