#MotownWriters: Is a Press Release Still a Good Book Promotion Tool?

Is a Press Release Still a Good Book Promotion Tool?

4 Author Marketing Experts, Inc. by Penny Sansevieri

When it comes to getting the word out there about their book, the first thing authors think of is writing a press release. Which makes sense, I mean it’s what we’ve been taught about book promotion, right? Got something to say? Issue a press release. But is that really the way it should work? If you ask most journalists, they’ll probably tell you no.

Why the Media Hate Press Releases

So let’s be clear, press releases can be a necessary part of doing business. But in general, 99% of press releases issued are non-newsworthy and are a waste of your efforts and the media’s time. Those in the media often cite poorly written press releases as the number one reason they are rejected. But not being newsworthy is a close second. As authors, and in particular as indie authors, we often tend to go to the ‘tried and true.’ And a press release seems to fall into that category. But while, when it comes to book promotion, that’s not a bad idea, per se, you’ve got to follow some solid rules if you’re going to get noticed.

Are press releases still effective? Here’s why the media hates them! via @bookgal #bookmarketing…
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When to Write a Press Release

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