Posted on February 3, 2021 by Sandra Beckwith •
Book endorsements – the publishing industry refers to them as “blurbs” – are testimonials from knowledgeable, influential, or important people.
You add blurbs to the cover, online sales pages, and several other places where your target audience will see them.
Like reader reviews, they’re social proof that tells us that the book we’re thinking about buying is a safe purchase.
The “right” person is key
They only make a difference, though, if that endorsement is coming from the right person – someone with a logical connection to the book, the genre, or the topic.
Let’s say that you think you can secure an endorsement from someone you admire and respect but who has no connection to your topic and won’t be recognized by your ideal readers.
Should you ask that person to endorse your book?