Your author platform relies heavily on a social media presence. There, I said it. So if you hate social media, you’re going to have a harder time hitting your stride as a successful author with a dedicated following. So when it comes to online book marketing strategies, your social media can both contribute to, and deter from your author platform if you’re not careful.
But is there one single thing you can do to really harm your author platform? The answer is yes, and this article will explore that.
Harnessing Social Media to Grow Your Author Platform
Social media, when done the right way, can really help to grow your author platform. The issue is that a lot of authors grab profiles on all social media sites and put them up on their websites, thinking that they need to be everywhere as part of their online book marketing strategies, but this isn’t true. And it feels like a small detail, right? I mean why shouldn’t you grab all of your names across social platforms. Seems smart, doesn’t it? But there’s another way to look at this. Let’s dig deeper.