8 ways to leverage someone else’s network by @sandrabeckwith

A friend and I were brainstorming recently about how to expand her network so she has a stronger platform when she introduces a new course. We talked about a few different options, but my favorite approach, I said, is to leverage someone else’s network.

Because many of her friends have influence with people the course is designed to help, I suggested she start by asking those friends to help spread the word. It’s a quick and easy way to begin moving forward.

But piggybacking onto someone else’s platform can – and should – involve far more than asking friends for support. The process is all about cross-promotion and collaboration.

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