Amazon Keywords Can Make or Break Your Book Sales

Amazon is always changing. This means that your  Amazon keywords may not be as effective as you would like. Your Current Amazon Keywords May Be Obsolete They may even be out of date. Where keywords on Amazon used to be a “set and forget” marketing effort, now with more than 4,500 books being published daily,…

 Penny Sansevieri
Marketing Expert

Amazon is always changing. This means that your  Amazon keywords may not be as effective as you would like.

Your Current Amazon Keywords May Be Obsolete

They may even be out of date. Where keywords on Amazon used to be a “set and forget” marketing effort, now with more than 4,500 books being published daily, things change more quickly than ever. While we suggest updating them quarterly, at a minimum, you may find that keyword recommendations are changing more frequently, sometimes monthly or even weekly.

So how can a committed indie author keep up?

Follow the tips on this blog for one, and two, spend some time on Amazon at least once a week, checking your current batch of keywords to see if they’re still worth using. Not sure how to do this? I recently wrote an article on Amazon keywordsthat you may find helpful.

Besides keywords, there are other Amazon trends you’ll want to stay abreast of. While previously we recommended adding keywords to your subtitle to help with your algorithm, now we’re finding that subtitles are a must. Without them, your book might not gain the visibility it deserves.

READ MORE: https://www.bookworks.com/2017/08/amazon-keywords-make-break-book-sales/